Public relations Public relations constitute social organizations and their living environment. Public relations represents the development of management functions, policies and procedures, public understanding and conscious recognition and leadership. Only by establishing good internal and external employee relations and organizational relations can organizations play a better role. According to Edward? According to Bernard's definition, public relations is a management function, which formulates policies and procedures and is understood and accepted by the public. Conscious management activities need good planning and implementation of relationship activities in order to establish good public relations in the organization.
Intellectual property services Intellectual property protection refers to the agency, transfer, registration, evaluation, identification, authentication, consultation and retrieval of patents, trademarks, copyrights, software and integrated designs. Specialization of intellectual property services is an important factor to promote enterprise innovation. By cooperating with specialized agencies that provide intellectual property services, enterprises can fully understand intellectual property information in related fields, formulate reasonable intellectual property strategies, bypass patent networks established by other enterprises, and pass cases that infringe their rights.
Intellectual Property Protection Intellectual property protection in China is still in the development stage. The investigation of intellectual property rights in China started late and the protection of intellectual property rights is weak. Therefore, the laws and regulations on intellectual property protection in China have indeed increased, and people's understanding of intellectual property protection is relatively low, but it does not play any role. The ultimate goal of intellectual property protection is to raise the awareness of the whole people and citizens, and China should also attach importance to citizens' awareness of intellectual property protection. ?