The corporate culture system of a happy life includes four levels, namely, spiritual culture, institutional culture, behavioral culture and material culture (as shown on the right). The core concepts of happy life corporate culture include corporate values, corporate mission, corporate spirit, corporate vision and corporate training.
Corporate values: people-oriented, honest and standardized, * * * creating value and serving the society.
Corporate Mission: Take the overall situation into consideration, pay attention to people's livelihood, serve the public and promote development.
Corporate vision: World-class management, high-quality and efficient customer service, world-renowned corporate brand.
Enterprise spirit: Sincerity and faith, passing happiness.
Enterprise motto: ideal, brand, honest management and steady development. Business philosophy of a happy life: honesty, steadiness, professionalism and innovation.
The talent view of a happy life: talent is the foundation of the industry.
The internal control management concept of happy life: sound, reasonable, effective and advanced.
The marketing concept of a happy life: market-oriented, customer-centered, innovation as a means and efficiency as the goal.
The investment concept of a happy life: standardization, steadiness, professionalism and value.
The overall shape of the symbol of happy life is abstracted from the traditional auspicious pattern "Wanfu" in China, which represents the beautiful image of longevity and well-being and the beautiful wish of human life, and has a strong visual impact. The overall shape of the logo is abstracted from the traditional auspicious pattern "Wanfu" in China, which represents the good image of longevity and well-being and the good wishes of human life, and has a strong visual impact. The logo structure adopts the combination of the initials "X" and "F" of "Happiness", which is skillfully integrated into the company name and deeply rooted in the hearts of the people; The combination of lines, like closely connected arms, not only symbolizes the cohesion of all employees in the company, but also conveys the harmonious relationship between a happy life and the development of the country, society, customers, shareholders and mutual benefit. At the same time, it also forms a deformed combination of upper and lower figures, which embodies the business philosophy of "people-oriented" of enterprises, thus highlighting the significance of life insurance.
The color of the emblem is red, representing "enthusiasm, progress, vitality and development", while blue represents "hope, wisdom, rationality and profundity". The contrast is vivid and vivid, which shows that "a happy life will bring people the warmest and most reassuring happiness guarantee with her financial wisdom, strong strength and brand promise".