Start with the earliest Wangzai advertisement!
Want Want started its business back to the establishment of Yilan Food Industry Co., Ltd. 1962 in Taiwan Province Province in May. At that time, canned agricultural products were mainly produced, with export as the main business.
1983, the company signed a technical cooperation contract with Iwatsuka, one of the three largest Japanese rice fruit manufacturers, to jointly develop the rice fruit market in Taiwan Province Province and quickly gain the position of market leading brand.
1987, Wangwang trademark applied for trademark registration in the mainland, which was the first case for Taiwanese businessmen to apply for trademark registration in the mainland. Facing the limited resources and the market in Taiwan Province Province, and grasping the opportunity of the mainland's open economy in time, the company officially expanded the China market on 1992, and the advertisement of Want Want products premiered on mainland TV stations. The first factory was put into production in Hunan on 1994, which laid a solid foundation for Want Want to enter the huge consumer market in Chinese mainland.
In order to enhance the company's image, capitalize resources and investment opportunities, and explore sources of funds, Singapore investment holding company-Want Want Holdings Pte Ltd was established on June 1995, and was listed on the primary stock market of Singapore Exchange on May 1996, and changed its name to Want Want Holdings Pte Ltd. ..