That is, the number of times the website has been visited. Includes multiple accesses to the same IP. It is an important indicator of the popularity of the website.
2. Number of independent visitors
That is, the number of independent IP visits in a certain period of time. During this period, multiple accesses to the same IP are counted only once. The webmaster can analyze visitors according to the time period and analyze the traffic of the website according to the parameters such as week, quarter and month. For example, a website that makes moon cakes must have the highest traffic peak in the first two months of the Mid-Autumn Festival. You can do some online activities here according to the amount of visits. To increase the traffic and sales of the website.
3. Page visits (pv value)
That is, how many pages visitors browse on the website. This is also an important indicator to measure the popularity of the website. Theoretically, the higher the pv value, the higher the popularity. On the other hand, the higher the pv value, the more troublesome it is for visitors to obtain useful information from the website. The pv value of a mature website should tend to be a constant! I think the pv values of Dangdang, JD.COM Mall, Zhuo Yue and other e-commerce websites should be between 7- 10. This is necessary for visitors to open websites, search, compare goods, place orders and confirm. If this pv value is not reached, it means that the user may not have purchased it. Above this range, visitors use a lot of pv to find what they want, or they are hesitant. Of course, this can use another parameter to infer the psychological activities of visitors, and this parameter is the access path.
4. Visitor's stay time
That is, the time that visitors stay on the website. The characteristics of this index are similar to pv value, and the higher the value, the better. It should also tend to a constant, because the pv value above is fixed, which determines that the visit stay time will not be too long. These two indicators are important references to improve the user experience!
1. Login page
In other words, visitors enter the website from this page. Ideally, all pages of a website are portal pages. The entry page is closely related to the keywords of the page. By analyzing how visitors enter the website, we can measure the effect of * * and SEO. Here, we can only use this indicator to measure the effect of online promotion or online promotion, and make different pages for different promotion. This can monitor the promotion effect very well!
Step 2 exit the page
That is, visitors leave the website from this page. There are many reasons why visitors leave the website. There are two basic types. First, get what you want and leave; Second, leave without finding what you want. For a well-designed website, visitors should find the same page they want to leave. For example, an e-commerce website, it is normal to leave the website after the order is completed. If the page that leaves without finding what you want presents many and chaotic characteristics, the webmaster here will reflect on the user experience of his website.
3. Route analysis
That's where visitors link to the website. Visitors generally come from: search engines, recommended websites, direct visits, friendly links and other promotion methods.
4. Keywords
That is, visitors link to websites by searching for what words in search engines. This is an in-depth study of seo. The high-quality keywords here are the words to be optimized by seo. If you look at the statistics, you will find that most keywords are unexpected. You can use these data to refine keywords and get keywords with high quality and high conversion rate.
Repeated visit
That is, visitors visit the website again or more times within a certain period of time.
6. Top pages
Which is the most visited page of the website. This keyword is a keyword in Google analysis and an important indicator of web analysis. It is very useful for e-commerce websites, but sometimes unreasonable website design will also cause popular pages to be mistakenly posted, which is very worthy of attention.
7. Access path
That is, the pages visited by visitors and their order. In website design, visitors' access paths should be designed to guide visitors and improve the user experience. You can also use this indicator to infer the psychological activities of visitors when they visit the website. Of course, this is time-consuming.