The following is the detailed information about tourism management, hoping to help you:
General situation of disciplines
Tourism management discipline is two disciplines under the first-class discipline of business administration. Tourism management is a new subject to study tourism management. With the integration of international economy and China's entry into WTO, China's tourism economy and tourism industry have become the most dynamic parts of China's national economy and world economic and industrial system. Tourism management major is a comprehensive major that combines tourism, management and culturology. Its goal is to cultivate senior professionals with professional knowledge of tourism management who can engage in tourism management and modern enterprise management in tourism administrative departments at all levels, tourism enterprises and institutions and various enterprises.
Although this discipline appeared in China less than 20 years ago, with the rapid development of social economy and culture and the continuous expansion of foreign exchanges, China's tourism industry has developed rapidly, which has not only become an important aspect of China's tertiary industry, but also formed a new economic growth point, so there is an urgent need for management talents with humanities, geography and economic knowledge. It is in this context that the discipline of tourism management has gradually developed and become an important discipline in the industrial and commercial management system.
The research scope of this subject focuses on business fields such as tourism enterprise management, tourism development and tourism marketing, exhibition service and management.
Training objectives
The major of tourism management faces the modern tourism industry, and trains high-tech applied professionals who fully meet the needs of the front line of production, management and service and support the party's line. On the basis of having the necessary basic theoretical knowledge and professional knowledge, students focus on mastering the basic abilities and skills of practical work in tour guides, travel agencies, tourist attractions, tourist shopping shops and other fields. , and have good professional ethics and professionalism.
research direction
1. Tourism enterprise management
The direction of tourism enterprise management starts from the characteristics of tourism service enterprises and studies the theory, method and application of tourism enterprise management. The main contents include: the basic theory of tourism enterprise management; Tourism demand characteristics and tourism service combination; Management characteristics of tourism enterprises; Group management of hotel travel agencies; Cross-cultural management of tourism enterprises; Tourism service culture and ethics; Comparison of Chinese and foreign tourism enterprise management: the organizational system and industrial policy of tourism industry management, the present situation and system reform of tourism industry management in China; Globalization and tourism enterprise management.
2. Tourism development and tourism marketing
Tourism market development and tourism marketing direction include special research on tourism enterprise marketing and tourism destination marketing. Tourism enterprise marketing mainly studies the laws of tourism market and the characteristics of tourism products; Theories, methods, strategies and tactics of tourism enterprise marketing. Tourism destination marketing analyzes the law of destination market movement from the perspective of modern tourism spatial system, and studies and formulates targeted regional tourism marketing strategies, marketing plans and marketing control schemes in combination with the overall analysis of destination management.
3. Exhibition service and management
The direction of exhibition service and management includes the basic theories and methods of exhibition service and management, familiarity with the organization process of conferences and exhibitions, exhibition practice, exhibition marketing and customer service, venue management, booth design, engineering construction, exhibition transportation, business services, exhibition cleaning, garbage disposal, catering services, exhibition marketing concepts, exhibition organization, cost control, exhibition services, regular publication of research data and reports, exhibition marketing management, and exhibition service contractor management.
Employment position
Professional and technical posts: tour guide, scenic spot commentator, tourism product marketing and R&D personnel, scenic spot planning and development personnel, tourism culture research.
Business positions: planning, travel route planner, outreach sales staff.
Management positions: tourism finance personnel, travel agency manager, hotel manager.
[Edit this paragraph] Main course
Tourism management, tour guide business, tour guide foundation, tourism policies and regulations, travel agency business, simulation and on-site tour guide, China tourism geography, tourism psychology, tourism economics, travel agency operation and management, tourism marketing, tourism English, tourism accounting, etc. Scenic spot planning and management, tourism safety, human resource management of tourism enterprises, eco-tourism, general situation of tourist source countries and regions, tourism financial management, tourism project management, tourism information system, etc.
Start a school
Yanbian University, Beijing Foreign Studies University, Yunnan University of Finance and Economics, Peking University, China Renmin University, Northwest University, Nankai University, Chang 'an University, Dongbei University of Finance and Economics, Jilin University, Changchun University, Shandong University, Qufu Normal University, Yunnan University, Zhongnan University of Economics and Law, China Tourism College, East China Normal University, Sun Yat-sen University, Hainan University, South China Normal University, Sichuan University, Sichuan Agricultural University, Southwestern University of Finance and Economics. Fujian Normal University, Zhejiang Tourism Vocational College, Inner Mongolia Normal University, Dalian University, Dalian University for Nationalities, Heilongjiang University, Anhui Normal University, Yunnan University for Nationalities, Southeast University, Zhejiang Ocean University, Yanshan University, Guilin University of Technology, Qingdao Hotel Management College.