2. Establishing interpersonal network Many twists and turns in doing business are nothing more than contact with others. Smart businessmen know that what matters is not what you know, but who you know. Everyone should exchange business cards at every good party, and occasional meetings can sometimes lead to big deals ―― every businessman can say several such things. Then, if you send your business card to thousands or even millions of potential customers and partners and say that this is what I do, you can contact me through it if you need my service, and you can imagine what effect it will have. You can easily do this 24 hours a day online.
3. What is the basic business information that makes business information at your fingertips? Think about the yellow pages ads. What time do you open? What do you do? How to contact you? What kind of payment do you accept? Where are you? You can convey this information through the yellow pages. What's the special today? What's the interest rate today? What are the sales information of the open-air parking lot next week? Wouldn't your business be better if you could let your customers know every reason why they should do business with you? On the Internet, you can do all this.
Providing services to customers and making business information available at any time is one of the most important ways to provide services to customers. After adopting WWW technology, you will find more ways to provide services to customers. Imagine if your employees can find the classical jazz tapes that customers need without using the phone, wouldn't it be better to do business like this? Have you ever thought about letting your customers know the size and color of the jacket in your store? All these can be realized conveniently and quickly on the WWW.
5. Raise public interest. You can't let Newsweek report the opening of your small shop. But if your website is novel and interesting, you can ask them to write your website. To say the least, even if Newsweek reported the opening of your store. Readers who are far away from home will not benefit you unless they come to your town soon. With network information, no matter who he is, no matter where he is, as long as he knows you through the network, he will become a potential visitor to your website and further develop into a potential customer.
6. Management without borders and regional boundaries. There is no distance between international networks. As long as you have a computer, you can roam in electronic space at any time. As soon as the goods are launched, it is possible to become an international brand without spending expensive international marketing expenses, and sell their goods and services all over the world at the lowest cost. This way can make small enterprises bigger and local companies become global companies, which is especially attractive to small and medium-sized enterprises with less domestic capital and less marketing budget.
7, selling things Many people think that this should be the top priority on the World Wide Web, but we put it in the seventh place. This is to show that you should do all the above things, or even more things mentioned in this article, before considering selling things on the Internet and the World Wide Web. Why? The answer is complicated. But there is a most appropriate example: do you think the telephone is the best "occasion" to sell things? Maybe not! As you may know, the telephone is just a tool to communicate with customers and help you sell things. In fact, we should also look at WWW in this way. Of course, these two technologies are different. But one thing is the same, that is, people want to know you, see what you do and what you can do for them before they decide to become your customers. You can do these things economically and conveniently online. Then, I expect you to turn them into customers.
8. Provide images, sounds and movie files. If your decoration is great, others will really like it when they see it. If your album is excellent but can't be broadcast, so that no one knows its beauty; What can you do if your picture is worth decorating with a thousand words, but there is no room to put it in? On the World Wide Web, you can add sounds, images and short play files to your company information to serve your potential customers. This kind of thing can't be done by any manual or something like that.
9. Users who can access the highly populated market WWW may be the largest population group in the market. These people usually have a college education or are receiving a college education, and they are making big money or are about to make big money. In this internet circle, Wired magazine is a natural choice, and it is no problem to get advertisements from Lexus or high-end businesses. This circle can also be counted as an online business enterprise. In the next few years, the population here will be quite dense.
10, Answering Frequently Asked Questions In your organization, anyone who answers telephone questions will tell you that their time is mainly spent answering the same questions over and over again. These questions are what customers or potential customers want to know before doing business with you. Put them on the WWW page, and you will clear an obstacle for people to do business with you, thus winning some free time for the tortured operators.
1 1. Keep in touch with the sales staff. Your field sales staff will need some instant information to help them sell. If you know this information, you can put it on the WWW in a completely confidential way. In this way, the cost of making a short local call will enable your employees to get the most specific information, without spending long-distance telephone charges or trapping employees in the office.
12. explore the international market. It may be unrealistic for you to straighten out the mail, telephone and management systems of all potential international markets. But with a web page, you can start a dialogue with the international market, just as simple as communicating with the company across the street. This is a pragmatic job, so before you go online, you should think about how you will handle future international business. Because no matter whether you make a plan or not, the information you publish online will definitely bring you international business opportunities. Another advantage of surfing the internet is that if you have foreign branches, they can access the information of the headquarters only by paying the local telephone bill.
13. Create a 24-hour service. You may have encountered this situation, and you have to call someone on the other side of the ocean, but it is either too early or too late. This is because our working hours are inconsistent. Business is global, but your working hours are not. It is more troublesome to contact Asia or Europe in the United States. But web pages can serve customers and partners 24 hours a day, 7 days a week, without interruption. It can sort information to meet different needs; It can also collect important information and keep your competitive advantage.
14. Change the information quickly. Sometimes the information has changed before it is released, and then you have a pile of expensive and useless paper in your hand. Electronic publishing can be changed according to people's needs. These jobs don't use paper, ink or bills handed over to you by publishers. You can even paste the web page into a database, which can check the output information, so that you can modify the information as many times as you need in a year. Printed matter does not have this flexibility.
15. Collect customer feedback. You can issue brochures, catalogues and brochures. But it's useless, there's nothing to sell, no feedback calls, and no market-oriented role. What's wrong? Is it the wrong color, the wrong price, or poor marketing? According to the marketing book, if you keep experimenting, you will eventually find the crux. This is a good idea for a rich man, but for the average person, you should consider the cost of doing these things, and you may have neither time nor money to get the test results. With a web page, you can ask people for feedback and get feedback immediately without extra cost. You can set up an instant email feedback column in the webpage, so that when your question is unfamiliar to customers, you can get the answer. When you put it in the business investigation email, there will be no cost and response.
16. Market positioning of new services and new products Considering the above reasons, we can understand the price of launching a new product. This is endless advertising, public relations and spending. Once you get online and know what you want from people who browse your web page, you can achieve the lowest marketing cost. They will let you know what they think of your products in a faster, simpler and more economical way than any marketing means. This is indeed an unusual thing.
17, the fifth reason for obtaining the media effect mentioned that every business needs media publicity, but how do you combine your business with the media, such as news hotline, publishing house or public planning group? Today, the media is the most online industry, because their main product is information, and they can put information online faster, simpler and more economically. Network news is becoming more and more popular because the digital environment of more and more news organizations is conducive to its development. Digital images can be easily put on the internet, and digital texts can be edited and published within a more urgent time limit. All these can be realized on the web page.
18, enter the market of education and young people. If your market is in the field of education, you can think that most (American) universities have provided Internet access for their students. In the next few years, most K- 12 will be on the Internet. Books, sports shoes, school supplies, youth fashion products and any products trying to enter this market need to be online. For commercial online services, its elderly customers are not worth mentioning, but the online market composed of people under the age of 25 will grow in proportion.
19, enter the special session. Do you sell fish tanks, art replicas or flight training courses? You may think that the Internet is not a good place to sell things. But the Internet is not just a computer major. With the continuous growth of WWW users, even those industries with narrow user positioning range can find a large number of users online. There are many quite good search methods on the Internet, and people who are interested in your products will find you or your competitors.
20. Serving the local market We have discussed the global service role of web pages. So what will happen near you? If you are in San Francisco, Boston or new york, there may be enough users accessing the Internet to make your online marketing worthwhile. There is a restaurant in America that can even order lunch through the Internet. In short, no matter where you are, as long as customers visit the network, you will appear among them.
Today, visionary entrepreneurs have joined the wave of e-commerce. In their view, the introduction of computer network technology into the commercial field is indeed a way to reduce the cost of enterprises, shorten the product development and marketing cycle, and make enterprises invincible in the market competition.