The concentration of storefront billboards. Shops can be seen everywhere in the streets, whether it is a bustling intersection or a densely populated community. Shop is the best position for brand building. High-speed wall advertising is of great significance.
Visibility of storefront billboards. Large outdoor and columnar billboards are mostly set at intersections or overpasses with large traffic, which are within the high sight range. In addition, people's visual stay at busy intersections or when walking or driving will not exceed 3 ~ 5 seconds; However, the height of storefront signboard advertisements is generally between 3-5 meters, and it can be seen at 30-50 meters (calculated by 1.0 vision), while the walking time at 30 meters is 20 seconds-1 minute, and the visual stay time is long. And the height of the billboard in the store is just the same as the audience's line of sight. Hainan wall advertising has far-reaching influence.
The realization of storefront billboard purchase is to prompt consumers before purchase, and finally achieve the purchase of products. For products with low involvement, we use the communication characteristics of "simplicity, repetition and repetition" to make the product information reach the target audience in an acceptable way. Store signboard advertisement is always the media close to the product terminal, and keeps high-frequency contact with the target consumer groups, which plays a role in prompting and guiding consumers' brand selection, thus realizing purchase. In this regard, the role of storefront advertising signs is irreplaceable.