1, location layout
The layout of keyword ranking optimization is also very important, keywords are the core of an article, so the importance of keywords is self-evident.
When keyword ranking optimization appears in an important position or adopts an important format, Baidu Spider will give it a higher weight, so when optimizing website keyword ranking, we should pay attention to the location layout of keywords. You can't blindly lay out or add keywords, which is not worth the loss.
The layout of website keyword ranking optimization should be natural, and don't deliberately pile up keywords, which is the taboo of website keyword ranking optimization. According to my experience, websites with keywords at the top of the title tend to have higher ranking weight than those behind them.
2. Density
In the process of keyword ranking optimization, there are different opinions about the density of keywords, so far there is no fixed standard. So every webmaster is always a little hesitant when dealing with keyword density. If you add more, you are afraid of being cheated by search engines. If you add less, you will not be able to achieve keyword ranking optimization. Baidu keyword ranking optimization, try to control the keyword density of our website at about 5%, and the fluctuation should not exceed 1%.
Under normal circumstances, as long as the keyword distribution is reasonable and natural, there is generally no problem. Even if it does not meet the above criteria, the search engine will give you a higher ranking on this page.
3. Web content
The appearance of keywords in web content is also very logical. It is enough to emphasize the key words in bold and italics once or twice. This will not only attract the attention of visitors, but also get the attention of search engines. You can also put keywords at the bottom of the page, which is of course logical and grammatical and user-friendly.
4, keyword ranking optimization needs to be a long tail keyword.
When we search for keywords that Baidu matches, let's first look at whether our website is different from the one in front of us.