Volkswagen is a multinational automobile group with production plants in many countries around the world, ranking first among the top ten automobile companies in the world. The company's headquarters moved to Berlin and remained in Wolfsburg.
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The price war triggered by foreign automobile manufacturers has caused great losses to automobile enterprises. German automobile industry finds it difficult to solve these financial problems and needs the support of bank loans.
As a result, Saxony Bank met Rasmussen's loan demand and laid the foundation for the expansion of Rasmussen Group. Since then, in order to safeguard its interests in the automobile industry, Saxony Bank has established an automobile alliance based on four companies, with total assets of14.5 million Deutsche Mark.
The automobile alliance has four brands, Audi, dkw, Hodge and Rover, and their products. But in these very traditional companies, it will take a long time to form a unified team concept and make it work.
References:
Baidu Baike Audi