Nowadays, no matter enterprises, organizations or individuals, effective operation is indispensable. Science and technology are developing too fast. If you don't think and plan, you will be like Nokia. I don't know where I died when I died. Times abandon a person and will not tell you in advance.
/kloc-in 0/80, Procter & Gamble reached the highest market value of its own enterprise: 230 billion US dollars; It took facebook only 13 years to reach the highest market value in history: $440 billion; Ford reached the highest market value in 106: 6 100 billion dollars; TSLA has been used for 14 years, reaching 63 billion dollars; Through these comparisons, we have to say that technology is the first driving force. With the continuous change of technology, the operational efficiency of enterprises is also constantly breaking through and improving. The environment of each period is different, and the operating tools and methods should be adjusted accordingly.
What is the operation?
To make it clear what operation is, we must first talk about strategy, because operation cannot be separated from strategy, just as people can't live without goals. The so-called strategy is to do the right thing; To do the right thing, you need to think clearly about the following three questions:
Think clearly about the above three questions, and your strategy will be determined. Strategy is the goal of operation, and then the operation is ready. Operation is: doing things correctly, execution is the core ability;
Four conditions for scientific operation:
What can be falsified is called science. As a manager, remember empiricism. Experience can make you run fast, but you are likely to die. Don't pat your head when making a decision, you need rational analysis+strict data verification+reverse falsification. Only by strictly controlling the decision-making process can we make correct decisions continuously. It doesn't matter how many times you get it right for a company. The important thing is that you made a few mistakes, and you may make a wrong decision, that is, you went to the whole market;
God-like Joe Wang, such an excellent and experienced person who subverted many industries and set off the third industrial revolution, demanded of himself and his own enterprise management: always hungry and always stupid; How to understand this sentence, when a person is most hungry and stupid, he must be in infancy, full of curiosity about the other person, and everything must be verified with his mouth. Whether he can eat or not, empiricism will talk too much about impossibility and boredom;
In addition, Amazon founder Jeff Bezos repeatedly emphasized a concept in internal management: one day; ; Require all employees to go to work every day is the first day of the enterprise, throw away all past accumulation and experience, and rethink how to create value for customers;
And China's Lao Tzu: My life is limited, and my knowledge is limited; We should maintain a strong thirst for knowledge, be full of the spirit of exploring unknown fields, and constantly practice our thinking according to the four-dimensional theory of cognition. Let's be clear. I don't know what I don't know.
Regarding the world outlook, the theoretical cornerstone that makes us think, from the geocentric theory to Newtonian mechanics, from God's creationism to Darwinism, our world outlook is constantly improving. If someone around you tells you that we were created by God or demonizes the Internet, such people cannot communicate directly. They are not in the same cognitive dimension. The same is true of business. Before they became partners, they had different world views and different values, no matter how strong they were.
With regard to scientific common sense, we often see people sharing some pseudo-medical, pseudo-healthy articles or some unconfirmed online information and celebrity gossip. I wonder, don't these people have basic common sense? For example, mung beans can cure high blood pressure and help you clear GRE in ten minutes. As long as the management enterprise knows these three tricks, Chen He and love rat break up and so on. This is ridiculous. The market will provide you with whatever you consume. If the market is full of nutritious teletypewriters and consultations, it can only prove that there is still much room for improvement in our national education. The same is true for business operations. For the cultivation of talents and the construction of corporate culture, we should consider basic scientific common sense, especially in the introduction of talents. It is difficult for people without scientific common sense to make any contribution to enterprises.
Regarding independent thinking, because there are too many empiricism and the competitive environment is becoming more and more complicated, as a manager, you must have the ability to think independently. Taking classes, reading and studying, and reading various data reports are just information input for myself. As for what you can output, it depends entirely on your ability to think and summarize independently. Only by refining experience, learning and data into methodology and thinking structure can we really arm ourselves and the team.
In fact, there are many scientific means, such as OKR target management, OK business management, report automation, visual presentation, IT vocabulary of workflow, Internet, collaborative tools, systematization and so on. These are all empowering the existing team, business and workflow by scientific means, which can be automated as much as possible, cannot be automated as much as possible, and is semi-automated as much as possible. With science and technology, business management can get twice the result with half the effort.
Deconstruction: Re-recognize your business from time, space and business, disassemble the phased goals, and formulate the development rhythm and basic play;
For example, the group buying business focuses on the supply side. Whoever uses more exclusive SKUs will naturally come. Customers want to eat Haidilao, and they will not choose Xibei because there is no Haidilao in your APP, so whoever can control enough supply, especially exclusive supply, will occupy a monopoly competitive position. To win the national supply, we must first analyze our own resources and divide the whole country into different levels of cities. According to the classification of S (super), A (autonomous region), B (provincial capital), C (city) and D (township), different levels of cities have different input costs and different competitive situations, which is convenient for dislocation competition and resource allocation. Another thing to consider is that group buying is definitely a 7:2: 1 business, the so-called 7:2. The third child accounts for 1%, which is on the verge of life and death. If this pattern is followed, all cities in the country that invest resources at once will not be in a hurry. According to the method of city classification, they will bite the key cities and strive for the top three, and then City A and City B will compete for hegemony, and they will work hard step by step. For the leading enterprises in individual cities, there is no need to get involved in the competition too early. When they are dead, you can go in again. All the markets are yours. Let them play for a long time, but it will help you cultivate the market well;
Observation: after deconstruction, make a detailed plan and play rhythm, then observe the actual implementation effect, collect data extensively, and verify the implementation effect with scientific and rigorous data logic;
In the initial stage, it is necessary to determine the company's visual data market and formulate 20 to 30 dimensions of data. Every day, it is best to have a morning meeting every day, which will solve several problems:
The time of the morning meeting should be controlled at 30 minutes to 1 hour. If individual problems are particularly difficult to solve, it is necessary to take time to hold a meeting, convene relevant people, focus on discussion, and give solutions;
Benchmarking: determine your competitors or learning objects;
Then how to find standards, such as Baidu's technology, Ali's operation, Teng Xu's products, the promotion of Meituan, etc., are all industry benchmarks, and their attitudes, tactics and strategies are even the most standard in their respective fields. If your enterprise lacks anything, go to the corresponding enterprise to dig people or study;
Learning: deep learning, not only eating fish, but also fishing;
After finding the benchmark, the next step is learning. We must study deeply, not only to know why, but also to know why. The quality of a system or a culture has its own external environment, so it is meaningful to know what kind of water your fish can live in and what kind of fish your pond is suitable for.
Reconstruction: self-transformation after cognitive upgrading;
After deconstructing, observing, benchmarking and learning, your understanding of business and team management will be upgraded to a higher level. At a new level, you will resume the previous deconstruction and practice process, refine new methodology and thinking points, and then use this new knowledge to deconstruct your business and go to the next cycle, so as to continuously optimize the objectives, team and methodology and fight a borderless war without an end.
There is no overnight career, and there is no casual success. If you think you won easily, it means that the crisis is not far from you. If you can't stand the endless struggle, don't start a business casually.
I have seen several enterprises recently, and I feel a lot. There are too many lucky people. Everyone is sad, tired and angry. What I want to say is that times are changing, and so is the relationship between entrepreneurs and employees. Entrepreneurs who lack gratitude and respect will inevitably reap betrayal;
As Mr. Gan Jiawei said, employees in the company should be encouraged and trained like fathers treat their children, and should not be accused and used like other children. Causal cycle, what is planted is what;
Recommend two books: Deep Work and Leadership Echelon.
There is no end to learning, and it is inevitable to make mistakes in summing up and thinking. Welcome to correct me and make progress together. Thank you for reading.