If you study psychology, you have deep professional knowledge and a certificate of psychological counseling. I think you should work with big companies.
It's not easy to go it alone. The main reason is that although most people speak their minds at present, it is difficult for them to spend money to see a psychologist. Income restriction, ideological restriction, cognitive restriction.
Ordinary people in China and the West have different ideas. Want to change also needs the influence of process and environment.