As one of the largest and most famous hotels in the world, how did Hilton endure for a long time in the past century? In this issue, we will share with you the story of how Hilton changed from a second-hand hotel in the middle of nowhere to the king of global wine hotels.
Today, Hilton Group has been established for one hundred years. A hundred years of wind and rain, a hundred years of vicissitudes of life, the original small hotel is now a world giant, with 5,000 hotels, covering more than 90 countries and regions around the world, including Hilton Hotel, waldorf, Conrad Hotel, Hilton Hotel in Peng Huan and other brands 10. It has been the "best hotel chain in the world" for many years in a row, and it is also the first choice for international business people to stay.
1887 Christmas, Mary Hilton gave birth to Condra Hilton in an adobe house full of groceries in San Antonio, a desolate town in New Mexico. However, Santa Claus did not bring special good luck to this family. My father is still working frantically to support my family, and my mother is responsible for the heavy housework and the growth of eight children. White hair climbed on her forehead prematurely. So, Condra Hilton, together with other sisters, helped the family stand in front of the counter during the holiday, pushing the goods along the street.
With the efforts of the whole family, the business of the shop is booming, and my father also bought a small coal mine. 1904, Hilton, who was only 17 years old, started to do business independently with the support of her parents, and her family life gradually became rich.
However, the good times did not last long. 1907, the sudden economic panic swept away the Hilton family's property, leaving only a hardware store full of goods at home. In order to get out of trouble, Hilton's father called the whole family together to tell everyone about the grim situation and ask for advice. Hilton, 19 years old, proposed to vacate some family rooms as guest rooms and open a family hotel.
This proposal was accepted and put into practice very successfully. This is Hilton's first contact with the hotel, and this experience also provides a good exercise opportunity for him to run the hotel in the future. But running a hotel is not his ideal. His first great dream is to open a bank and be a handsome banker.
19 19 was popular with "gold rush". Hilton came to Sisco, Texas alone with his dream of becoming a banker, but when he came all the way to Sisco, he walked into a bank and asked, and was told that it was for sale, asking for $75,000.
Hilton was ecstatic. He immediately sent a telegram to the seller, willing to buy the bank at the asking price. However, the seller reneged and raised the price to $80,000, and no counter-offer was allowed. Hilton flew into a rage and immediately decided to give up the dream of a banker. Later, he recalled, "That phone call changed my life."
Hilton in despair sat in a crowded Mobili hotel, thinking about what to do next. Wit, he did not focus on "gold rush", but on the gold digger's hotel on the gold rush road.
At that time, the owner of Mobili Hotel wanted to join the oil field industry, so Hilton quickly bought Mobili and owned her first hotel. This is his second time in the hotel industry. If the hotel is the top priority of Hilton's diversified business, then the acquisition of Mobili Hotel is the most critical decision in his life. After the transaction was completed, he sent a telegram to his mother: "A new world has been discovered, where the water is wide and the harbor is deep, and the first ship has set sail in Sisco."
From then on, Hilton's life was like an opening, and her business became more and more prosperous. When he could earn $654.38 million a year, he began to fantasize about owning a hotel named after himself. Soon, 1924, 37-year-old Hilton witnessed the construction of the first Hilton Hotel-Hilton Dallas.
Subsequently, the Hilton brand gradually moved from Texas to the whole country. At the same time of rapid expansion and acquisition, the visionary Hilton opened a hotel for the first time in a row, which profoundly changed the hotel industry. 1934 In the spring, Hilton bought the Roosevelt Hotel named after President Teddy Roosevelt, and he also created a number of "firsts" in this hotel, which completely changed the hotel management in the future. For example, the first hotel to set up a bathroom in each room; The first hotel to install air conditioning; The first hotel to install TV sets in every room; The first hotel with a storefront instead of a lounge. ...
It can be said that the services that our hotel industry enjoys now all come from Hilton's continuous innovation in Roosevelt Hotel and later. In the history of Condra's acquisition, if the pioneering Roosevelt Hotel is a pearl in Hilton's hands, then waldorf in new york is the most dazzling pearl among his "harem beauties".
Specifically, the success of Hilton Hotel benefits from its comprehensive and innovative management mode, which is reflected in the following aspects:
1. Subdivide the target market and provide diversified products: use brand extension to divide a chain group into hotels with different quality and grades; Take a variety of ways to approach customers in products, so as to maximize the convenience of the target market.
2. High-standard service quality monitoring: Hilton emphasizes that all services provided by Hilton's hotels should be more efficient, and all services provided by hotels should be fast and accurate.
3. Strictly control Chen Ben fees: Hilton Hotels Corporation implements a strict chain operation evaluation plan to eliminate hotels that do not meet the operating standards of Hilton Hotels, so as to ensure that the Hilton brand always remains at a high level. But hotel fees must be strictly controlled.
4. People-oriented employee management strategy: the company has its own training institutions to train senior managers. The company has a huge talent pool, which contains the performance of each of them over the years, my education, qualifications, records of their work evaluation, and whether they are willing to change jobs. This is Hilton's most valuable asset and the foundation of its development.
5. Actively and comprehensively carry out marketing activities: Hilton Hotels Group's first-class market performance is closely related to its first-class marketing. First of all, Hilton attaches great importance to market research to prepare for grasping market demand; Secondly, various forms of efficient promotion activities have greatly improved the visibility and influence of Hilton brand.
From different angles, people can draw various reasons for the success of Hilton's founder, such as franchise mode, smiling service, continuous acquisition and capital operation, digital age, super marketing means, multi-brand market segmentation, product creative innovation, globalization, corporate culture, employee training, accurate location and so on. However, behind all these reasons for success, there is also the most fundamental reason for the success of enterprises-human capital. Among all the human capital of enterprises, the human capital of "entrepreneurs" is particularly important, and the content of human capital includes at least three things: brain power, physical strength and conduct. Obviously, Condra Hilton has superior characteristics and value in the human capital of "personality".
Condra Hilton's famous motto is diligence, confidence and smile. He believes that the hotel industry often has to provide long-term services, which can't be done according to the needs of customers, so diligence is very important. Hotel service personnel should always greet guests with a smile and confidence. The hotel service industry pays attention to details, because many things are similar to customers. Therefore, Hilton Hotel is also working hard on this little difference, doing better than others and doing differently from others, in order to achieve such good market benefits and rapid development momentum.