First, search engine optimization (SEO) is the basic guiding ideology of network marketing. There is a lot of information on SEO knowledge online. You can get a general idea through search, but it takes a long way to do this. I think it is enough to learn some basic things and ensure that there are no mistakes in the implementation of specific online marketing work.
Second, corporate websites are the basis of online marketing. Doing network marketing is ultimately to build a good environment (way) for network information dissemination, and websites exist as information sources. A website consists of four parts: website structure, website content, website function and website service. The function of general enterprise network is far from perfect, but special attention should be paid to the structure and content of the website. Structure mainly refers to the navigation structure of the website, on the one hand, it should be friendly to search engines (specifically participating in search engine optimization); On the one hand, we should guide visitors to browse, let them find the information they are looking for, and at the same time guide visitors to transform into sales. You can consult some professionals in this field, or find more people to experience it and give you suggestions for revision. The content is the marketing information we want to spread. The work of company copywriting is easy to understand, but writing online marketing copywriting needs to consider search engine crawling and ranking. It involves a lot of specific search engine optimization knowledge, find it yourself. Other aspects, such as the overall visual effect of the website and webpage, depend on the ability of the website builder.
Third, network promotion is a means of network marketing. Specifically, it has two meanings:
(1) Website address promotion. To put it bluntly, it is to promote websites, such as friendship links-this is also the top priority of search engine optimization content, and there is also a lot of search engine optimization knowledge on the Internet. Secondly, promote websites, your daily print advertisements and TV advertisements through other media. You should know what to do. Then the business cards of the employees of the company will tell the customers the website of the company when communicating with the customers. And QQ group sending.
(2) Promotion of website content. This aspect is much more complicated and there are many means. Generally speaking, several kinds should be useful.
1, search engine marketing. This is also the dominant idea of search engine search. Two parts: natural ranking of search engines and search engine advertisements. The natural ranking of search engines is not easy to achieve. You can check how many websites in the same industry do network optimization. If you haven't done it, you can try it yourself. I guess in this case, you can do some basic optimization on the website according to what you have learned from the Internet. Another point is to look at your target market. If users generally use Baidu, they can do their own basic optimization and then bid on Baidu (must vote). Of course, keyword advertisements of Google and Yahoo can also be considered. If users use Google a lot, you should consider professional search engine optimization and find professional people to do it.
2. Print advertisements online. Different industries have different forms of print advertisements. For example, the "joint exhibition advertisement" widely used in the investment promotion industry is expensive. If it is not a company that attracts investment, it will be used less.
3, text chain advertising. I want to know more about Google's keyword advertisements, Baidu's special topics, and now there is an Ali mother, which can be considered in many ways. These advertising forms are generally paid by CPC, which is quite cost-effective.
4. Blog marketing. Hehe, this is quite popular now, but it's a pity that many people who do it are not so good. I remember reading an article: a good blog brings 65438+ million traffic a day, and a bad 0 traffic, which is very different. I suggest you go to Alibaba's business forum. I remember there was a blog forum, which was all about the experience exchange of Alibaba's online merchants in blogging. Hehe, if possible, build a blog in Alibaba, depending on your industry. I still prefer to determine the blog hosting site according to the customer base. Whether you are working for a company or building it on a corporate blog network, where the environment is better, it is not bad. Generally, it can be built in Baidu or Sina. Think for yourself. Is it the daily maintenance of the blog or a little consideration about the knowledge of SEO, so that your blog will be better. Oh, my blog marketing content is on Baidu space. You can have a look if you are interested.
5. Forum promotion. The forum is a gathering place. If you find a specific forum for your target group, you can set up your own account. Don't think about the online group software forum, which is of little use. Write articles on topics that your target group is more concerned about. Such articles contain links to your website, even those forums that can't be linked will be ignored when they are published. Articles in good forums are easily crawled by search engines and reprinted by people, which leaves you money to publish soft articles, which are the links of your website. Pay attention to the writing of the article and consider something about search engine optimization. This will help you succeed.
Blogs and forums are different from general promotion methods. It involves many personal emotional factors, so you'd better add your own emotional factors, so that you can "use" other people's emotional factors (I don't think this word is appropriate, but I think it's easier to understand, hehe).
6. There are Baidu Know, Yahoo Knowledge Hall, Sina Aiwen and other knowledge answering communities. You choose a word every day-you think this word is consistent with the theme of your website, and at the same time you think the person who asks this word may have a demand. Search for the questions that need to be solved in these knowledge answer communities and answer them carefully, then add the company's website address in the resource bar, or add it directly to the website with your answer information, so that people who browse the questions can be guided to your website. Just stick to it.
Hehehe, if you answer carefully and aim at the question, it is very likely to be chosen as the best answer, which is more conducive to network promotion. But don't try to fool people. On the one hand, it wastes your time. People find the best answer here, and other answers, especially those that fool people, are ignored, so your knowledge wastes your time. On the other hand, this kind of community management is generally strict. If you screw up this time, you may be punished and your account may be restricted in the future. This loss is even greater. You should know that a high-level account is highly feasible on the one hand.
7. Other means of network promotion. Hehe, don't write much. These should be considered more practical. There are many online searches for "network promotion", so just pick the one that best suits you and your company. Considering the time and effect, some ways may be a waste of time for you. To tell the truth, as far as I know, network promotion is not technology, but manual labor, which is really difficult to do. Here, I want to remind you that search engine optimization is the basic guiding ideology of network marketing, so you should always remember the knowledge of search engine optimization when doing network promotion: link strategy and content optimization strategy of search engine optimization.
Fourth, online customer service is the guarantee of the success of the whole online marketing work. There's nothing to say about this. Although network marketing is to build a good communication environment for marketing information, the ultimate goal is to complete sales. Then you have to consider how to maximize the visitors recommended by the website and the network promotion work into your customers. The specific method is of course effective communication. There are many ways to communicate now. From telephone, email, to online communication tools. Choose the tool that suits you best and make sure that everyone is responsible for each tool. Try not to make visitors unable to contact you, and you can't wait, but try to contact visitors actively. The specific method depends on the promotion method you use.
I almost forgot to mention that a senior optimizer will consider the visitor experience of your website when optimizing it, including the style of the website and the customer service of the website. For example, add a link to QQ online chat. Where should I put the link? How to guide visitors to leave a message, how to make visitors feel that leaving a message is simple and has no worries, etc. This is also the development of search engine optimization at this stage, not limited to search engines but real networks. I think it is more accurate to call it network optimization.