As a manager, the daily work is very busy, so the use of network communication is an extremely efficient means of communication, which can spread information at an alarming speed and is the main medium of business communication. Because of its high speed, reliable performance and economy, it provides great convenience for our communication and greatly improves the efficiency of communication. ? The advantages of the network are shown in the following aspects, which have also become several advantages of internal and external communication. ? 1. The format of network data is unified, and various documents of the company can be expressed in HTML format, which makes it possible to communicate widely. The use of browsers provides a guarantee for the rise of the network. Because of the previous system, it is difficult to communicate between different software and hardware. Through the network, the browser becomes a real cross-platform operating system. ? 2. All the resources in the network can be shared, and the information can be extracted and updated very quickly. Company management can basically achieve paperless operation. This can save a lot of costs for the company's operation. Using sensors and monitors, even remote management can be realized. ? Connecting to the Internet makes remote communication and electronic conference possible. Managers are thousands of miles away, so it is very convenient to report work, provide data or request information to the company headquarters by telephone dialing. ? 4. The use of firewall ensures the network security. Firewalls give different people different authorizations. Low-level authorized users cannot enter the high-level user data area, which provides technical support for hierarchical management. ? The network can convey some company information to the outside public through the Internet. Such as product information, recruitment information and service information. A joint-stock company may regularly send financial statements to shareholders. By authorizing users to a certain extent, they are allowed to partially access the intranet, enhance internal and external communication, and provide interactive consultation. ? 6. In internal communication, all departments can use the network for consultation and coordination. Bulletin board system can convey all kinds of public information. Discussion groups can discuss some issues in detail, and online conversations can be conducted across departments. Powerful query function can help people find the department they want to visit immediately. ? 7. The network is very convenient to use, and all employees can easily use it with simple training. ? 8. The appearance of telephone and e-mail makes the communication between the headquarters and branches of multinational corporations more convenient and greatly reduces the communication cost. ? Because of the above advantages, the network has become the first choice of modern communication means. ? [case study]
Xiao Li and Xiao Wang are good friends. They are all responsible for the marketing of their respective companies. The difference is that Xiao Li is in the medical industry, while Xiao Wang is in the highly competitive financial industry. Xiao Li and Xiao Wang talked about the cost of a project they were in charge of. Xiao Wang talked that she just finished a high-end product recommendation meeting and recommended the latest "family security financial plan" to 300 high-end customers of the company. For this meeting, Xiao Wang has been working continuously for more than two months, not to mention working overtime at ordinary times. He only took a weekend off for more than two months. Just work hard. What bothers Xiao Wang most is that the activity budget of the recommendation meeting is very tight. According to the customer's positioning, the location is arranged in a 5-star hotel in Beijing, including the cost of tea break of nearly 50 thousand yuan; Some customers flew in from other places, and the cost of air tickets and hotels was nearly 200,000. In order to arouse the atmosphere of the scene, Xiao Wang also took pains to invite a famous host to come over; In order to receive 300 customers, nearly 20 salespeople from Shanghai, Guangzhou and Shenzhen went to Beijing. The expenses of this business trip ... Xiao Wang complained that the budget prepared by the company for this recommendation meeting is 300,000, which is quite large in figures, but it is still not enough. What shall we do? Xiao Wang finally decided to let his colleagues try to stay in an economy hotel and fly back and forth by economy class airline. Colleagues all support Xiao Wang's decision. To Xiao Wang's delight, the final effect of the recommendation meeting was very good, and nearly 40% of customers were interested in Xiao Wang's new products. Xiao Li told Xiao Wang that she was also planning to hold a product briefing recently, but the company gave her a budget of only 30 thousand yuan. Xiao Wang listened and shook his head. This is almost an impossible task! But Xiao Li said easily that her plan has a budget of 30,000 yuan and intends to invite 320 customers to participate. It turns out that since Xiao Li was invited to attend an Internet seminar two months ago, he has been very interested in this way of information dissemination based on the Internet.
All the guests attending the meeting will receive an invitation email. Just log in to the link in the email, find the name of the meeting, click Join, and simply enter simple information to easily reach the "location" of the meeting. In this "live broadcast", guests can clearly hear the speaker's speech and see the documents presented by the speaker; If you encounter questions you don't understand, you can also ask questions online or by voice, and the speaker can answer them immediately; Speakers will also put their pre-prepared questionnaires into the system, all guests can submit questionnaires online, and the organizers of the conference can make statistical analysis of the questionnaires, which will fully show the guests' interest in the products and services released. Xiao Li said that the Internet can not only save money, but also solve problems easily.
[Skillful touch of gold]
Nowadays, MSN and email, as necessary communication means in the workplace, must have their efficient side. For example, e-mail often exists as black and white evidence, which is why cross-departmental and leapfrog communication must be carried out by e-mail. For example, if you write a letter to your boss and copy it to the boss's boss, email can effectively avoid misunderstandings in leapfrog communication. However, e-mail also has many ineffective communication situations. E-mail will have different attitudes, even if you use the language of thanks, it will make the other party feel that you are just being polite rather than sincere. Therefore, when you are faced with the need of emotional communication and need to express yourself sincerely, don't use email at this time. And MSN, the importance of talking on MSN is more important than email. For example, I will use MSN to invite new colleagues to dinner, because using the phone will disturb each other and eating is not urgent. Knowing when to make a phone call and when to use email and MSN is a professional quality that mature professionals should have. Compared with telephone conversation and face-to-face communication, online communication has a sense of absence. For example, in MSN and E-mail, you can't feel each other's emotions at all. Therefore, this kind of communication is more suitable for people who are familiar with each other, because you don't need to bother to try to figure out each other's true emotions on the premise that you are already familiar with each other, and you will easily judge their emotions.