The foothold of planning: the size and final effect of any activity affecting the area depends on whether the theme extracted from the activity can attract the attention of all walks of life to the maximum extent.
First, the community market demand positioning
Southeast Asian style community
Open a new era of huadu human settlement.
New flowers and new settlements
Location advantage: the new district is located in the commercial and residential center, with famous schools (Yunshan Middle School), famous gardens (Maanshan) and squares adjacent, and the surrounding area is mature and complete.
Personality advantage: unique humanized living environment, cultural community and Southeast Asian customs.
Second, the essence of activity planning
During the May Day holiday, 10,000 merchants promoted sales. If you want to stand out from the overwhelming advertisements, you must be unique and attract attention.
After the community positioning of Yunzhu Garden is clear, the focus of public relations promotion activities should be to highlight the unique location advantages and humanized living environment.
Let more potential buyers know, comprehend and feel the charm advantage of Yunzhu Garden, and generate popularity, reputation and desire to buy a house and live in peace, which is the main theme of the theme planning activities.
Taking calligraphy and painting culture and art as the activity form (expression form), taking the direct participation of many target consumers and influential communicators as the expression form (expression form), and aiming at promoting the spread and sales of real estate word of mouth (application of expression form).
Specific forms of activity planning: painting and calligraphy exhibition, exhibition and exchange art festival with the theme of depicting human settlements (referred to as the first "Yunzhuyuan" painting and calligraphy art festival)
Third, the theme advertising language
Yunzhu Garden "depicts the freehand life of flowers"
Four. Activity frame
1, time: 20XX May 1 to 7.
2. Location: yunzhu Garden Construction Site and Sales Department.
3. Activity content
(1), live performance and competition of children's calligraphy and painting-1 day.
(2) Live performance and competition of teenagers' calligraphy and painting-2 days.
(3) Live performance by calligraphers in Huadu District-the third session.
(4), painter's works review, art reception salon-the third session.
(5) Award-winning works of painters and painters and their exhibitions, sales and donations-4th to 7th places.
4. Activity organization
Organizer (arranging real estate promotion and expenditure on site): Yunzhu Garden developer (organizing painters to participate): District Painters Association.
Co-organizer: District Youth Palace.
District No.1 Primary School, Yuanxuan Primary School, Wuxiao Primary School, Yunshan Middle School, etc.
Planning and undertaking: Ye Xiang advertising company (specific organization, arrangement and coordination of the whole event)
Media support: Huadu News, Huadu TV Station, Radio Station and Huadu Real Estate.
5. Promote cooperation
1) Visit model houses and distribute publicity materials.
2) Preferential purchase discount
3) Buy a house and send paintings and calligraphy works.
4) Charity sale of paintings and calligraphy donated to Youth Palace.
6. Budget
1) event organization planning and information: -5800 yuan.
2) Site layout: (4 floats, flags /300 poles, arches/1 seat, acoustics/1 set, red carpet /200m, hanging frames /4 strips, theme painting/1 with exhibition frame, exhibition frame/1.
3) Gifts, souvenirs and prizes-20,000 yuan.
4) Profits of painters, related guests and media-16000 yuan.
5) Pre-advertising (poster or single page, TV station, Huadu News)-10000 yuan.
Total cost: 63,800 yuan
Verb (abbreviation of verb) Our company's advantages in planning and starting a business.
1, Ye Xiang Advertising and Real Estate-Real Estate, our most confident stage!
Ye Xiang Advertising Company is a professional subsidiary of a large real estate company, which is interested in real estate.
The understanding of production is higher than that of the core planners and designers in the same industry. They have rich professional experience in real estate and have served many brands of real estate in Huadu. Served buildings: Regal Villa, Yajingyuan, Ziguang Garden, Hehe Century City, Yabao New City, Monte Carlo Villa, Agile Yonghuating Garden, Yiya Garden, Wei Jun Square, Hong Quan Garden, Xinglin Garden, Yungang Garden, etc.
2. Our own media:
Huadu Real Estate is a regional professional magazine entrusted by Huadu Real Estate Association. Investing in Huadu and Huadu Warning are professional magazines designed and printed by our company.
3. The way we cooperate with real estate customers.
On the basis of analyzing the characteristics of the market and real estate, through comprehensive external means, the core positioning and competitive advantages of buying and building real estate are displayed, and the specific target consumer groups and their psychological habits of buying houses are analyzed and delineated, so as to convey information demands to the target consumers in an appropriate way, stimulate their desire to buy houses and realize their buying behavior.
4. If our company undertakes the activities, Huadu Real Estate will present 2P special reports and some publicity pages.
Our company has rich experience and extensive contacts, which can guarantee the public relations of the event organization, invite influential people to participate, and ensure the level and communication effect of the event.
Advertising Design Scheme (2)
Advertising plan 1:
Xiao Li drove his car to the road because his technology was not up to standard, and he was late for work because he couldn't get into the parking space near the company. He was discovered by the boss, and after practicing in the sparring company introduced by the boss, it was no problem to drive on the road, reverse the car and go to work.
Option 1: You don't need to get books from the driving school, and you don't need to find other sparring links. You can drive directly on the road (the outstanding thing is that you can't find sparring skills).
Option 2: After finding an informal sparring partner or a private sparring partner, the driving skills will not pass. (reflecting the need to find a professional car to practice)
Scene 1: Xiao Li goes to work by bus at 7 o'clock and is never late. After buying a new car, Xiao Li thought it must be very smart to drive to work, so she got up one morning and cleaned up, took out her car keys and whistled to drive to work. 7: 30 (intermediate connection time point)
Scene 2: At eight o'clock, there are many vehicles on the ring road. Xiao Li felt dizzy in front of him, and the left and right parallel lines couldn't get in. Very annoying, constantly urged by other car speakers.
Scene 3: At 8: 30, we finally arrive at the company downstairs. Find a parking space to park, but I can't get into the garage (snap).
Scene 4: It's already nine o'clock sharp, and suddenly the boss's stern eyes appear in my mind. In desperation, I parked my car at random on the side of the road, looked up (reflecting that the company was on a very high floor) and quickly got off and ran upstairs.
Scene 5: 9: 15 Xiao Li rushes into the office and sees the boss with a serious face, waiting in Xiao Li's office area and yelling at him: Why are you late?
Xiao Li: Why? Why is this happening? Why is this? My eyes are goo goo trying to find a suitable reason, and the picture of parking just now comes to my mind from time to time. )
Pressure from the boss: hmm ...?
Xiao Li: It's ... It's ... (The scene of just parking appears)
Boss: Ha ha ha (takes out a business card and hands it to Xiao Li). Not bad money. Let's practice professionally.
Xiao Li took the business card: Ruichi Tianxia Automobile Training Company, the largest and most professional automobile training company in Beijing (suddenly enlightened) Hehe.
The boss looked around and secretly told Xiao Li: I don't tell him about ordinary people.
Scene 6: Xiao Li's car practice in the sparring company (company logo, coach)
Scene 7: After driving to work, skilled people "scurry" on the road. Say: drive, no problem. I'm proud.
Scene 8: Put the car on the ground floor of the company building and put it in storage easily. Say: put it in storage, no problem, I am proud.
Scene 9: Don't be late for work, the boss laughs.
end
Advertising scheme 2
There are plots and stories.
When Xiao Li drives out, he always needs to stop and wait because of traffic jam, but unfortunately, when going uphill, the traffic behind him is more congested because of the hand tide. (focus on learning driving skills well, don't worry about going on the road)
Scene 1: The road is congested and the car has stopped (distracted, drive carefully).
Scene 2: The car stopped on the slope and skidded because of anxiety when trying to start. Fortunately, the brakes were timely. The driver next to him shouted at him, and if the technology is not good, he will find a sparring partner. Not bad money.
Scene 3: Commentary: Ruichi Tianxia car sparring: professionalism, timeliness and integrity.
Scene 4: Xiao Li is sitting in the sparring car: Yes, choose sparring or Ruichi World. Why is this?
Advertising scheme 3
Scene 1: Xiao Li, who just got his driver's license, is standing on the street in Beijing, looking at the traffic and various overpasses in Beijing, and can't help but feel a little lost.
Scene 2: A good buddy pulls up beside him, says hello and shows Xiao Li around Beijing. Li Can Jr. couldn't help sighing: How did this buddy practice this driving skill?
Scene 3: Looking for a sparring partner, (computer effect) leads to: Ruichi Tianxia car sparring logo.
Advertising scheme 4
The form of propaganda film: explanation, pictures and words.
Our slogan is "leading because of specialty" to build a professional brand of automobile sparring industry.
To provide you with professional car sparring services, the company has dozens of cars, a variety of models, professional coaches, quality services, pay attention to the effect of car sparring, pay close attention to sparring quality. Let you drive safely and have a good trip.
Our business philosophy is "safety", "teaching" and "harmony".
"Safety" and the cultivation of traffic safety awareness of traffic participants: "teaching" the driving skills of actual road vehicles; "Harmony" establishes the safety awareness of traffic participants, enables drivers to master automobile driving skills, reduces the incidence of traffic accidents and creates a harmonious society.
Our service concept: professionalism, timeliness and integrity.
Professional concept: professional technology, professional teaching, professional management and professional service;
Timely concept: timely use of cars and timely service;
Integrity concept: integrity management, once promised, will be fulfilled, and as a code of conduct for all employees of the company.
A man and a woman, on Valentine's Day, the boy gave a car sparring card instead of roses to the girl, because he spent money to buy safety; The girl never gave the boy chocolate again, but gave him a car sparring card because she paid for it. Reich Xia Tian car sparring lets the aura of safety accompany you all your life.
Advertising scheme 5
Highlight the professionalism of the company's services by analyzing the issues that students are most concerned about (* * * is divided into three sections).
first part
1, scene
The scene shows a novice's headache when accepting car sparring service. The novice's state is sad and confused.
2. Line
Poor service attitude and depressed mood!
Teaching quality can't be guaranteed, and it's a waste of time!
3. Narrator
Looking for a car sparring partner, or looking for a professional formal! Ruichi Tianxia provides you with professional car sparring service!
the second part
1, scene
The site embodies the professionalism of the company's commercial services from four different angles, namely: professional management, professional service, professional teaching and professional coach.
2. Line
Coach: It is our constant pursuit to turn my life's driving experience into a career that is meaningful to society (with pictures of coaches and cars);
3. Narrator
Professional management: all vehicles are equipped with GPS vehicle positioning and whole-course teaching monitoring system, so that you can practice without worry (with all vehicle pictures attached);
Professional services: We adopt uniform working standards and norms to provide services for students, and we will "investigate" and "violate" when handling complaints (dispatching pictures of answering phones);
Professional teaching: break through the traditional teaching of the industry and give priority to innovation. Coaches do not teach by personal experience, but by scientific methods according to unified standards (with pictures of coaches practicing cars);
Professional coaches: All coaches hold certificates, strictly control the selection, training and assessment of coaches, and provide students with a high-quality excellent teaching team (with coach pictures combined with coach lines).
Third paragraph? Company contact information
Narrator: find a car to practice with, and find Ruichi world! Car phone: 52550600 (repeated twice).
Advertising scheme 6
Several groups of people in traffic accidents.
1, drunk driving Weak sense of security.
2. paralysis? Weak sense of security.
3. Novice? Mainly take safe driving technical knowledge and defensive driving experience.
4. Non-driver? Weak awareness of law and safety.
(Starting to show the lens of our company's coach car and coach teaching) How do novices solve it? Finding a car to practice together is the best choice!
A good car sparring coach can instill the driver's necessary driving skills into the novice's brain, so that every novice friend can truly reach the standard of safe driving!
Driving school teaches you to walk! We teach you to run! Ruichi Xia Tian Automobile Training Company is your ideal choice! Our idea: peace, harmony and happiness!
Advertising scheme 7
Theme: care for life, travel safely and build a harmonious society.
Lens 1:
Cars come and go in the street. The camera first shows the traffic situation in Beijing, traffic jams, and then the camera turns to a car on the bridge. The image man stepped forward and gestured to the driver a few times and handed him a business card. The driver nodded to the image man (meaning thank you), and the car drove out normally, and the word "confident" appeared on the screen? From small to large, the driver took out his card to see the company's business card after arriving at the destination safely.
Lens 2:
In the car: Our company's coaches and instructors merged the shots (only actions without language), and then the vehicles in the shots merged successfully, and the word "safety" appeared in the picture from small to large.
Lens 3:
In the shopping mall, novice drivers failed to rummage through the warehouse several times. The cameraman stepped forward and gestured to the novice driver a few times, handed a business card and walked away. The novice driver successfully dumped the library, and the novice driver thanked him. He looked at the business card of the card company, and the word "professional" appeared in the camera from small to large.
Lens 4:
In Beijing's old street, pedestrians pass by cars trying to grab the line, and the camera personnel come forward to signal? Stop and check, pedestrians leave the car, and drivers look at the cards? Connect the words on the last shot card to cover the full screen: the last shot:
Friendly reminder of Beijing Ruichi Tianxia Automobile Training Company:
Love life
Safe travel
* * * Building a harmonious society