General comments on the influence of heavy truck brand communication in July 2020;
During the five weeks from July 29th, 2020 to August 2nd, 2020, the "First Impact Index" of China 12 mainstream heavy truck brands was 3,945, which was higher than 3,533 last month (June1-June 28th, 2020).
On the whole, the top brands in the "Heavy Truck First Impact Index" in July are still mainly first-line brands such as faw liberation, China Heavy Duty Truck and Foton Daimler Automobile. In addition, brands such as Sany Truck and valin star horse, although not as big as the head brand, still use a unique marketing communication to increase their brand influence, which not only breaks through the inherent mode but also appears unique.
Successful liberation and defense war? Heavy Duty Truck and Futian fell in love and killed each other?
The biggest surprise in July came from China Heavy Duty Truck. Compared with the past, China Heavy Duty Truck has not only made great efforts to stabilize technology, but also made great efforts to publicize technology and show its high-quality image to the outside world. For example, Chairman Tan Xuguang made a surprise inspection of the leading cadres of China Heavy Duty Truck Co., Ltd. and took the initiative to serve the front line of flood control ... From the inside out, China Heavy Duty Truck made people shine.
This month, China Heavy Duty Truck proved its strength through a series of fuel-saving races. Many players stood in front of the camera and praised the heavy truck, shared their fuel-saving experience and car experience, and sincerely praised the good performance of heavy truck products. In addition, group buying meetings and delivery ceremonies of Shandeka and Haowo cars in Shouguang, Chongqing, Shandong and Xingtai, Hebei have spread all over the country. Constantly sinking and innovating, heavy trucks made achievements in midsummer and July, and also achieved their own "heavy truck style".
Like China Heavy Duty Truck, faw liberation, Foton Daimler Automobile and other head brands still show their image and brand influence with rich and interesting marketing activities. Both content and form have a momentum of "competing with each other".
Liberation produced the industry's first epidemic prevention micro-movie "Go all the way?" "Not Lonely" has been launched, and Ou Man Heavy Truck will implement industry norms and promote safe development; The 2.0 project of Jie Fangbei Car Network Fuel Saving Competition won the gold medal of ADMIC, and presented a brand-new J7 car to Sun Gang, a heroic driver driving the "train". Master Zhao, an old driver, will tell you what a senior "Ou Man Powder" is. You come and I go, so lively.
Rank of "Heavy Truck First Impact Index" in July 2020
Remarks: "WeChat reading communication" is obtained by this website according to the "new list" of the third-party statistical website.
Sany Heavy Truck Marketing Break Circle? Xugong heavy truck is busy signing the bill.
Speaking of the most impressive marketing case of heavy truck brand in July, many people will mention the listing of12Sany Heavy Truck Wangdao 435 in July. The initial snapping price was 249,800 yuan, and 1 0,000 heavy trucks were robbed within 39 seconds of the live broadcast, which really surprised a group of netizens. Regardless of the concept of the national tide or the colorful live video broadcast all day, Sany Heavy Truck has become the focus of the industry.
Compared with Sany heavy truck, a broken marketing brings extensive communication power. Xugong Heavy Truck verifies its sales volume Changhong with big orders. Xugong Heavy Truck and dealer Nanqi Hanfeng held a special promotion meeting for mixer trucks, and won the order of 180 on the spot; Xugong off-highway wide-body dump trucks seized 40 large orders in Xinjiang, and the sales volume in half a year reached 2/3 of last year. ...... In July this year, the performance of Xugong Heavy Truck was enviable, but I think this is the embodiment of strength.
It's not that spring stands out, but that spring is full of flowers. In July, many heavy truck brands had their own highlights. A full range of products of Lv Lin Yanxingma Heavy Truck were unveiled, and the MES information platform was officially launched; Hangzhou Beiben heavy truck product experience won 269 orders, and Beiben natural gas heavy truck rose against the trend. It is the concerted efforts of enterprises in Qi Xin that makes the heavy truck market develop well and orderly in July.
Editor in Charge: Li Xiuzhi
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.