The crux of the problem is, where did Chongqing come from in the face of the new historical coordinate of building the "first city" of software outsourcing in the central and western regions? Compared with Chengdu, Xi, Wuhan and Changsha, what are the advantages of Chongqing?
Game crisis
Talking about the development of software and service outsourcing industry, Mu Huaping, director of Chongqing Information Industry Bureau, thinks that there is a counter-cyclical law: "Compared with manufacturing industry, the software industry has its own special laws. The more depressed the economy is, the more enterprises should outsource non-core business to reduce operating costs. Some small and medium-sized enterprises may even cancel IT departments and outsource related businesses. This is true for manufacturing, especially for finance. Therefore, in order to reduce costs, outsourcing has a countercyclical growth under the economic crisis. "
The best example is that Chongqing is currently negotiating with a financial institution in new york to outsource its IT business to Chongqing. "This is a big list." Mu Huaping said.
In fact, against the background that the growth rate of manufacturing industry in China and even the whole world dropped sharply in 2009, UNCTAD's forecast shows that the global service outsourcing market will continue to grow at an annual rate of 30% ~ 40% in the next few years. It is worth mentioning that in 2008, according to the statistics of the Ministry of Commerce, under the difficult international economic situation, China's service outsourcing exports still maintained rapid growth. From June to August, the execution amount of service outsourcing export contracts reached US$ 654.38+09 billion, a year-on-year increase of 654.38+07%.
"This has a lot to do with the greater correlation between manufacturing and banks. An important source of funds for manufacturing industry is bank loans. However, the probability of software enterprises borrowing from banks is very small, mainly relying on their own funds or customers' accounts payable, or relying on market financing to obtain funds. This is also the development law of the software outsourcing industry itself. " Mu Huaping said.
In addition, in Mu Huaping's view, the local economic structure and industrial transformation, as well as the country's 4 trillion yuan investment plan to stimulate domestic demand, have also brought great opportunities for software outsourcing. The central government and local governments have been talking about industrial transformation and economic transformation for many years, but it is difficult to achieve great results because of the rapid economic growth. "At present, the process of slowing down the overall speed of economic development is the best period for mechanism adjustment." Mu Huaping said, "Just like riding a bicycle, it is difficult to turn when the speed is fast. You have to wait until the speed drops. "
Double ten combination
As one of the six old industrial bases in China, Chongqing has great potential for service outsourcing in automobile and motorcycle industries. At the same time, there are 57 colleges and universities in Chongqing, with tens of thousands of computer-related graduates every year; The average annual salary of IT employees is 34.9% lower than the national average. In 2007, the output value of software and information service outsourcing in Chongqing reached 654.38+055 billion yuan. Hewlett-Packard, IBM, NTT Data, Fujitsu, Microsoft, Oracle Bone Inscriptions, Honeywell and other enterprises have settled in Chongqing.
The "Double Ten Strategy" action plan put forward by Chongqing Information Industry Bureau this year is Mu Huaping's trump card.
According to the "Double Ten Strategy", Chongqing will achieve the goal of the city's software and information service industry revenue of 50 billion yuan and the software and information service outsourcing output value of more than 5 billion US dollars by 20 12 through ten basic industrial projects such as the software enterprise's ability to take over packages, high-end talent introduction policy and domestic demand market cultivation policy.
"In terms of incentive policies, the local part of the personal income tax of outsourced talents working in Chongqing will be fully refunded. For example, if the annual salary exceeds 6.5438+10,000 yuan, the personal income tax will be paid 20,000 yuan at the tax rate of 20%, and 40% of the local part, that is, 8,000 yuan, will be returned to the individual. " Mu Huaping said.
Mu Huaping revealed that according to the domestic demand market cultivation policy, after enterprises settle in Chongqing, "no matter where you do business, such as Chengdu and Xi 'an, we will give rewards and give certain subsidies according to the contract amount."
This is also Mu Huaping's positioning of Chongqing's outsourcing services-to be an engine city for onshore outsourcing. "We are not considering a specific field such as BPO, IPO, ITO, but positioning from the market. As long as mainland cities do onshore outsourcing in the mainland, as long as the strategy is appropriate, the policy is effective, and there is a certain industrial base around them, it is very promising to form a good situation. " Mu Huaping said.
However, Mu Huaping also admitted that compared with neighboring Chengdu and Xi, Chongqing started a little late, and there is still a lack of training for some large local companies. "For the outsourcing industry, large multinational companies are needed, but the key is to look at local companies. Therefore, for Chongqing, only by cultivating these local companies can we more effectively stabilize the local onshore or offshore outsourcing service business. " Mu Huaping said.
According to the plan, the software outsourcing industry in Chongqing will be mainly concentrated in the northern new area (high-tech zone and economic development zone) and Xiyong Microelectronics Industrial Park, which has just "integrated the three areas".
comment
Under the current economic situation, software and service outsourcing has become the focus of competing development in various places.
Compared with neighboring cities such as Chengdu, Xi and Wuhan, as well as Dalian, Tianjin and Shanghai, Chongqing has lost its first-Mover advantage. Although it has the title of one of the most concentrated cities of key institutions of higher learning in China, Chongqing also needs to face the vicious circle caused by brain drain because it is located inland and has a relatively backward start on the road of commerce and industrialization. Although the annual growth rate of Chongqing's software outsourcing industry has reached more than 30%, the scale of the industry is small, which are the practical difficulties that Chongqing needs to face if it wants to stand out.
To solve the above development problems, at the government level, Chongqing needs to make efforts in many aspects, such as financial support and policy guidance: firstly, it should make a far-sighted industrial plan according to its own advantages and disadvantages, and keep consistent in the subsequent construction process; Secondly, it is necessary to formulate targeted and professional investment promotion strategies and implement them effectively; Finally, we must resolutely implement the current industrial incentive policies, and at the same time make full use of special preferential policies such as the country's western development and the Three Gorges resettlement. These policy advantages are also the biggest advantage of developing software outsourcing in Chongqing at present.
—— Gong Fajin, Senior Consultant of Development Zone Consulting Center of CCID Consulting Co., Ltd.