First, multiple-choice questions (20 small questions in this big question, 65438+ 0 points for each small question, 20 points * * *)
Of the four options listed in each question, only one meets the requirements of the topic. Please fill in the code in brackets after the title. Wrong selection, multiple selection or no selection will not be scored.
1. Common comparative analysis methods of e-commerce cases do not include ().
A. Concept comparison method B. Ideal type comparison method
C. Vertical comparison method D. Horizontal comparison method
2.EDI standard message consists of three parts, namely ()
A. Head, detail department and tail B. Head, detail department and summary department
C. head, abstraction, tail D. platform head, detail, abstraction.
3. Commonly used EDI software does not include ()
A. Office software B. Conversion software
C. Translation software D. Communication software
4. The online auction form that conforms to the auction law is ()
A.b. collective bargaining
C. Accept the entrustment to auction specific items D. Individual bidding
5. The currency circulating in the form of data is ()
A. Electronic cash B. Electronic check
C. Cash check
6. The following meet the requirements of information authentication is ()
A. the sender knows some secret information
B. Users carry legal physical media with them. C. using certain biological characteristics.
D. verification of data and information sources
Meaning of 7.7. The ATM is ()
A. Broadband network B. Asynchronous transmission mode
C. Ethernet D. synchronous transfer mode
8.8. Security mechanism. SQL server does not use ().
A. Database user account B. Level 1 security authentication
C. Role license certification D. Secondary security certification
9. The case of electronic payment belongs to ()
A. B2C case of e-commerce
C. E-commerce service cases
10. The correct way is ().
A divide the hard disk space of a real host into several parts and rent them to different users.
B divide the hard disk space of the real host into several parts, and then rent it to different users.
Multiple users of a virtual host can only use one independent IP address.
Multiple users of a virtual host have multiple identical IP addresses.
1 1. The software system of e-commerce websites is generally not considered ().
A. Data input B. Data management
C. Data modeling D. Data export
12. Competitive advantages and disadvantages analysis belongs to () in e-commerce case analysis.
A. Background analysis of e-commerce websites
B. Analysis of e-commerce website construction and maintenance methods
C. Analysis of operating indicators of e-commerce websites
D. Benefit analysis of e-commerce websites
13. An excellent enterprise e-commerce solution should first emphasize ()
A. Statistical analysis and processing of data
B. Information flow, communication and processing
C. Information security and processing
D. Data security and processing
14. The function of e-commerce security certification institutions that do not provide information certification is ().
A.b. the value of information
C. Integrity of information D. Non-repudiation of information transmission
20. The revenue model of B2C e-commerce website does not include ().
A. Charge service fee B. Charge membership fee
C. collect information flow fees D. reduce prices and expand sales.
Second, multiple-choice questions (this big topic ***8 small questions, 2 points for each small question, *** 16 points)
Of the five options listed in each question, two to five meet the requirements of the topic. Please fill in the code in the brackets after the title. Wrong selection, multiple selection, less selection or no selection do not score.
2 1. The types of enterprises that have established or will establish B2C e-commerce websites are ().
A. Retailers operating offline stores B. Commodity manufacturers
C. Industrial raw material processing enterprise D. Online trading service company
E. Virtual retail enterprises without offline stores
22. The task of realizing secure e-commerce on the Internet is to ensure ().
A.b. Extensibility of information
C. Data integrity D. Authenticity of transaction identity
E. Non-repudiation of information
23. Server hosting can reduce the burden on users, which is characterized by ()
A. Flexibility B. Stability
C. Safety D. Credibility
E. fast
24. Tourism e-commerce online services mainly include ()
A. Inquiring about scenic spots B. Inquiring about and booking hotel rooms
C. Traffic time inquiry and ticketing services D. Online purchase of tourist goods
E. Travel complaint handling inquiry
25.B2B transaction greatly reduces the transaction cost, which is embodied in ().
A. Reduce the cost of information transmission B. Reduce intermediate links
C. Reduction of advertising expenses D. Reduction of document processing expenses
E. Reduce inventory costs
26. When determining the domain name of an enterprise e-commerce website, () should be considered.
A. Corporate image B. Simple and memorable name
C. Self-protection of domain name D. Choice of IP address
E. Existing trademarks or enterprise names
27. The following figure is a schematic diagram of the virtual host, and the "t" in the figure should be ().
A.FDDI B.
C.ISDN D.ADSL
E. A common old telephone system
28. The importance of e-commerce case teaching is mainly reflected in ()
A. Can deepen the theoretical knowledge learned
B it can organically combine theoretical research with practical application.
C. access to a large number of new e-commerce information
D. be able to learn from each other.
E. be able to impart theoretical knowledge systematically
The second part of multiple-choice questions (***64 points)
Third, the noun explanation question (this big question ***3 small questions, each small question 2 points, ***6 points)
29. Firewall
30.EDI translation software
3 1. Order tracking
Four, short answer questions (this big question ***3 small questions, each small question 6 points, *** 18 points)
32. Briefly describe the transaction process of B2B e-commerce.
33. Try to describe the professional classification of e-commerce cases.
34. What issues should be considered when selecting a virtual host?
Verb (abbreviation of verb) case problem (3 small questions in this big question, 8 points for each small question, * * * 24 points).
35. Samsung is a traditional company that provides business travel services. Due to business needs, the company plans to build an e-commerce website to provide comprehensive travel services such as booking tickets and air tickets to the whole country through the Internet. What aspects should Samsung consider when building an e-commerce website?
36. The "Spring Department Store" in big cities is the largest local department store, and it is also very prestigious in neighboring areas. The store plans to set up its own online department store and carry out online sales business. Through the analysis of the business process, it is confirmed that it takes 1 hour from receiving the order to completing the delivery, and the driving time from our warehouse to all areas of this city does not exceed 1.5 hours.
Please list the distribution methods of goods in online department stores and determine the distribution scheme of online department stores.
37. "Fengle Electronics" is a powerful household appliance manufacturer, and the "Fengle" series of household appliances produced enjoy high social visibility and market share. Last year, enterprises began to set foot in the production of home improvement materials, but the product popularity and market share were average.
Please analyze how Fengle Electronics should develop its own e-commerce website from the perspective of the problems that should be paid attention to in the action of enterprise e-commerce website.
Six, comprehensive analysis questions (this question *** 16 points)
During the SARS in China in the spring of 2003, e-commerce highlighted its unique advantages. The depression of the physical market caused by SARS promoted the prosperity of the virtual market, and people really experienced the security, convenience and speed brought by e-commerce. The following are two related reports:
E-commerce is prevalent in Fuzhou, and 26% of enterprises favor online transactions.
Fuzhou, June 22 (Xinhua)-The Fuzhou Enterprise Investigation Team recently released a survey on the use of e-commerce in eight industries 1 13 enterprises in the city. At present, 43% of enterprises have established external enterprise websites, and 2 1% of enterprises are preparing for construction; 26% enterprises have carried out e-commerce activities, of which 47% enterprises account for more than 10% of the total trade volume.
The survey shows that in order to prevent and treat SARS, people have consciously reduced face-to-face contact, and enterprises have also changed the traditional way of conducting business negotiations in hotels and restaurants in the past, and are gradually paying attention to the role of network technology in expanding the influence of enterprises, strengthening contact with the outside world and broadening the survival and development space of enterprises. 82% of enterprises think it is necessary to carry out e-commerce activities, and 73% of enterprises that have not built websites or carried out e-commerce activities are considering building websites or carrying out e-commerce activities.
The survey also shows that the SARS period has promoted a large increase in e-banking business, and more people choose telephone and Internet to communicate with each other and handle multiple businesses. From mid-April to the end of May, the online transaction volume of Fujian Construction Bank increased by 3.7 times year-on-year. After SARS, the online transaction volume of the Provincial Industrial and Commercial Bank of China also increased by 2 billion yuan. E-commerce in Shanghai has spread to online trading services in summer. June 7, 2003, Shanghai: During the SARS period, when the "contact economy" encountered severe cold, e-commerce characterized by crossing time and space and not being in direct contact won business opportunities. In Shanghai, with the help of information technology and online platforms, enterprises and merchants have changed their service and transaction methods, and the number of online shopping and online transactions has surged, and the long-dormant e-commerce has rapidly warmed up. According to the latest statistics of Shanghai E-commerce Industry Association, during the SARS period, the online transaction volume of Shanghai means of production increased by an average of 50%, the online transaction volume of means of subsistence increased by 100%, and the online transaction volume between individuals increased by an average of 30%. For example, the online transaction volume of "Oriental Steel Online" was 700 tons in February, increased to 6,000 tons in March, and reached 5,000 tons in five days from April 2/KLOC-0 to 25. The online transaction volume of "Easy Online" in June 2002 was 5438+10-April, and reached 1. 1 billion yuan in the same period of 2003. From June 5438 to April 2004, online orders for "Tesco 365" and "Lianhua OK" also doubled compared with the same period of last year, and the number of delivery staff increased by 80%.
According to the above cases and personal experience in fighting SARS, please answer the following questions:
(1) What impact does SARS have on e-commerce?
(2) What role did e-commerce play during SARS?
(3) Some people say that the popularity of SARS is a good opportunity for the development of e-commerce. What do you think of this? Try to analyze the contingency and inevitability of e-commerce development through this case.