How do enterprises carry out effective financing? What channels are there? The following is my favorite content, welcome to read and understand.
The development of Internet industry is changing the pattern of the whole world economy, and it is also changing the operation and development track of enterprises. The development and growth of each of our enterprises is inseparable from the support of capital, including ourselves. In the process of development, we have also encountered many puzzles in capital integration and gone through many detours, so the theme I want to communicate with you here is the four laws of successful financing and financing misunderstandings. The four principles are simply one principle, two steps, tripartite cooperation and four elements. In fact, investment and financing is not difficult, the key is to be legal.
One of the main principles is to combine with market-oriented and specialized institutions. The sponsors or presidents of many project companies present here are very creative in operating and managing projects, but they lack research and experience on how to combine capital institutions with capital institutions. Therefore, it is necessary to find professional organizations and marketing teams with the ability, foundation and successful cases to cooperate as soon as possible, so as to achieve faster, better and cheaper results.
Two steps, the principle of two steps is very simple, whether looking for a job, looking for a project, or falling in love, are two steps: one is to find an object, how to find your object, and how to find a capital object that is related to you. This step is very important.
We met many representatives, who found many of our project companies and flew around like flies, running to Shanghai today, Beijing tomorrow and the United States the day after tomorrow. In fact, his real opponent has not been solved. Seeing the wind is rain, he ran as soon as he heard the news, wasting people and money and taking many detours. To find the channel, we must find the docking object.
Second, to find a suitable partner, we should not only give full play to our own strength, but also give full play to the strength of professional institutions, that is, how to mobilize real capital institutions for efficient integration and in-depth, professional and systematic operation.
Finding an object is nothing more than two aspects: first, let the object find itself; The second is to broaden channels to find objects. The internet is a very efficient inspiration for us to find someone. Internet has the characteristics of spanning time and space and interconnection. It is changing the whole pattern of investment, financing and attracting investment, and it can also gather various needs and implement three-dimensional display. With the help of intelligent system, we can choose matching objects from a wide range of information and resources for docking and promotion.
The second is professional operation. The financing process of the project company is the process of capital institutions borrowing money or making investment decisions, so we should do the opposite. It is necessary to know what links and key points a fund institution needs to go through in the process of lending decision. We also need to analyze that if an institution invests abroad and shares in other countries, we should investigate and analyze the decision-making process and mobilize professionals to systematically decompose according to these processes, and our financing results will naturally follow.
Tripartite cooperation, we have a deep understanding in the operation process of more than ten years. The linkage among project companies, professional operating institutions and capital institutions is not close enough. In particular, many financial data and commercial operation data of the project company are not thorough for professional operating institutions, resulting in many obstacles in operation. Once the capital institution finds that the information you provide is untrue, your data can't stand scrutiny. At this time, professional institutions have no ability, and investment institutions have lost confidence in the integrity of this project, which is difficult to get. Therefore, among the three, the project organization should rely on professional institutions to accelerate the integration of capital, while the capital organization should rely on professional institutions to quickly understand the essence and connotation of the project and some inside information. Accelerate investment and financing decisions.
Four elements, a company with business innovation. Once, a group of small companies tried to swindle money from investment institutions into their own pockets. You can't really get big capital by bluffing. Our project itself is good, and its quality and development space are determined by business operation mode, profit space, operation team and so on, which is the basis of a successful investment and financing. The target audience should be realistic. 90% of the entrepreneurs here, including our customers, have gone through detours and met the wrong institutions. Finding a pragmatic investment institution is a prerequisite for success. Our operation team should be strong. This team should not only understand the project, but also understand the capital organization and capital operation. I mean the team that invests and finances. Sufficient working capital, whether it is a professional institution or a chief financial officer, and the expenses of research, business plan, project results and some projects must be guaranteed, which is the foundation of success.
Grasping these four elements, the chances of successful financing will be great. I am here to point out two misunderstandings about investment and financing. We think the biggest misunderstanding is that our project company either pays great attention to packaging or doesn't package at all, which is very wrong. This is the first wrong view. The second wrong view is that our project company, like the project company, only looks for capital institutions. In our usual concept, it is inferior and can't have an equal dialogue with capital institutions. This view is also extremely wrong, because as long as the project is good, capital institutions will still seek your cooperation, because the preservation and appreciation of capital depends on the project, especially the good project as the carrier of preservation and appreciation. So I'm here to introduce our misunderstanding of investment and financing based on time relationship.
Should corporate finance find a financing broker? What is a financing broker?
Financing broker refers to a legally established brokerage organization and individual who, in the process of raising and lending funds in various ways in the financial market, acts as a signing intermediary to provide signing information, opportunities and conditions for the client and sign contracts with the contract house on behalf of the client in order to facilitate the transaction. There are three main activities of financing brokers: brokerage, intermediary and agency.
Bank punishment refers to the commercial behavior of a broker who is entrusted by the principal to trade with a third party in his own name and bear the prescribed legal responsibilities. Intermediary refers to the commercial behavior that brokers provide information and conditions for both parties to the transaction, and the media matches the success of the transaction between the two parties. Agency refers to a commercial act in which a broker trades with a third party in the name of the principal within the scope of authorization, and the principal directly bears corresponding legal responsibilities. Brokers and agents are characterized by long-term and stable cooperative relations between brokers and customers, while intermediaries are short-term cooperative relations. We're talking about an intermediary.
Are financing brokers reliable?
The broker you meet may ask you for various fees before the real financing, such as: search fee, handling fee, project exchange fee, credit application fee and so on. After you pay the money and go through all the formalities, the investor you have been waiting for for for a long time has not appeared, and then your investment broker will tell you to pay an insurance premium to ensure the smooth financing. And repeatedly promised that if the financing fails, it will be fully refunded. But this will not happen, because you have been cheated. In fact, there are many such scammers every year, taking advantage of the psychological fraud that enterprises urgently need financing. They cheated in the humble place of the contract. Once things are exposed, cheating on a paper contract alone can't guarantee your rights and interests, so you can only eat Huanglian.
In fact, in practice, there are few investment brokers, and most investment companies do not want investment brokers to participate. Even most financing documents have one: financing brokers are not allowed to participate. Good venture capitalists have many projects at hand and do not need to find an intermediary, so it can be said that most of the investor resources of those brokers are irregular.
How to get help
But enterprises, especially start-ups, really need help in the process of finding financing. What should we do?
Seek the help of lawyers: Brokers will only ask you for money before the financing is successful, and good lawyers will always protect your interests no matter what they say. Professional lawyers often know the precautions in the financing process and will give you advice.
Find an investment consultant: In the process of company financing, you can also invite experienced people as investment consultants of the company. Investment consultants will help you find investment, reach an agreement, and promote subsequent financing.
Depend on yourself: As the CEO of a company, you watch your company grow step by step. You know the development strategy of the company best, and you know the advantages and disadvantages of the company best, so you are the best person to contact investors. From the perspective of investors, the CEO of a company is more convincing and sincere, and investors don't want his money to be spent on those middlemen.
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