Online advertising is to put advertisements on the network through the online advertising platform. It is a high-tech advertising operation mode to publish or publish advertisements on the internet by using advertising banners, text links and multimedia on the website, and deliver them to netizens through the network. Compared with the traditional four major media (newspapers, magazines, television and radio) advertisements and popular outdoor advertisements, Internet advertisements have unique advantages and are an important part of implementing modern marketing media strategies.
Internet can change everything in people's lives, such as shopping, entertainment and work, but it just can't "touch" the nerves of TV. On the way to grab the living room and TV screen, both Microsoft and Apple failed. In China, Shanda Chen Tianqiao was defeated and returned home. Now there are "strongmen" trying to connect TV and get through the connection between TV and PC Internet and mobile Internet. Phenomenon-level company Xiaomi Technology launched the high-definition Internet advertising TV box Xiaomi Box, which is the first time Xiaomi founded by Lei Jun has expanded its hardware product line from mobile phones to other fields.
Pay-per-click mode is the earliest charging method for Internet advertisements, which was adopted in the first advertisement of 1994. Because the click volume of advertisements is very easy to be deceived, the charging method of CPC will lead to a large number of false clicks by the media to deceive advertisers. At the same time, because advertisers are more familiar with and easier to accept the propaganda mode of TV advertisements, CPD charging mode appears, which is consistent with the propaganda mode of TV.