Moderator: What is the market performance this year? Because many guests interviewed this year said that the impact of this year's epidemic was not small, what achievements and highlights did we have this year?
Hu Enping: Everyone knows the market in 2020. The sudden epidemic caught many people off guard. Everyone had a hard time in the first half of the year, but fortunately, the auto market began to rebound and recover in the second half of the year. Nezha Auto's performance this year is still good. The greatest achievement is that we have survived, and we are firm in this huge wave.
In terms of sales volume alone, we have exceeded the sales volume of 65,438+00,000 units in the first 65,438+00 months, and we may hit the target of 65,438+05,000 units in the next few months, which is very promising at present.
Second, Nezha Automobile will launch two new cars in 2020, both of which are successful. Nezha U went public in March, and/kloc-0 went public in Nezha V on October 3rd. Especially after Nezha V went public, the market feedback was very good. At present, demand exceeds supply. Now we are adjusting the production rhythm and delivering Nezha V to users as soon as possible.
Compere: Can Nezha V introduce this car to netizens in car home? What are its highlights?
Hu Enping: Nezha V should be an explosive product in pure electric vehicles of China's own brand. It has several bright spots.
The first one is high value. Nezha V is a pure electric vehicle with a strong sense of technology and fashion, which will be more popular among young users. Nezha V is completely different from the traditional fuel car. The appearance of Nezha V is a cross-border design style. The body lines are very smooth, with dolphin streamline and low wind resistance. The outline of the roof is like a dolphin jumping out of the water. The shape of the waist is full of movement, and the front and back are all through the waistline, which is full of movement and should be liked by young people.
The second and most important point is that the interior design of Nezha V is minimalist. We call it zero-button full touch screen. In the cockpit of Nezha V, in addition to the full touch 13 inch central control panel and steering wheel, a digital instrument is added, and the traditional buttons are almost invisible. The overall sense of science and technology is very good and simple. At the same time, its driving and control experience is also very simple. Our car designers want to focus on zero buttons, start without buttons and leave without keys. You can easily drive and control your own car with your mobile phone. In addition, the full-touch 13-inch central screen covers 9 wake-up-free AI voice controls. Our voice platform comes from Xiaomi Xiao Ai voice system, and the accuracy and functionality of the voice system are in the leading position in the industry.
Moreover, our voice system can realize AI voice control without network, and the experience is equally smooth and accurate. This is also based on our Nuance offline voice engine, which aims to bring users a quality experience. ?
On the other hand, we are also equipped with some luxury car configurations in traditional fuel vehicles, such as pocket design, which can be operated blindly and reduce a lot of bow-down movements. As for the digital instrument just mentioned, we all know that the traditional instrument looks at the driving data and car condition through the steering wheel hole. If you want to see the complete data, you must move your body or head position. On the one hand, such actions have hidden dangers, on the other hand, they can reduce actions and reduce driving fatigue. The position of Nezha V digital instrument panel can completely avoid this situation, which not only has excellent vision, but also shows the core information of the instrument at a glance.
Of course, our safety is also the gene that Nezha Auto has always adhered to. Nezha V has a number of intelligent safety configurations, such as collision warning for vehicles in front, traffic light recognition and pedestrian collision warning, which can bring great convenience to driving. And most importantly, Nezha V is equipped with an in-vehicle vital signs monitoring system, and many car owners often leave their children or small pets in their cars. Therefore, Nezha V also comes standard with the in-vehicle vital signs monitoring system, which detects the change of the in-vehicle respiratory concentration ratio through high-precision sensors, and automatically identifies the in-vehicle biological residues with the information of the whole vehicle. Once any creature is found, it will send an early warning to the owner through the mobile APP, text message or phone call, and at the same time turn on the air conditioning and ventilation.
In terms of workmanship, some INS diaphragm processes such as luxury cars are also adopted, which are environmentally friendly and exquisite, giving the interior geometric texture and delicate touch to create the best cockpit experience for drivers and passengers.
Our price is also very strong, 599-75900, with 30 1km battery life and 40 1km battery life, so it should be said that it is very competitive, and it is also an intelligent pure electric vehicle with high quality and low price. Nezha Auto will benefit consumers through this strategic product.
Moderator: The configuration, design and price mentioned just now should be very attractive to consumers. You mentioned intelligence. Compared with other new car-making enterprises, you emphasized intelligent technology, but through your statement, I think more emphasis is placed on intelligent safety. For example, the model of Nezha has a transparent A-pillar, which is related to safety. Why did you choose such a strategy?
Hu Enping: This topic needs to be extended. I have always thought that cars are the product of human civilization and human scientific and technological progress, and they serve mankind. Nowadays, the number of cars, including the popularity of cars in China, is getting higher and higher, and more and more cars bring more and more traffic accidents. We are rethinking this issue, a social issue, whether cars benefit or harm mankind. Of course, we hope that the achievements of human civilization will benefit mankind, but traffic accidents and injuries to people occur at the same time. So what can we do in the face of this seemingly insurmountable contradiction? In fact, we have been thinking about this problem. I often say a word. It used to be said on the internet that when people care about whether I fly high or not, you care about whether I am tired or not. When everyone thinks that intelligent technology can bring a lot of icing on the cake to mankind, we still have to go back to travel itself. In Maslow's theory, people have higher social needs and pursuits, as well as the basic needs for security. Many brands want to do intelligent assisted driving, driverless, more interesting and more gimmicky things. Nezha Auto should do something real and return to its original place. Has the car safety problem been solved? If there is no security, what is the use of pursuing higher things? Therefore, we should solve the traffic safety problems caused by the popularization of automobiles, and we want to solve these safety problems to some extent with the achievements of the development of intelligent technology. So we are exploring, for example, the in-car vital signs monitoring system I just talked about, and now many brands and models have adopted it, which is very popular and good.
Of course, you also mentioned that there is a "transparent" A-pillar on the U in Nezha, which is our solution when we find that the harm caused by the car blind area is also huge. For example, according to the data we saw last year, almost 500,000 traffic accidents in China were caused by the A-pillar blind area, which is very shocking data. I believe that every safety accident in the blind area brings painful memories, so where is the "transparent" A-pillar installed?
Of course, there are still many motor vehicle safety problems that we need to overcome, which also requires our industry to explore and tackle key problems together.
If an enterprise wants to be evergreen, it must undertake certain social responsibilities, and we in Nezha Auto also hope to make social contributions within our power in some fields.
Moderator: We provide so many security configurations, and as you said before, we have given enough materials in the configuration, and the price is still so low. How to do it in terms of cost? Won't this put more pressure on the cost?
Hu Enping: This is a systematic problem, which actually tests the management and operation level of an enterprise. The first thing to do is to manage the cost well. Nezha Auto hopes that enterprises will widely promote good products with the greatest sincerity and at a price acceptable to consumers, so as to drive our entire management chain, including the supply chain, to operate efficiently and reduce the cost of single products through scale effect. In addition, a good product can also reduce marketing expenses. If my product is good, I may not need too much publicity. Good products themselves are the biggest concern.
On the other hand, a new enterprise and a new brand will also need to make some strategic choices in the immediate development stage. Is it important to make money first or market positioning first at this time? For us, when we can't have both.
Market positioning and brand awareness are very important, but our users are more important. When we accumulate in these areas to a certain extent, I believe that it is a matter of time before the enterprise makes a profit. When our scale reaches a certain level, brand awareness and loyalty will also rise. By then, we will have a better promotion in product sales, capital market and social awareness. That is to say, from a longer-term perspective, we think that it is more important for this brand and this enterprise to make a good product at a good price and reach a certain scale at this stage.
Moderator: The scale you mentioned just now also mentioned that the sales volume has exceeded 1 10,000 units this year. Does it have much to do with our channel layout? What is the channel layout this year?
Hu Enping: Nezha Automobile has made great progress in this respect this year, and we have also shown some courage. In the first half of the year, we resolutely expanded the channel network. Nezha automobile channel layout is online and offline direct sales and joining simultaneously. Besides, we have cooperated with car home a lot, such as online experience activities. We also have two kinds of offline stores, one is direct stores, and we may arrange our direct stores in first-tier or new first-tier cities. In the past three or four months, we have opened more than 20 direct stores in more than a dozen cities in China, allowing users to get in touch with Nezha automobile brands quickly. There will also be franchisees in cities below the third and fourth lines. Talk about electricity? We are also doing business platforms, online and offline, directly joining, and we have a comprehensive three-dimensional layout. At present, there are about 200 offline stores nationwide.
Moderator: Speaking of channels, as a brand of new forces, we now pay special attention to services. I found that we have also launched the Nezha power-on service, which has been separated from some enterprises, and there are also many innovations in the service. What progress has been made in after-sales or various services now?
Hu Enping: Because some users of pure electric vehicles still have obstacles or anxiety in consumption, a relatively high proportion of them are worried about charging, especially in big cities or cities above the new first line. Parking is more difficult, solve charging piles and build piles in parking spaces. These users, especially those in many restricted cities, want to buy electric cars, but they can't solve the charging problem. Such a problem may become an obstacle that prevents him from buying or choosing an electric car. I think it's a pity that such a small problem becomes an obstacle, so we think we can help you solve it. If you want to charge, you can make a one-click appointment on our Nezha car app to help you pick up your car. We will charge you and send it to you. All this is just a button trigger. In September this year, we have started to promote the power supply plan for Nezha. For users of U in Nezha, the initial stage is free, and they can run for four or five hundred kilometers with full charge, without charging for one week. Working in the city, without walking, is almost enough. In fact, we hope that users have this ability. After several times of valet power-on, we will slowly teach users how to use it and find the charging pile near their home or unit, thus completely alleviating users' electricity anxiety.
The second thing you mentioned about the separation of vehicle and electricity and battery banking, since the user has concerns about the battery, it is actually difficult for you to convince him through language without his personal experience, so we can simply dispel your concerns. When buying a car, you don't have to pay for this part of the battery, you just need to rent a part of the car, which means you don't have to pay for your worries, just rent it, and you don't have to change it for the first time. Moreover, this battery can be replaced at any time if there is a problem, and there is no need to worry about the residual value. We have many packages, so you can choose whatever you want. If you feel comfortable driving, you can use this one first and then change it to another one. We will also have a plan to recycle Nezha automobile batteries at a high price, because we still have confidence in our products, which is also a plan to build users' confidence in electric vehicles. In fact, most users will feel really good after driving an electric car. I am an example.
Moderator: Let's talk about the plan for next year. We should consider going public next year, and there will be more new models next year. Are there any other new marketing strategy changes?
Hu Enping: We also hope that Nezha Automobile will have a new development leap and stand on a new development stage in the coming year of 2002/KLOC-0. We must do a few things well. The first is to make good products, such as Nezha U, which will launch the annual model next year, and Nezha V, which will continuously track the feedback from users, so that this explosive car has real long-term vitality.
Second, we should make more efforts in the marketing system or soft power. For example, how to improve the efficiency of the entire marketing system in digitalization, how to improve the user experience, and more trigger users or direct users, we still have room in this regard.
Thirdly, regarding the listing you just mentioned, Nezha Auto is really preparing for this, and you will also hear some good news this year. We will see the situation next year, and when the time is ripe, we will also land in the capital market.
Moderator: Is it convenient to disclose the progress now?
Hu Enping: At present, some investment banks, including some institutions working in other places, are not convenient to disclose details. Of course, if there is any key progress, we will definitely inform everyone and announce it to the public. We also hope that more people will pay attention to the development of automobiles in Nezha.
Moderator: I wish our listing success and hope that Nezha V will continue to sell well.