1, advertisement
Advertising majors train senior advertising professionals with advertising theory and skills and extensive cultural and scientific knowledge, who can engage in advertising management, advertising planning creativity and design, marketing planning and market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries, enterprises and institutions.
2. Internet and new media
Network and new media specialty is a new news and communication specialty based on the great promotion of emerging media forms such as the Internet to the news and communication industry and the whole society, which adapts to the development of digital information era and the trend of media convergence of mobile Internet. This major is the further development of the new media and information network major, which started enrollment on 20 1 1.
3. Journalism
Journalism majors train senior news professionals who have systematic knowledge and skills of news theory, extensive knowledge of culture and science, are familiar with China's news propaganda policies and regulations, and can engage in editing, news and management in news publishing and propaganda departments.
4. Communication research
The specialty of communication has distinct characteristics, especially in the field of agricultural education, film and television. In order to meet the requirements of the information society and knowledge economy era in the 2 1 century, this major has also set up two major directions: film and television communication and communication theory and practice. Students can choose related majors for in-depth study according to their own characteristics and interests.
This major trains high-quality professionals who have a broad foundation in humanities and social sciences and natural sciences, master the basic theories and skills of communication, have strong international communication and the ability to use modern media technology, and are full of innovative spirit and high sense of social responsibility.
5. Radio and Television Science
Radio and television majors train senior professionals in news communication who have the basic theory of radio and television journalism and extensive knowledge of culture and science, and can engage in editing, interviewing, program hosting and management in radio and television news propaganda departments.
6. Editing and publishing
The major of editing and publishing is to cultivate senior editing and publishing professionals with systematic theoretical knowledge and skills and extensive knowledge of culture and science, who can engage in editing, publishing, distribution and management, as well as teaching and scientific research in books and periodicals publishing, news propaganda and cultural education departments.
7. International news
International journalism is a branch of journalism, which has formed a huge system since it came into being. The number of international news works exceeds 10 trillion, and there are thousands of media engaged in international news reports. Newspapers, news agencies, radio and television, and the Internet have formed a systematic and developed reporting system.
8. Digital publishing
Digital publishing specialty is a new applied discipline based on media convergence, and it is also one of the main trends of media development today. Media convergence is the integration of plane, image and network on the digital technology platform to form a diversified and interactive new media communication form.
This major trains senior professionals with systematic knowledge and skills of modern editing and publishing theory, rich humanistic and social knowledge and scientific knowledge, familiar with China's editing and publishing laws and policies, proficient in new media technology, and able to engage in the planning, editing, distribution and management of books and periodicals in industries and departments such as network communication, publishing, publicity, enterprises and institutions, and the military.
Baidu Encyclopedia-News and Communication