The first step: new product conception. Conception is not a fantasy, but a creative thinking activity. The conception of new products actually includes two aspects of thinking activities: one is to give full play to people's imagination according to all kinds of information obtained, and put forward the clues of preliminary conception; Second, consider what kind of products the market needs and its development trend, and put forward specific product ideas. It can be said that product conception is the result of the combination of information and human creativity. Many schemes can be put forward for the creativity of a new product, but a mature creativity must have two points at the same time: ① the creativity should be very strange, and ② the creativity should be as close to the feasibility as possible, including the technical and economic feasibility. An idea that can't be realized at all can only be a fantasy.
Step 2: New product screening. Selecting some valuable and feasible analysis and demonstration schemes from various new product ideas is called screening. The purpose of the screening stage is not to accept or polish this idea, but to explain whether this idea is consistent with the expression of enterprise goals, whether it is feasible and reasonable enough to ensure the necessity of feasibility analysis. Screening should strive to avoid two kinds of deviations: first, don't give up the idea of promising products and lose the chance of success; Second, we can't choose products that have no development value by mistake, which will lead to hasty production and failure.
Step 3: Prepare the new product plan. This is to determine the economic indicators, technical performance and necessary parameters of product development on the basis of selecting new product ideas. Including the investment scale, profit analysis and market target of product development; Technical and principle requirements of product design; The way and implementation of product development, etc. This is a decision-making work to make a new product development plan, and it is a work that concerns the overall situation. It requires the joint efforts of enterprise leaders, professional and technical personnel and managers in all relevant fields.
Step 4: New product design. From the technical and economic point of view, this is an important stage to turn the idea of new products into reality. It is a creative labor to realize the specific performance requirements of society or users for products. The design of new products directly affects the quality, function, cost, benefit and competitiveness of products. Design should have a clear purpose, consider for users, and consider from mastering the competitive advantage.
Step 5: Trial production of new products. This is a process of realizing product concretization or sampling according to a certain technical model. Including process preparation, sample trial production and small batch trial production of new products. The trial production of new products is also a test of the feasibility of the design scheme. It is one thing to avoid design, but it is another to try out products. Otherwise, it will run counter to the goal of new product development and lead to ultimate failure.
Step 6: New product evaluation. After the trial production of new products, it is an important evaluation work to conduct a comprehensive test, detection and identification of products from the technical and economic aspects. The evaluation of new products will not only help to further improve the design of products, eliminate possible hidden dangers, but also avoid the huge losses that may be caused by mass production of products. It mainly includes the test of product technical performance and the evaluation of product economic benefit.
Step 7: Trial sale of new products. Trial sale is actually a market test of new products in a limited market. Through trial sale, we can examine whether consumers are willing to buy new products after they are officially put on the market, and what decisions and measures should be taken when new products enter the market under changing market conditions. The effect of a necessary and feasible trial sale on new product development is obvious: ① It can test or master all kinds of data of new product sales more reliably; ② You can choose the best combination or sales strategy according to the changing trend of the market; (3) The batch size and development scale of new products can be further determined; Wait a minute.
Step 8: Commercial production. This includes the formal mass production and sales of new products. Before deciding the commercial production of products, in addition to fully preparing the production technical conditions and resource conditions, it is also necessary to comprehensively plan and prepare the time, region, sales channels, sales targets, sales strategies and sales services for new products to be put on the market.
To complete any work, information collection is essential. For college students' employment activities, information collection is the first step to success.
The information that college students need in the process of choosing a job includes four aspects.
First, information on policies and regulations, such as Measures for the Administration of Students' Employment in Shanghai Colleges and Universities, People's Republic of China (PRC) Labor Law, Labor Contract Law and Anti-Unfair Competition Law.
The second is the current economic development situation and the information on the operating conditions of various industries and enterprises in society. The national economic situation directly affects the employment demand of employers, thus affecting the employment situation.
Under the overall economic situation, enterprises and institutions of different industries and natures have different business development conditions, which leads to different demands for different professionals. In addition, for a specific employer, its business competition, cultural background, development prospects, attention to talents, working conditions, welfare benefits, etc. It is also the information that college students should collect.
Third, information about employment activities, such as when to hold a business briefing and when to hold a job fair, is also very important.
The fourth is the experience and lesson information of successful job selection. The experience and lessons of "people who have experienced careers" and the personal experience of career guidance teachers will help college students to choose jobs successfully.
The channels for college students to collect information generally include:
(1) Employment Guidance Center for College Graduates under the Education Department of the local government.
(2) the school student employment office or employment guidance center.
(3) professional newspapers such as talent market and employment guidance.
(4) "Job hunting" and "employment" columns or special editions of radio, television and newspapers, as well as job advertisements of relevant enterprises and institutions.
(5) Social investigation and graduation practice.
(6) Friends, relatives and school alumni.
(7) Teachers and their networks.
(8) Briefing held by the Employer, etc.
In the process of choosing a job, information should be collected with a clear purpose, and the collected information should be useful for your employment activities. This requires students to pay attention to the accuracy, objectivity and comprehensiveness of the information collected. In addition, information gathering activities should not be interrupted, but should be continued. Students should pay attention to collecting information at every step of choosing a job.
As long as graduates are good at collecting and analyzing the information of employers, they can show their advantages through communication skills, seize the good opportunity to meet with employers, get the information we care about, impress employers and take the first step of successful employment.