1. What is short video promotion?
Short video promotion is a form of content marketing.
With the help of short videos, we can spread valuable content to the target audience, attract users to understand the brand products and services of the enterprise, and finally form a transaction.
The most important thing to promote short videos is to find the target audience and create valuable content.
Second, what are the characteristics of short video marketing?
1, the speed of virus spread, and the original advantage of being difficult to copy.
From the current popular short video platform, we can see that compared with the traditional marketing model, the viral spread speed of short video marketing will give full play to the advantages of the Internet.
The important thing is that short videos are "short", which is especially favored by users in fast-paced life. As long as the content is good, it can be widely spread.
2. Low cost and simple marketing.
Compared with traditional advertising marketing, short video marketing has lower entry threshold and lower cost, which is also one of the advantages of short video marketing.
The creators of short video content can be enterprises or individuals. The costs of content production, spontaneous communication by users and fan maintenance are relatively low, but making short videos requires good content creativity.
3. Visualization of data effects.
An obvious feature of short video marketing compared with traditional marketing is that it can analyze the spread range and effect of video data.
For example, how many people pay attention, how many people browse, how many times reprint, how many times comment, how many people interact and so on. , you can see all the data intuitively.
At the same time, through data analysis and observation, grasp the wind direction of the industry and adjust and optimize the short video content in time.
4. Time limit for the dissemination of sustainable development.
Once the short video is concerned and liked by users, the system will continue to push the video to more people, effectively improving the display of the short video.
5. High interactivity improves the speed and range of short video transmission.
Network marketing has the characteristics of high interactivity, and short video marketing makes good use of this. Almost all short videos can interact unidirectionally, bidirectionally or even multidirectional.
6. Clear direction and accurate users.
Before doing short video operation, do one thing first: account positioning. According to the vertical positioning of the account, make relevant videos, and make videos for the target users in the vertical field, with clear directivity.