This is a short message template saved in the mobile phone of Xiao Li, a real estate salesman in a fourth-tier city.
From November to now, he will bomb the intended customers in his mobile phone by SMS and WeChat in turn.
0 1
Create panic and let the returnees get on the bus quickly.
In Xiao Li's eyes, the understanding of returning home buyers is that first-and second-tier cities can no longer afford it, and they are more sensitive and nervous about the rise in housing prices in third-and fourth-tier cities.
Because I missed the first and second lines, I am afraid I can't afford the third and fourth lines.
This kind of customers are the main target group of returning home buyers, and they are anxious that they have not got on the bus yet.
For Xiao Li, who just entered the real estate sales industry on 20 17, the first guest who successfully placed an order was the returning guest who came back from Shanghai during the 11th holiday.
This customer bought a house in Shanghai in 2009, and this time he came back to replace his mother as an investment.
In the chat, Xiao Li learned that when the customer bought a house in Shanghai, there was no purchase restriction in Shanghai, and the unit price purchased at that time was only in the early 10 thousand.
With the rise of house prices in recent years, the unit price of this customer's house has risen to more than 40 thousand.
Customers tease themselves. If it is two or three years later, don't say that the house price is still far away, and even the qualification to buy a house is gone.
Xiao Li admires the customer's vision, so when facing repeat customers in the future, Xiao Li will take the investment experience of the first customer and the rising trend of house prices as part of the sales talk.
Tell the customer, if you are optimistic, do it quickly so as not to regret it. Investing in a house is the only way to increase the value of assets.
These returnees are all looking at the city where they work, from being able to buy on tiptoe to being out of reach, with neither room tickets nor money.
Coupled with these living cases told by Xiao Li, it is simply a history of regret in the first half of my life.
"They obviously don't want to miss the opportunity of rising house prices in their hometown." These people are afraid that they can't afford to buy a house in their hometown if they wait any longer.
In the case of relatively good property market and rapidly rising house prices, Xiao successfully finalized many single businesses in the upsurge of returning home to start a business, and had a living success story.
02
Buy early and earn early, and place an order quickly and forcibly!
"In the year of 20 18, our house almost doubled. Many repeat customers have to introduce relatives and friends to buy from questioning. "
Basically, it doesn't take much effort for Xiao Li. It is only necessary to clarify the developer brand, district government planning and future appreciation potential.
The key issue is to tell them that the RMB in their hands will depreciate.
These returnees know very well in their hearts that they can't afford to buy a house in first-and second-tier cities at first, and it is difficult to catch up with the rise in house prices by their own wages.
Cities with better development in the surrounding areas should also be restricted. If you don't buy a house at home, you can't buy it anywhere in the future.
"When our house prices began to rise sharply, some hesitant returnees began to make up their minds to come back and buy."
After all, house prices have really gone up. What can convince others more than real house price data?
Houses that didn't start construction during the Spring Festival of 20 18 increased by at least 50% in the second half of 20 18. This growth rate is not at the same level as their wages.
"Looking at the trend chart of the average transaction price for one year, they couldn't think of it at all. We quickly forced the order and told them that there were not many sets left. We should decide early and the opening price will go up later." Generally, this transaction can be finalized soon.
03
Taking the low down payment as bait, let returnees waste the loan amount.
For some returnees who refuse to start, they may get room tickets in a year or two, and they don't want to waste money, but they are itchy in the face of rising house prices in their hometown.
"We will attract them to buy with a lower total down payment." After all, a down payment of less than 300,000 yuan is too tempting for many returnees.
The rising trend of housing prices in fourth-tier cities is obvious, and it is also a good choice as an investment.
When you have a room ticket, sell the house and go back to the first and second tier to buy a house.
However, Xiao Li did not tell these home buyers that if they used the loan amount, they would be qualified or able to buy a house in the first and second tier in the future, and the down payment ratio was 70%.
Invisibly raised the threshold for buying a house in the first and second lines.
These customers give themselves a way out and almost block the way to buy a house in first-and second-tier cities in the future.
"Customers who are generally concerned will ask, and we will answer truthfully. If you don't ask, you won't take the initiative to mention it. "
After all, for Xiao Li, the current transaction is more important, which will be directly reflected in the bonus income at the end of the year.
04
Preferential policies induce returnees to take over at a high level.
During the period of 20 18, this fourth-tier city in central China completed the counterattack from the average price of around 4,000 to 8,000, and even reached the average price of five digits in central China.
20 18 is really a crazy year. Almost all the houses that could not be sold for a long time before were sold or sold at a high price. This is the evaluation of the whole city housing market by many people last year.
When the house price was 8000+, many returnees began to question that this price was close to catching up with the second-tier price of the provincial capital.
In the face of customers' doubts, Xiao Li will recite the blueprint of the city and tell returnees that the development momentum of the city is fierce.
The high-speed rail will lead to a second-tier city in the near future. It won't be long before they can reach the city where they work in less than two hours by high-speed train. Buy now and go up!
Xiao Li gave these returnees a shot in the arm. The first and second lines are now regulated by policies, and there will be no major changes in house prices in the future. However, the fourth-tier cities are different, there is no policy regulation, and the policies are favorable.
And when will Xiao Li's policy, which he knows by heart, land? He has been saying for years when the high-speed rail will start, even he doesn't know.
Whether house prices will rise or fall in the future is unknown in his mind.
05
Smart returnees sold the fourth-tier house and went back to the second-tier house.
Not all home buyers bought in buy buy, so Mr. Wang's home purchase path is more scientific, which can be said to have stepped on every point.
Mr. Wang, as an investor, returned to China to buy a house. Working in a first-tier city, I bought my first house on 20 15. Later, the increase of 20 16 made him personally feel the asset appreciation brought by buying a house.
So when he came home in the Spring Festival of 20 18, he bought a set of high-rise residential buildings with a flat price of 130 with an average price of 5,500 yuan without hesitation under the lobbying of real estate sales.
Before that, in this city, his parents had two multi-storey apartments for the elderly and a wedding room that his parents bought on 20 12.
This wedding room was about 100 square meter, and it cost less than 300 thousand at that time. From 20 12 to 20 16, there is almost no big increase in this house.
Since 20 18, there has been a substantial increase. By the end of the year, the house value is 1 ten thousand.
Because he has been paying attention to the changes in urban housing prices, it is an important reason for Mr. Wang to return to his hometown for investment. First-and second-tier cities limit prices, and third-and fourth-tier cities skyrocket. Mr. Wang thinks this house is simply too valuable.
It only took half a year, and the house with a unit price of 5500 has increased by about 30%.
On November this year, Mr. Wang went home and went to several sales offices. He feels that the price increase this year is obviously not as fierce as last year.
Since 19, the whole property market has been in a state of steady and slight increase, and the house price seems to be firm, and the transaction is not as hot as last year.
Mr. Wang feels that if there is no particularly good industrial support in the future, the housing prices in this city will not last long, and the shed reform policy has been tightened. The unit price is close to/kloc-0.0 million yuan, so it is better to sell it and buy it in second-tier cities.
With this in mind, in April this year, Mr. Wang sold the 20 12 wedding room for 850,000 yuan and the 78-flat multi-storey husband room for 550,000 yuan, which was about 20% lower than the market price.
For his "sale", Mr. Wang is very glad that he can get rid of it in time. Instead of falling into your own hands in the future, lowering the price is the best solution.
With cash of 6.5438+0.4 million, he plans to buy a house in the capital of the city next door.
The current policy of college students' settlement in that city relaxed the requirements of age and education again last year. He is going to settle down and buy a house.
Sell a house with a four-tier increase and buy a house in a second-tier city. Maybe Mr. Wang's routine is different from others.
However, due to the price limit of first-and second-tier cities, when the price increase of fourth-tier cities is at the same level as that of second-tier cities, the future development potential of second-tier cities is obviously higher than that of fourth-tier cities.
06
No need for the fourth line, the house has to be sold.
Besides, Xiao Li. Last year's hot market was called the pinnacle of career by Xiao Li. Because 20 19 houses are obviously not so easy to sell.
The increase in house prices has also begun to stabilize. If the payment method is better, you can also enjoy a discount of 3 points.
Different from returning home to buy a house, buying a house in third-and fourth-tier cities obviously has such a progressive trend:
Township buyers go to the county to buy a house, the county to the urban area to buy a house, and the urban area to the provincial capital to buy a house, step by step.
Basically, these needs have been digested in the previous market.
When the real estate market in third-and fourth-tier cities exceeds demand and tends to be saturated, who will end up with these houses?
Xiao Li didn't answer directly. His task is only to sell the house.
"Whether there is any hope of getting the year-end award this year depends on the returnees." In the coming Spring Festival of 2020, Xiao Li has been gearing up.
"There will always be people who need to buy a house, buy after 90, buy after 95, and just need it after 00. What are you afraid of? "
In his view, there is no house in the first-and second-line jobs, and it is difficult to face the relatives' "sweet (martial) honey (pool) custom (pan) bosom (text)" when they come back for the New Year:
For example, how much is a monthly salary? Did you buy a house? What kind of car do you drive? Do you have a date? In the face of the torture of the soul of relatives, there will be no unsold house at the end of the year!
Xiao Li confidently forwarded a screen draft of returning to China in a circle of friends. The theme is: don't let the spoiled child in my hometown become a wanderer in other places.
Finally, I couldn't help it. I asked Xiao Li how many houses you bought.
"Me? I am still paying the down payment. "