If you don't see the column of "Huatai Automobile" in the sales data of the Federation, few people may think of this car company.
According to the statistics of the Federation, there are two car companies with a cumulative sales volume of 0 in 2020, of which 1 is Huatai Automobile, and the other is a leading car that has long since disappeared. Even Zotye Automobile, which is mired in mud, has a sales volume of 3,500 vehicles.
For Huatai Automobile, whose executives left and the factory stopped production long ago, it was only a matter of time before it closed down and retired. Embarrassed, the "Death of Huatai" doesn't even have a tombstone.
Huatai automobile was not "shot", but was "killed" by a long-term chronic disease. Date of onset: 2065438+July 23rd, 2009. Three things happened on this day:
① On July 23rd, 2065438+09, Huatai Automobile applied for the suspension of three corporate bonds: "16 Huatai 0/","16 Huatai 02" and "16 Huatai 03".
② Dagong International Credit Rating Co., Ltd. downgraded the main credit rating of Huatai Automobile to BB on the same day. The judgment standard of this rating is "weak solvency, greatly affected by unfavorable economic environment, and high default risk."
(3) Huatai Automobile was listed as an executor of dishonesty by the People's Court of Xicheng District, Beijing, and put on the hat of "Lao Lai". Until the end of 20 19, * * * was repeatedly worn for 6 times.
In fact, it can be seen from Dagong's downward adjustment announcement that by the end of March 2065438+2009, Huatai Automobile was heavily in debt, with total interest-bearing debt of 29.423 billion yuan, of which short-term debt accounted for 68.02%.
What is even more desperate is that the R&F Group, which signed a shareholding agreement with Huatai Automobile on July 6, announced the termination of cooperation one month later on the grounds that the market reacted "badly" to the cooperation.
Huatai Automobile, which has little room for a comeback, put a seal at the factory gate on August 29th, 20th19th, leaving a fallen figure when people went to the empty building.
165438+1On October 20th, the Shuguang shares of the listed company held by Huatai Automobile announced that about1340,000 unrestricted shares held by Huatai Automobile were frozen by the judicial waiting list, accounting for 19.77% of the company's total share capital.
At that time, Huatai Automobile had been listed as an executor of dishonesty for six times, and there were 37 pieces of information about the executor. As of today, the number of people who have broken their promises has reached 25 times.
According to Tianyancha data, Huatai Automobile has made six inquiry evaluations since 2020, and the assets evaluated include equity and real estate.
Although there is still no public news that Huatai Automobile started the bankruptcy liquidation procedure, from the actual situation, Huatai Automobile, which has stopped production, left its employees and is heavily in debt, has already declared "death" in advance.
I'm afraid this private car company born in Rongcheng, the easternmost city of Shandong Peninsula, will be unlucky. Even in the last chaotic period, the company didn't make much waves. They came quietly and walked quietly, without even leaving a tombstone.
Huatai Automobile was first established in 2000, when Zhang Xiugen was not the chairman of Huatai Automobile. He successfully took over Rongcheng Automobile Refitting Factory abandoned by FAW through its Inner Mongolia Baotou Hengtong Group Company, and founded Huatai Automobile on this basis.
Since Rongcheng Automobile Refitting Factory was merged into FAW, it cooperated with Hyundai Motor of Korea to produce SUV at 1996, which is related to Hyundai Motor itself.
In 2005, Huatai successfully reached an agreement with Hyundai to introduce Santa Fe. This product opened a glorious period for Huatai Automobile, and also laid the groundwork for its final defeat.
With the popularity of Santa Fe, Huatai Automobile quickly gained a foothold in the market. Huatai's dependence on this product runs through the whole career of enterprise development, and even until the last moment of Huatai Automobile, Santa Fe is still a very important part of its sales composition. 20 19 may, Huatai Santa Fe was able to achieve the monthly sales of 24 16 units.
In other words, Huatai Automobile has been in use for more than ten years.
However, with the establishment of a joint venture between Hyundai and BAIC, Huatai Automobile was quickly marginalized. Although subsequent attempts were made to embark on the road of independent research and development, even in the end, neither B 1 1, Polaroid nor Lusheng E70 made any waves.
Although nothing has been achieved in the field of traditional car-making, Huatai Automobile has caught up with a good time. In the early stage of the promotion of new energy vehicles, Huatai plunged into the field of new energy vehicles that grew wildly.
In 20 16, Huatai new energy released the "666" new energy plan for technology and products, representing six vehicle platforms, six product routes and six leading technologies.
In 20 17, Huatai EV 160R, which was born under the banner of luxury version of the old scooter, went on the market, and its price exceeded 654.38+10,000 yuan. Its power parameters were the same as those of the old scooter, and it was immediately pushed to the forefront.
And this topic-filled product even entered the top ten in the sales list of new energy vehicles in 20 18 with the sales volume of 29,258 vehicles, ranking seventh, surpassing SAIC Roewe ei6 and BAIC new energy EU series.
At the same time, however, some media reported that there are nearly 1,000 licensed new energy vehicles parked in the factory area of Tianjin Huatai Factory. I'm afraid it's hard for someone to explain how Huatai Automobile got the subsidy.
In fact, building a car following the subsidy standard has become the future development policy of Huatai New Energy, but this behavior is only the epitome of Huatai's development concept. After the subsidy for new energy vehicles gradually declined, Huatai almost immediately stopped its investment and research and development in this field.
Subsequently, Huatai Automobile turned its attention to commercial vehicles. In 20 17, Huatai Automobile and Shuguang Co., Ltd. formally signed an equity transfer agreement after many private contacts between the two parties. It was not until September 28th, 20 18 that Dawning announced that Huatai Automobile became its largest shareholder, accounting for 2 1.27% of the company's total share capital.
Zhang Xiugen, Chairman of the Board of Directors, continued to soar with his generous subsidies in the field of new energy and Shuguang shares. In 20 18, his net worth was 138 billion yuan, ranking 137 on Forbes China Rich List. But at the same time, the losses of enterprises are expanding day by day.
In addition, although it is difficult to build a car, Huatai Automobile has a special liking for "enclosure". It is understood that through the construction of production bases in various places for many years, Huatai Automobile showed in the first half of 20 18 that Huatai Automobile obtained and used bank credit up to 19684 billion yuan by pledging the equity, real estate, land and equipment of its subsidiaries.
Nearly 20 billion yuan did not create conditions for Huatai Automobile to turn over. Instead, it left behind several abandoned factories and a chicken feather.
In a sense, Huatai Automobile withdrew from the market in 20 19, and was actually not affected by the epidemic. It belonged to a fallen automobile enterprise in the pre-"big trough era".
However, Huatai Automobile is very representative, which shows the difficulties and despair, complexity and chaos of marginal private automobile enterprises under the fierce competition in the automobile market, so this enterprise is placed in the first article of a series of reports.
In the next chapter, we can see that in the era of the Grand Canyon or external factors, private automobile enterprises will become the main force to withdraw from the automobile market. Huatai automobile is actually engraved with the shadows of many other car companies.