Company opening ceremony planning activities planning Fan Wenyi, planning ideas
Based on the characteristics of background analysis, this shopping mall can be regarded as a leader in leading regional consumption, so we should first gradually improve our popularity and reputation, form a good reputation among consumers and help expand merchants. All these require pre-publicity activities to cultivate consumers' awareness. Of course, the opening day is the most important.
"Opening the market" to ensure "winning the first battle" is the primary task of all new projects, especially in today's increasingly fierce trade. Therefore, in order to have a warm atmosphere and real publicity for the previous activities, all kinds of celebrations need to be shocking and well-known in order to gain a firm foothold.
Second, the principle of activities
1. We must build a scale on the momentum of the opening ceremony and pursue a warm atmosphere and attraction.
2, through the opening ceremony, and strive to leave a deep impression in the surrounding residents.
3. There should be continuous promotion activities to make customers feel fresh, and it is best to form news points for easy dissemination.
4. Promotional activities can really make customers feel "affordable" and ultimately improve the reputation of this shopping mall.
The planning scheme of this project should be easy to operate and implement, with controllable risks.
Three. moving target
By successfully holding the opening ceremony, we can improve the reputation of shopping malls, promote investment and attract consumers.
Fourth, the preliminary preparation plan
Before opening, we will do roving publicity and performing arts promotion activities in major indoor streets and major schools. The promotion has begun.
One week or ten days before the opening, distribute opening publicity materials to surrounding residents, passers-by staff and schools.
One week or three days before the opening, floating balloons are placed around the shopping mall and opening celebration banners are hung to create a festive atmosphere. Warm up for the official ribbon-cutting.
One week before the opening, increase promotional activities to ensure the passenger flow on the opening day.
Verb (abbreviation of verb) project implementation plan
1. Activity element
Event name: xx
Activity time: 20xx years x months
Location: xx
Activity crowd: leaders of shopping malls, special guests, residents of surrounding residential areas, and past individual passengers intercepted.
Activity goal: By successfully holding the opening activities, we can improve the reputation of shopping malls, promote investment and attract consumers.
Step 2 organize activities
First, the atmosphere decoration outside the mall
B, site layout:
Stage and sound configuration, flower baskets, banners, floating balloons and cold fireworks, etiquette organization, etc.
C, performance:
Military band, lion dance performance, street dance and singing performance, and yangko performance on the second and third days continued the opening atmosphere.
D, early publicity work:
1) Promote Che Jin's performing arts tour in the county (suburb).
2) pop posters and display boards in shopping malls to create a festive and lively atmosphere.
E. Post-publicity work:
Performing arts for three days (every afternoon) to maintain a festive atmosphere for a period of time.
The above scheme was determined by our company after many discussions. Please give guidance and make good preparations for this celebration ceremony. We believe that the guiding ideology should first follow the three principles of "enthusiasm", "frugality" and "meticulous". The so-called "enthusiasm" means trying to create a cheerful, festive, grand and exciting atmosphere without making the celebration ceremony too dull. The ceremony is simple, but it is essential to be warm and grand. It's better not to do it at all, or to stop and go through the motions dejectedly. The so-called "frugality" means that the organizers are required to be diligent and frugal in the whole process of holding the celebration ceremony and preparation, and to be realistic in the expenditure. Moderation and frugality. The so-called "meticulous" refers to the time for the organizers to prepare for the celebration ceremony. We should not only follow the etiquette convention, but also analyze the specific situation, carefully plan, pay attention to details, be responsible for the division of labor and be meticulous. Try to be careful and meticulous to prevent duck eggs from making mistakes on the spot, even if they are very dense and have seams.
In short, we will consult and discuss with you more to minimize the cost of activities and achieve the best results.
Model essay 2 1, site layout of the company's opening ceremony planning activity plan
(1) entrance layout
1. A 100-meter red carpet was laid at the entrance, and red was used to set off the festive atmosphere of the opening ceremony;
2. There are 1 large inflatable arches or 1 pairs of lantern columns at the entrance, which are extraordinary and magnificent. The contents pasted on the archway are: "Warm congratulations on the grand opening of xx";
3. A number of flower baskets are placed on both sides of the red carpet, which is full of warmth, auspiciousness and celebration;
4. Install a cartoon in front of the gate to show the peaceful atmosphere of "dog festival, good luck and good luck" in the Year of the Dog.
(2) Architectural layout:
1. There are several congratulatory messages hanging in the building;
2. There are multiple hydrogen balloons in front of or on the roof of xx;
This building has pulled down several triangular ribbons.
(3) Layout of business hall:
1. A number of bonsai flowers are placed in the hall, which is natural, fashionable and warm;
2. Financial packaging is popular; Hanging from the ceiling;
3. Exhibition boards related to service items and features can be set on both sides of the hall door;
Auspicious and festive red lanterns are hung on the lintel.
Second, the outdoor layout
Focusing on the vicinity of xx, we will strive to create a festive atmosphere for the opening ceremony, spread the opening information of banks, and attract consumers' attention.
1. Hang the opening image of the branch on the street lamp post.
2. Each pole is inclined to pull a triangular colored flag; (depending on the specific location)
There are colorful flags on the green belt of the street. (depending on the specific location)
Third, etiquette planning
1. It is proposed to invite leading guests from relevant departments to attend the celebration ceremony;
2, beautifully printed and fashionable invitations are delivered to the invited guests in advance;
3. Invite the media host to be the master of ceremonies for the opening ceremony, paving the way for the convergence of the ceremony;
4. Arrange several etiquette ladies to provide serialized etiquette services for the opening ceremony;
5. The opening ceremony staff dress perfectly, consistently, friendlyly and unitedly, which embodies the cohesion and centripetal force of the unit;
6. Invite lion dance teams and bands to help the opening ceremony;
7. Prepare gift packages and VIP cards and distribute them on the eve of the celebration;
8. Set up a sign-in desk, tables and chairs, sign-in supplies and table cards;
9. Prepare some corsage for VIPs to wear when attending;
10, prepare 10 to control the celebration fireworks;
1 1. Prepare ribbon-cutting tools and gifts for the celebration ceremony;
12, debugging audio and electrical equipment to create a festive atmosphere for the celebration site;
13. Invite media reporters to the event site to collect news and expand their influence.
Fourth, the celebration procedure.
1, 8: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00:
2. Turn on the stereo at 8: 30, play beautiful songs and enliven the scene;
At 3.9 o'clock, guests arrived one after another, and the hostess provided a series of services;
At 4.9: 20, the host was present to introduce the general situation of the club and related matters;
At 5.9: 28, the host announced the start of the ceremony. Under the leadership of the hostess, the guests stepped into the ribbon-cutting scene with beautiful, brisk and warm melody. At this time, drums were beating and lions danced wildly. The host introduced the identities of the officiating guests one by one. A moment later, the speech program of the leading guest was announced:
① xx gives a welcome speech;
2 bank leaders' speeches;
(3) Special guest representatives speak;
At 6.9: 50, after the speech, the ribbon-cutting ceremony began. The hostess provides props and the guests cut the ribbon. At this time, it is the most exciting, wonderful, exciting and spectacular moment in the celebration. Drum music played, lions reveled, colored paper danced and colored balls lifted off. The host gave a warm speech, which pushed the whole celebration to a climax.
7. 10: 00 Celebration ends, and guests visit XX;
8. 1 1: 30 host a banquet to thank the distinguished guests.
Purpose of the activity: to announce the existence of our store to the society and all walks of life in the market, gain wide recognition, expand popularity, improve reputation and establish a good corporate image. For better development in the future.
Second, the theme of the event: feel at home, warm service.
Three. Activity time: 20xx year x month x day
Fourth, pre-publicity:
The opening ceremony focuses on gathering popularity, and the early publicity must be in place to expand popularity as much as possible.
Verb (abbreviation for verb) advertising:
1. Before the opening 15 days, the first round of advertising was mainly newspaper advertisements. The content should be prominent: the opening time, place, service characteristics and discount notice of "xx" fitness club.
2. Ten days before the opening, we will mainly publicize the unique business philosophy and professional service guarantee, and customers will get value-added returns.
3. Arrange a special person to distribute manicure experience cards, vouchers, leaflets and fitting in the bustling area one week before the opening. Put up posters in high-end residential quarters and open preferential measures.
4. Three days before the opening, focus on publicizing the opening ceremony, professional services, cultural concepts, living atmosphere, membership discounts, etc.
5. On the basis of the above advertisements, start the marketing work simultaneously.
6. Preferential incentives and key promotion of service features, invitation to visit key customers, and announcement of recent activities.
7, through nearly two weeks of advertising and effective customer contact, to determine the existence of key customers and the development of potential customers when opening.
Six, site layout:
A. Outdoor: red carpet is laid in front of the door, and two stereos and celebration flowers are placed on the left and right sides of the door. Hang the opening banner at the entrance of the store, set up the guest reception desk at the entrance side, and prepare to sign the roster. Prepare a number of color scissors and trays; A piece of colored silk; Some flowers (for ribbon-cutting guests to wear); Fly some balloons (pink and white).
B activists: leaders of headquarters, heads of branches, professional beauty lecturers, key customers, relatives and friends of finger health club attended the ribbon-cutting ceremony. 1 host, 8 hosts and 2 mainstream newspaper reporters.
C, indoor:
1, two newsstands, persuasive advertising materials. Collect all the advertising samples of newspapers, magazines and TV advertisements for customers to read and watch, and increase the credibility of products.
2. A lecture desk, a microphone, a projector and several chairs are used for nail professional lectures.
3. There are 1-3 display cabinets for product display, and professionals are also assigned to introduce and consult products to customers.
4. Drinking machine.
5. Cold table.
Seven, activity strategy:
1, design a series of newspaper advertisements, and advertise in the newspaper, mainly with a quarter of red (special-shaped advertisements can be used), and cooperate with red to achieve eye-catching effect.
2. In order to enliven the atmosphere, if funds permit, you can also invite live military bands or lion dances to perform and invite the leaders of the headquarters to make it more grand and festive.
3. Professionals of advertising companies take photos of the company's image on the spot, and make commemorative brochures and leaflets.