How to choose the location of the studio

The location of the studio is very important. If the passenger flow is guaranteed, it can be operated from marketing, products, operation, expansion and other aspects. If you choose the wrong address, you will spend a lot of manpower and material resources, Zhou Xuan. Therefore, site selection is one of the most important business decisions of store management, and the quality of site selection can even determine whether the store can survive.

First of all, there is a misunderstanding that business will be good where there are many people. We should consider where the real consumer groups mainly gather. There is a small flow of people at the entrance and exit of the subway station, but it cannot be used as the location of the studio. These high-traffic customers don't match his target customers. See others clearly, but see yourself not clearly. Before choosing a site, we must first find out our own position and where the target consumers are. If you open a shop without thinking clearly, you will close it sooner or later.

Choosing a cheaper rent is less risky. Cost saving is certain, but not simply because the rent is cheap. Maybe I think the rent is cheap, even if I don't make money, I won't lose a lot. Doing business is not how to lose less, but how to do it well. Even if the rent is 1000 yuan, not counting the labor cost, the rent cost alone will exceed 1 10,000 yuan a year. The reason is the same, site selection should be clearly defined, taking into account long-term development.

Finding someone close to home is not only convenient for you, but more importantly, your neighbors will help you more, because your neighbors are your target customers.

Therefore, the first two elements of site selection:

First, analyze the market and find out your own position.

Find out your target group and you will know the general direction. Don't be wronged. If it is not suitable for the business circle, there is no need to waste time in the business circle. Not suitable for street and subway, lock the scope, save time and find a suitable shop.

Second, determine the location and visit the store website.

When you see the right store, you have to squat down! Get down. Get down. Investigate (say the important things three times) to determine the position you want. Calculate the flow of people, passengers and consumer groups in the store.

Calculation method of people flow:

1. First, calculate the shortest route for guests from different directions to reach the restaurant.

2. Calculate that there are nodes at both moments.

A. Choose 4 consecutive working days in a week, including weekends.

B, statistical data during business hours

In short, site selection cannot be taken for granted, and rational site selection can avoid risks in advance.