? What should we pay attention to most in sales?
? I think there are three points: customer base, customer transaction conversion rate and customer order volume.
? These are the three points that we as salespeople should pay most attention to.
? After knowing this, how should we achieve these three points and become bigger and stronger?
? I think the first thing is to be able to answer the questions given by customers.
Only when we solve the customer's problem can we reach a deal.
Here are some common problems in sales. I am here to share with you one by one.
? This is a problem that many of our sales novices will encounter.
We should learn to investigate our competitors' customer base so as to determine our own customer base.
We can pretend to be their customers, then communicate with them and slowly say something about them. And sometimes, we can pretend to buy, consult products and ask their customer base.
Or, we can ask the old salesmen in the company, inquire about the sales contract of the company's products, get on well with the salesmen, and sometimes let them take us out to visit customers.
Slowly, after doing these things, we will get familiar with our customer base and then make further sales.
? In some places, there may be security guards and clerks who will stop you from looking for their boss. At this time, we should make preparations in advance, be prepared to please them, make their feelings clear, make them believe in us and make them our bottom line. In this case, how good it is that the customer's whereabouts are in his own hands.
Otherwise, the client really doesn't want to see us. Then we must first thoroughly understand human feelings, get some information from him, respond to his needs, meet his needs, and convince him of some interests. As long as "human feelings are thorough" and "interests are driven", we will certainly be able to get customers.
? There are several situations.
? If it's the first time we meet, just briefly introduce our products, and then talk about other things. This meeting is just to leave a good impression and trust foundation for customers, and we don't need to sell our products to customers.
? If you meet for the second time and meet many times, you should be prepared.
? When chatting with him in the early stage, we should collect his information, including his hobbies, his family, his work situation and his own physical condition.
Only by knowing this, can we prescribe the right medicine, show them our advantages and establish good friendship with them in our next visit.
? After that, I began to give gifts and began to make people feel thoroughly.
? As long as our order of magnitude is large enough, we will definitely impress users and make them our good friends and buy our products.
Any customer who doesn't make a deal is a customer who doesn't do well in our human feelings. So no matter what, we have to be human.
? Repairing customer relationship is not a matter of one or two days, but a result that needs our long-term persistence.
? We must achieve "magnitude visit" and "care about customers", and use McKay 666 to collect customer information comprehensively. Then take your time.
Whenever a customer refuses us for such reasons, we often have no way to respond to him one by one.
? If the customer really has a fixed supplier, then we must first find out the supplier's situation, including the price, quality and payment of their products. Only when we know ourselves can we win this project.
? Then we can also grind with our customers first. Let's make a small order, that is, a small amount of goods, so that our customers can not only see our strength, but also use us as their price to sharpen the stone.
? As long as the above points are achieved and the human feelings are thoroughly understood, it is very confident for customers to change suppliers.
? Our customers all like to talk about high prices. In fact, this is their normal reaction.
? Just like when we go to a clothing store to buy clothes, we will feel that clothes are expensive at first, but once we really understand them, we will find that the price is acceptable and not very expensive.
? So when customers think our products are expensive, it may be because they don't know our products and people like us.
? As a salesperson, you must learn to separate the advantages and benefits of the product at this time, and you must not talk about the price at this time.
? And when talking about the price with customers, we can also start with our price. "Our price will fluctuate, which is related to our purchase quantity and payment time."
? Only in this way, the customer will slowly dispel his price barrier and trust us.
However, here, the most important thing is the guest relationship.
? If you don't do a good job, everything is impossible! ! !
? In this case, we must communicate more with our customers to find out what their real intentions are.
? And in our sales process, no matter how hard customers bargain, we must keep our prices low. Our low price can't be quoted to our customers. This is a big taboo in sales, which is very irrational.
? Therefore, when customers haggle desperately, we must know the real intentions of customers and then take actions according to their intentions. Finally, win customers.
? The above are some common problems in our sales process. If you have anything to add, please contact me or comment below my article.
? I will continue to export some dry goods about sales. (*^ω^*)