Case problems in management principles! ! ! !

Difficulties: 1, the industry in which it is located has small profit margin, high operational risk, small production scale, single product and business model, and is at the upstream of the industrial chain, with weak ability to resist market risks.

2. Top managers lack strategic management thinking, have not formed a strategic plan for factory development, and are only satisfied with the status quo. The factory has not established a modern enterprise management system, and the director is outspoken and ignores the constructive opinions of subordinates.

3. Missed the best opportunity of adjustment and transformation, and lacked the funds and talents needed to develop new business.

4. The specific promotion strategy is not based on the detailed investigation and analysis of the market, blindly reducing prices, blindly selling on credit, and not paying attention to business risk control.

The main reason for resignation is that the feed factory is not suitable for its own work arrangement, unable to realize its self-worth and unable to give full play to its talents. A senior management team should be established, with management talents like Zhu Xiao as deputy directors, responsible for developing new business and establishing corresponding assessment and incentive mechanisms.

The biggest mistake is that you can't get to know people well and use a general to do routine work.