1. 1. Attitude is an individual's overall evaluation and stable reaction tendency to a specific object.
2. Characteristics of attitude: (1) immanence, (2) objectivity and (3) stability.
3. Elements of attitude: cognition C, emotion A, and behavioral tendency B (not behavior, but tendency). Therefore, some people call the three components of attitude ABC model.
4. Attribute of attitude: (1) direction (2) intensity (3) depth (4) moderate.
5. Influencing factors of attitude change:
(1) Influencing factors of the sender (reputation, status, persuasion intention, persuader's attraction)
(2) Influencing factors of communication information (information difference [For the sender with high reputation, when the difference is large, the attitude change caused by it is the two biggest; For communicators with low prestige, the difference is moderate, which leads to a large amount of attitude change], fear [the intensity of fear information is moderate, which can achieve better persuasion effect], information tendency, information provision method)
(3) Influential factors of subjects (characteristics of original attitudes and beliefs, personality, individual psychological tendency).
(4) situation (early warning, distraction, repeated u).
Second, one of the theory of attitude balance, Hyde's balance theory:
1. Hyde proposed a P-O-X triangle model to illustrate his point of view. P- individual, O- others, X- another object.
2. the relationship between p and o is the most important. When the P-O connection is positive, the balance is strong and the imbalance is strong. When the P-O connection is negative, the balance is weak and the imbalance is weak.
3. What is the result of multiplying three relationships? Negative? , is unbalanced; The result is? Positive? , and then balance.
Third, 1. Attitude is an individual's inherent psychological tendency.
2. It is impossible to measure directly at present. Commonly used indirect measurement methods are: scale method, projection method and behavioral response measurement method.
3. Behavior response measurement is the working principle of polygraph.
The above is the knowledge sharing about the 2020 psychological counselor exam. I hope it helps you. You are welcome to pay attention to this platform in time for more examination skills and preparation guides of psychological counselors!