Its popularity in the industry is due to a controversial debate, and the specific effect is good in some large well-known developers. However, for high specific data, I personally think that it belongs to software service providers, so I take all the sales performance of developers as my own.
Let's talk about the boss of the new real estate marketing model: the core model of multi-room and multi-room lies in "one-second-hand linkage", that is, the use of second-hand housing intermediary to provide customers and sales for developers. Because it is a contracting organization rather than an individual, it can assemble a large number of sales forces in a short time and make good-looking data to make it expand faster. However, the limitation of this model is that Fangduo focuses on its own sales force, and that Fangduo is all directly operated, which is difficult to do in the second, third and fourth-tier markets with less developed and regional sales markets. Up to now, the outstanding areas are Shenzhen, Guangzhou and Shanghai. In addition, the D round of financing is underway.
Thousands of houses are more manifested in filling the market vacancy of many houses outside the first-tier cities.
Due to the regionality of O2O in the field of real estate sales, it is difficult to standardize. Thousands of models rely on their successful experience, models and technologies to cooperate with local governments, which can quickly expand abroad and solve the problem that Internet companies are difficult to get close to the ground market. At present, the effect is still good. However, the main problem is that the loose cooperation model is difficult to form packaged assets and is unpopular in the capital market.