Sports industry is known as the sunrise industry in 2 1 century. It is a new industry developed with the rise of mass sports and professional sports in the world in the 1960s.
The United States is the most developed country in the world in sports industry, which is divided into 19 fields:
1. Recreational and participatory sports: Recreational sports refer to sports and recreational activities such as hunting and fishing; Participatory sports refers to various sports clubs (including fitness clubs and slimming sports centers);
2. Sporting goods industry: The United States has the largest sporting goods market in the world, with more than 1400 sporting goods manufacturers and more than 40,000 sporting goods stores;
3. Sports advertising industry;
4. Sports lottery industry;
5. Ticket income of sports competitions;
6. Rental of sports venues and sales of sports souvenirs;
7, TV rights fee income;
8. Sports sponsorship fee income;
9. Golf course and ski resort construction industry;
10, sports insurance industry;
1 1, sports newspaper income;
12, income from franchise real estate license;
13, sports industry in subsidy income;
14, sports card and sports star card income;
15, sports books;
16, construction of stadiums and sports facilities;
17, US Olympic Committee budget revenue;
18, income of junior sports teams;
19, hall of fame income, sports culture exhibition.
In addition, with the continuous development of sports tangible assets and intangible assets, the current sports industry also includes industries dominated by intangible assets that sell the right to make logo products, sports donation stamps, sports medals, commemorative coins, magnetic cards, sports tourism, sports information consultation, sports patents (sports games), sports rehabilitation, sports medicine, sports nutrition and health products, sports drinks, sports banks, international sports service companies and sports. To sum up, sports industry can be divided into three categories: sports material products industry, sports labor products industry and sports information industry.
According to China's national conditions and the actual situation of sports industry development, Chinese scholars divide sports industry into sports main industry (sports labor products formed by developing sports itself), sports-related industries (sports departments use their own advantages to develop industries combined with economy, culture, art, tourism, science and technology, and health, mainly providing sports spirit and material products for the market) and sports school-run enterprises (enterprises run by the Sports Commission system, all profits of which are returned to sports undertakings and serve the development of sports undertakings).