In study, work and even life, many people have had the experience of writing stories and are familiar with them. Deeds are summary written materials formed by comprehensively sorting out the exemplary deeds of advanced collectives and advanced figures. How do we draft the contract? The following are the advanced stories (5 selected stories) of outstanding marketers that I compiled for you, for reference only, and I hope to help you.
Advanced deeds of excellent salesman 1 xxx, female, 45 years old, Han nationality, high school education, engaged in sales work 10 years, currently a marketing salesman, mainly responsible for urban sales.
Since I took part in the sales work 10, I have insisted on sincere service, earnestly acted as a terminal business representative, always maintained the spirit of tenacity, persistence, tenacity and unyielding according to the working attitude of renewal, took the challenge as an opportunity, earnestly studied my business, humbly learned from my colleagues, loved my job and worked hard for the city sales work, and made my due contribution together with my colleagues in the sales department.
First, pay attention to study and be politically competent.
"Learn more, accumulate more and make more progress" is my motto. In order to ensure the realization of the annual work target of urban sales and standardize the management and service of urban sales, we must persist in studying hard, broaden our knowledge and improve all aspects of terminal business as much as possible in the face of the new situation and new requirements of terminal business. In daily work, set an example, improve the understanding of the importance of service, and pay attention to the cultivation and improvement of service skills everywhere. Don't stick to the rules, learn to analyze and solve terminal business problems with new ideas and methods, and open up a new situation of terminal business.
Second, starting from the overall situation, everything is based on the interests of the company.
"Strengthen terminal management, adjust the variety structure, and improve the brand share. Whoever has mastered the terminal will be the winner of the market. " This sentence has been reflected in my mind. There are 396 terminals in the market, including 189 ready-to-drink terminals and 207 non-ready-to-drink terminals. There are 26 1 promotion terminals this year. According to the distribution of the city, I locked the original special session, standardized the management of the terminal and established a relatively complete terminal network. For example, when selling our company's products, I took the initiative to visit the merchants in person, communicate with them more, display the products well, and put my products in the most eye-catching place as much as possible, which increased our sales by 20%.
In April this year, in order to give the competing products to the terminal for free and unlimited sales, I asked the merchants to continue the gift-giving activities as long as they entered the product. But in the process of sales, I found that nearly 62 companies have mixed sales. In view of this situation, I immediately reported to the company leaders and made a comprehensive clean-up. After finding the end customers, I talked calmly and slowly about the benefits and future development of our cooperation. Finally, I expounded my point of view. For the first time, they always say, "I don't want anything that doesn't cost you money." But I am not discouraged. I insist on updating, updating and updating. After many troubles, I finally returned to the terminal. Negotiate with the boss for the newly opened terminal before the opponent, until an agreement is reached, a special sales agreement is signed, and the competing products are rejected. For example, Lao Huangliang and Qin Ma Hotpot in this year's 16 business club.
As far as brand structure is concerned, Guo Bin is the leading brand in our urban area. Due to our reasonable pricing, wide product distribution and high consumer awareness, 909 kiloliters of wine above Guo Bin this year increased by 208 kiloliters compared with 6,065,438+0 kiloliters in the same period last year. Through our efforts, all the beer in entertainment places was replaced by small beer, which greatly increased our sales income of thousands of liters of wine.
Third, love your job and be willing to contribute.
When I was in charge of urban sales and services, I actively used my brains to find ways. On the one hand, I carefully studied the market terminal business trends and consumer demand trends, and introduced the company's products to terminal manufacturers in time according to the characteristics of different seasons and different regions to meet the consumer demand of different levels and different consumers. On the other hand, actively capture the information of commodity sales and prices in the market and feed it back to the sales department to provide a basis for its adjustment of business decisions. In my usual work, I often put myself in other's shoes, think more, ask more questions, talk more, remember more, exercise my resilience in dealing with people, constantly sum up experience and constantly improve my sales skills.
Faced with these, I always think that I have only done some concrete work under the care and training of the leaders, which is just a drop in the ocean. Won the honor, that can only represent the past. I should focus on today and tomorrow, cherish honor, start from the beginning, and strive to start from today. In an ordinary post, I do my duty and work wholeheartedly to make new and greater contributions to urban sales. Sales is my first big family after I started my career, and it is also my lifelong ideal for it in the future.
Advanced deeds of excellent salesmen 2 Comrade Teng Zhihong is one of the founders of China Dida Insurance Company. He participated in every step of the company's preparatory work and witnessed the growth of China Dida Insurance Wuyuan Branch. Comrade Teng Zhihong always takes the company's tenet of "honesty first, serving the society" as the highest criterion, and guides the work with the spirit of "easy before difficult". Starting from an ordinary salesman, he is conscientious, down-to-earth and diligent, earnestly practicing the requirements of "laying a solid foundation, strengthening management and striving for progress steadily" put forward by the working meeting of the head office, and devoted himself wholeheartedly to the work of Wuyuan local protection. No matter in the position of director of the comprehensive department, business manager or branch manager, she always insists on dedication and selfless dedication. She is always strict with herself, learning with an open mind, being brave in innovation and being the first. Under her leadership, Wuyuan Branch has achieved good economic and social benefits, won the admiration of peers in the county and the praise of new and old customers, and established a good image of the earth people in Wuyuan insurance market. In March of 20XX, Teng Zhihong was elected as a member of Wuyuan CPPCC, and in September of 20XX, Teng Zhihong won the 4th Youth May 4th Medal of China Insurance Regulatory Commission.
First, golden phoenix flew out of the mountain.
Wuyuan County is located in a remote mountainous area with a population of only 340,000. Without large-scale industrial enterprises, its fiscal revenue exceeded 200 million yuan in just 20XX years. People's awareness of participating in commercial insurance is weak. It should be said that this county is relatively poor in insurance resources. But Teng Zhihong is convinced that the stage is as big as the heart. As long as you plant the seeds of hope on this red land under your feet, persevere and work hard, you will surely reap the joy of success! She led the team to visit thousands of customers and sign more than 8,000 insurance policies with dedication, honest and trustworthy professional ethics and down-to-earth service. Sweat pours out the sweetness of fruit, and wind and rain baptizes the brilliance of rainbow. A few years ago, China Dida Insurance Wuyuan Business Department, which was established only three years ago, was upgraded to a branch company, achieving annual premium income of 1, 0 1.8 million yuan, with a market share of over 40%, becoming the first county-level company in Shangrao with premium income exceeding 1.8 million yuan. Teng Zhihong has thus become a dazzling new star in Jiangxi insurance industry, which has aroused widespread concern and praised her as a golden phoenix flying out of the mountain nest.
Second, honesty wins customers.
Comrade Teng Zhihong believes that being a man is the foundation of doing things. Only by being a good person can we not go astray and win good interpersonal support. Dealing with the relationship between doing things and being a man, and doing things honestly and honestly are the basis for people to achieve a successful life and for enterprises to achieve progress and success. Teng Zhihong strongly advocates the construction of integrity culture in the company, instills the business philosophy of "integrity first, steady operation, value first and serving the society" into every employee, and relies on integrity service to retain and develop customers. She has formulated the service commitments of various departments and posts and the etiquette norms for employees' civilized service, requiring employees to pay attention to customer experience, think about customers' thoughts, help customers' needs, and sincerely help customers solve practical problems, such as giving insurance policies to customers at home, implementing 100% return visit for claims service, and providing help for customers to handle annual inspection.
In the process of claim settlement, she asked the claim settlement personnel to strictly abide by the claim settlement system, and were not allowed to accept customers' requests for food, food, cards or customers' requirements. Since the opening of the business, she and the adjuster have never been invited to dinner for claims. In order to effectively prevent the occurrence of traffic accident escape cases and actively do a good job in auto insurance claims for traffic accidents, Comrade Teng Zhihong took the initiative to contact Wuyuan County Traffic Police Brigade to set up awards to reward enthusiastic customers and people who provided clues to solve traffic accidents or reported traffic accident escape cases. When the company's claims service is short of manpower, she will go to the scene of the accident regardless of the wind and rain, carefully investigate and determine the damage, and strictly settle claims, which not only safeguards the company's interests, but also fully protects the legitimate rights and interests of customers. It is precisely because she abides by fair and just professional ethics that Dida Wuyuan Branch has established a good image in Wuyuan insurance market and won the praise and recognition of its customers. Customers who come to the branch for insurance are in an endless stream.
Third, innovative management promotes development.
(A) to develop reasonable management methods to enhance the sense of belonging of sales staff.
"Strengthening management consciousness" is Teng Zhihong's mantra. She often says that management brings benefits, cohesion and combat effectiveness. She regards management as an input, which runs through every detail of her work. According to the characteristics of salespeople and the local environment, the company revised the Measures for the Administration of Salespeople for four times. Through the establishment of "professional bonus", sales expert training, group leader allowance, the introduction of staff increase mechanism and regular campaign activities, this not only retains talents, stimulates the fighting spirit of sales teams, but also enhances the sense of belonging of sales staff to the company and promotes the situation of mutual pursuit among employees.
(two) adhere to the sales morning meeting system, feedback sales dynamics.
Adhere to the morning meeting system. Rain or shine, Wuyuan Branch never stops holding weekly sales morning meetings. Moreover, a perfect attendance system for sales staff has been established. There are rules to follow, and rewards and punishments are clear: those who are late, ask for leave, and are absent from work will be punished, and programs of talking, laughing, teasing and singing will be performed at the morning meeting next week. If you attend every morning meeting on time and give rewards at the end of the month, it will further promote the salespeople to consciously abide by the attendance system, enliven the atmosphere of the morning meeting, exercise the salespeople's eloquence, and make the salespeople grow into "dare to speak" and "I am the best" employees in a healthy, lively and United atmosphere.
Sales is one of the most important tasks of an enterprise. Only by doing a good job in sales can enterprises open up markets, sell products, ensure normal production and obtain good economic benefits. I am the vice minister of enterprise sales, responsible for the sales of explosives in Yunnan Province. How to be an excellent vice minister of sales, live up to the trust and high hopes of enterprises, do a good job in explosive sales in an all-round way, complete various tasks of explosive sales, and create good economic benefits for enterprises, I think it is necessary to do the following four things:
First, study hard and improve sales skills.
As a vice-minister of sales, you must have a solid foundation in sales, so as to lead the salesman to do a good job in explosive sales, complete the sales tasks assigned by the enterprise, and create good economic benefits. To this end, since I became the deputy director of the sales department in 2006, I have always regarded learning business knowledge and improving work skills as the top priority, earnestly grasping it and achieving practical results. First, master the knowledge of explosives. Through my careful study and open-minded consultation with leaders and colleagues, I have basically mastered the knowledge of explosives, understood the performance and usage of various explosives, and laid a solid foundation for my own explosive sales. The second is to master the policies and regulations of explosive products sales in enterprises. I have carefully studied the policies and regulations on explosive sales of enterprises, including the signing of contracts, the delivery of products, the payment for goods and so on. In explosive sales, I can correctly answer customers' questions and inquiries according to the requirements of enterprises and do a good job in explosive sales. The third is to master the safety knowledge of explosive sales. Explosives are dangerous and explosive, and the state has strict safety management regulations. I seriously study the knowledge of explosive sales safety, understand the relevant national legal knowledge and policy provisions, and ensure that I can do a good job in explosive sales in accordance with the relevant regulations of enterprises and the state, and no safety accidents will occur. The fourth is to master negotiation skills. Sales can not be separated from negotiation, and good negotiation skills can get customer satisfaction and promote business success. I have carefully studied the sales etiquette, negotiation skills, product pricing and the problems that need to be paid attention to in the sales work, which has obviously improved my sales skills and promoted the development of explosive sales.
Second, improve the service level and promote the development of explosive sales business.
The main sales customers of our enterprise's civil explosive products are prefectural civil explosive companies and some direct supply customers. I want to straighten my position, do my job well, straighten out the sales channels, strengthen communication and contact with these customers, consolidate and develop business cooperation, and promote the development of explosive sales business. First, do a good job in self-construction. As the vice minister of the sales department, I will study hard and practice hard, strictly demand myself by the cadre standard of "strong politics, good business and good management" in the new period, put the position of the vice minister in order, cooperate with the work of the minister, and do my work in place without being offside. It is necessary to straighten out sales channels, establish sales networks, strive to stabilize old customers, actively develop new customers, and promote explosive sales growth. The second is to improve the service level. Through serious, hard and diligent work, we can effectively improve the service level and ability of ourselves and the whole sales team, enhance the service image, reflect the service value, achieve the goal of "good service, good quality and customer satisfaction", and become the explosion production enterprise with the highest customer satisfaction and the first choice of customers. So as to promote the stable and rapid development of explosive sales business and create good economic benefits for enterprises. The third is to treat guests with integrity. It is necessary to establish the spirit of seeking truth from facts, seeking truth from facts and being pragmatic, perform contracts in good faith, treat customers honestly, provide intimate services to customers and improve their attractiveness; Adhere to people-oriented, customer-oriented, all for customers, sincerely treat customers as friends, serve with heart, and solve problems for customers; Always adhere to the customer-centered, adhere to the customer's interests as the first consideration, achieve sincere service, unlimited care, provide quality services to customers, and promote the development of explosive sales.
Third, strengthen team building and improve the quality of sales staff.
Team building is the foundation of doing a good job in explosive sales. Only by comprehensively improving the quality of sales staff can we complete the explosive sales task assigned by enterprises. As the vice minister of sales, I must do three things well:
First, firmly establish the "people-oriented" management concept, listen carefully to the opinions and suggestions of the sales staff, share the same fate with the sales staff, build a strong team, rely on the wisdom and strength of the team, work together with Qi Xin and Qi Xin to speed up the development of various sales work, complete sales tasks and achieve excellent sales results. The second is to do a good job in team building. It is necessary to strengthen the study of salesmen, learn business knowledge, learn sales work experience and learn tenacious and excellent work style. Through learning, we can improve the professional quality of sales staff in an all-round way, master the basic knowledge of explosive performance and application scope, improve sales skills and skills, and improve service quality. Further improve the sales rules and regulations, strengthen management, grasp the work discipline, and create a serious, serious and responsible working environment for increasing and expanding the sales of explosives. The third is to comprehensively expand business. All sales staff are required to further improve their overall awareness, service awareness and innovation awareness in their work, work hard and forge ahead, constantly create a new situation in explosive sales, contact more customers, find more customers, establish good mutually beneficial cooperative relations with customers, make new breakthroughs in explosive sales business, and strive to create good work performance.
Fourth, strengthen safety management to ensure that sales safety accidents do not occur.
Explosives are dangerous and explosive. Strengthening safety management to ensure that sales safety accidents do not occur is an important job responsibility of me as the deputy director of the sales department. I need to do three things well: First, study hard and improve my understanding of the importance of safety management. I want to organize sales staff to seriously study the laws and regulations such as People's Republic of China (PRC) Law on Work Safety, People's Republic of China (PRC) Fire Protection Law, the State Council Notice on Further Strengthening the Work of Work Safety in Enterprises and the spirit of the series of documents on work safety in this enterprise, so as to improve their understanding of the importance of safety management and keep vigilant at all times. Establish the idea of "safety first", resolutely put an end to safety accidents, and ensure that the second is to formulate systems and strengthen safety management. Safety management is related to the harmony and stability of enterprises. I want to take safety management as the first important thing in my work, put it on the agenda, and arrange, implement, check and assess it together with other work. It is necessary to formulate a safety management system, strengthen its implementation, and ensure that the safety management of explosive sales is rule-based, evidence-based and effective. The third is to ensure driving safety. In the process of explosive transportation, it is necessary to strengthen the safety inspection of the transport vehicles, and require all vehicles to be inspected before leaving the vehicle to ensure the good performance of the transport vehicles. At the same time, each vehicle is equipped with necessary emergency materials to ensure that it can be used for first aid in time when a safety accident occurs, and to maintain the safety of explosives and personnel on board.
There are many tasks to be an excellent deputy sales minister, but if you can do the above four things, you will basically be an excellent deputy sales minister. I will keep these four points in mind, implement them in every day and every job, do a good job and make my due efforts and contributions to the development of the enterprise.
Advanced Deeds of Excellent Salesman 4 In the process of selling the company's business, this comrade attaches great importance to all-round sales of enterprises, increases the promotion and sales of remittance through train, bank card and electronic banking business, and deepens the brand cultivation of new products such as cash management, personal finance and corporate finance. In view of the golden age of recruiting new employees, we use our bank to handle the preferential policies for new employees in online banking sales enterprises. Most of them have handled our credit cards and debit cards, opened online banking and sold more than 30 high-quality credit cards. Seize the favorable opportunity that the down payment of personal housing loans has not changed, and actively sell personal housing loans of more than 600,000 yuan. Gong Hu has opened five new accounts, all of which are online banking, actively selling personal finance and gold accumulation to middle-level enterprises, and achieved good results. The completion rate of various indicators is high, which has made positive contributions to the business indicators of the sub-branch.
Be good at learning, be brave in innovation, be good at unity and cooperation, and actively improve their political literacy and comprehensive quality. During the peak sales season, this comrade, as the main force and backbone of the branch's international business, earnestly studied and understood the work guidelines of the superior bank and the branch, actively cooperated with the main leaders of the department to develop business, and made the indicators of the branch's international business develop rapidly, ranking among the best in the city's system, earnestly studied every business management method and product learning document issued by the head office, and constantly tapped the inherent potential of customers and new financing varieties and needs of customers.
At the same time, this comrade pays great attention to strengthening his political theory study. In practical work, I have a strong sense of professionalism and responsibility, love the collective, unite and cooperate, be willing to contribute, and be selfless. His backbone plays a leading role in all work and has established a good position among employees. ...
Advanced deeds of excellent marketers 5. Open the advertising agreement in the file box and look at the piles of advertising leaflets on the display shelf. It's hard to believe that all these achievements came from the same person. She is xXX from the letter branch of XX post office. In recent years, her sales performance has increased year by year, and this year it has achieved a leap. By the end of 20XX 10, she had signed up 960,000 yuan for advertising business, 67,000 yuan for greeting card business and 290,000 yuan for outdoor advertising, and the accumulated business income was1316,000 yuan. Xx achieved this achievement by her sincere, patient and careful "three-hearted" sales.
Two years ago, xx left Huizhou Culture Advertising Company and became a full-time salesperson in the letter branch of xx Post Office. The change of work unit has not changed her enthusiasm for sales. Through sincere, patient and careful "three-hearted" sales, she tasted more and more joy. Sincerity, patience and carefulness have won her recognition and praise from more and more users, and made her love this cause more and more.
Sincerely develop customers
Sales work often needs to learn to put yourself in the shoes. Xx has truly achieved "all for customers, all for customers, all for customers" with its own practical actions. Every time she finds a new customer, she always analyzes it from the customer's point of view according to the customer's industry characteristics, business needs and activity purposes. After making full preparations, she went to talk with customers and looked for similarities in cooperation between the two sides, not only for selling and making money, but also for making friends with users and achieving win-win and win-win through cooperation. No matter what kind of customers, she treats them equally, no matter how much or how little their business volume is, no matter how far or near, no matter what educational level or industry, she treats them equally and warmly. If the customer encounters any problems, she can help solve them. She will sincerely help the customer and impress the customer with true feelings. Once, a new customer needed to buy household appliances. After xx knew it, he immediately contacted another old customer who operated electrical appliances, helping new customers to buy their favorite products quickly, which greatly deepened their feelings with customers.
Carry out business patiently
Working in a sales position for a long time is more than patience and perseverance. Xx relies on perseverance to cultivate and expand its customer base, including some high-end customers. At first, Bank of Shang Hui xx Sub-branch thought that postal advertising was not effective and did not want to do postal business, but she did not give up and thought that "patience" was the magic weapon to treat such customers. When dealing with the unit, as long as she can help each other, she will try her best to do it, and gradually the hearts of both sides will be close. Soon, when xx seized the opportunity to prepare relevant materials and introduce postal products to them again, the person in charge was moved by her sincerity and signed an outdoor advertising agreement worth 6.5438+0.3 million yuan. In the sales of greeting cards at the end of the year, the two sides cooperated again, quickly reached a production agreement, customized 55,000 yuan postal greeting cards, and established a long-term cooperative relationship.
Be careful to expand the market
While treating customers sincerely and patiently, xx knows the importance of being careful. Once, when she asked a company about the advertising effect, the relevant person in charge inadvertently said, "Today is my son's birthday." Xx immediately ordered a birthday cake and flowers for him in his own name. "Courtesy is light and affection is heavy", and her care has left a good impression on the customers, and the business negotiations between the two sides are also very smooth. In the subsequent cooperation, this customer also introduced her to many important customers. Traditional festivals such as New Year's Day and Spring Festival are the days of family reunion and friends greeting, but it is the busiest time for xx. Visiting customers is a habit formed in her years of sales work, supplemented by small gifts such as calendars, couplets and convenient bags, so as to close communication with users. In addition, xx also attaches great importance to the usual study and accumulation. She is always learning sales, learning sales. Through the study of sales knowledge, she successfully developed new advertising forms such as postal advertisements and various advertising methods such as community delivery, which were well received by customers.
Opportunities always favor those who are prepared, and only by continuous learning can we keep innovating. With persistent pursuit and dedication, xx has created extraordinary achievements in ordinary posts at the grass-roots level with practical actions, showing the vitality and brand-new features of postal women in the new era.
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