1, the anchor deliberately guides consumers to spend. For live e-commerce, the purpose of their live broadcast is to sell goods. Therefore, during the live broadcast, they always perform very hard, hoping to bring more happiness to everyone, and I hope everyone will reward them during this period. When the time is almost up and the number of people is very large, they will sell the goods immediately. And consumers who are silent in it will sometimes spend impulsively before they react.
2, shoddy. Facing this matter directly is actually an open secret, because there are inevitably some unscrupulous businesses in the process of live e-commerce. During this period, it is not excluded that some anchors are also heartless. Because compared with fakes, fakes are definitely easier to make money, and real goods have little profit. It is no exaggeration to say that if you sell real goods, you need a huge amount to make it full, and it takes some time to precipitate. But for fakes, usually after two or three years, you can drive a luxury car to live in a villa.
3. Fan effect. For many online celebrities, their live delivery is nothing more than a fan effect. Because some fans like them and want to support them, not to say how much this item is needed or necessary. With the fan effect, their goal was achieved.
Content summary.
The water of live e-commerce is really deep, and the above three points are only the most common phenomena. There are many doorways in this, which can't be explained clearly in a few words. But in any case, netizens must compare more and think twice before buying live products.