What is information construction?

Informatization construction refers to the means and process that brands use modern information technology to support brand management. With the development and application of computer technology, network technology and communication technology, enterprise informatization has become an important guarantee for brands to achieve sustainable development and improve market competitiveness.

Brand 2.0 theory points out that information construction is the supporting network of the crown part of the brand matrix, and a huge brand identification system must correspond to a strong information construction system.

According to this principle, we can explain a phenomenon: why some brands have designed a good brand identification system, which at first glance looks like a brand with great competitiveness and development prospects, but it can't last long and immediately has a negative brand effect.

Extended data:

Matters needing attention

Brand informatization construction must be analyzed in detail and implemented systematically. Brand informatization construction must be implemented according to the local conditions of the brand, and it should not aim too high. In China, the failure cases of informatization construction are very common, especially in the fields of CRM and ERP. For brands, the wrong information construction decision may bring greater risks than the failure to carry out effective information construction.

Baidu encyclopedia-information construction