What does the reserve price of a car mean?

The reserve price of a car refers to the difference between the manufacturer's suggested retail price (also known as MSRP) and the dealer's purchase price, which is the lowest selling price of a car. This price is set by the manufacturer, and dealers can only make preferential or increased sales on this basis.

Knowing the reserve price of a car helps us to choose the best price when buying a car. Dealers are also very clear about the reserve price of cars, and often offer various concessions on the basis of the reserve price, such as discounts, gifts or loan schemes, to attract consumers to buy cars.

Knowing the reserve price of a car can be obtained in many ways, such as:

1) Inquire the MSRP and dealer purchase price of the corresponding model in official website.

2) Obtain the reserve price of the car through the third-party car purchase website.

3) Ask the dealer's floor price, but be aware that the dealer may cheat or induce sales.

Mastering the reserve price of a car is the basis of buying a car. Consumers can better grasp the timing of car purchase and avoid being cheated by dealers.