With the development of society and the change of economic system, great changes have taken place in the business environment:1At the beginning of 983, the state fully liberalized the textile business; 1984 stop issuing cloth tickets, marking the entry of knitted textile management into the real market economy era. Reform is like the tide of the sea, which makes the market situation change sharply: all the people, the Eight Immortals crossing the sea, show their magical powers; Trains, cars and tricycles are carrying all kinds of knitted cotton cloth to the market; Knitted textiles can be seen everywhere in big shopping malls, small shops, single gables and bazaars, and the original sales channels have been completely broken.
Old state-owned wholesale enterprises have gone from bad to worse: the market is weak, the sales volume has dropped sharply, two-thirds of the country's knitting enterprises have suffered serious losses, and many enterprises have gone bankrupt and merged. Baoding textile purchasing and supply station can't be immune to it: accounts receivable and difficult-to-collect accounts are more than 30 million yuan, and the backlog of goods is nearly 40 million yuan, which is also in trouble.
199 1 At the beginning of the year, Comrade Zhao Xiaoying was appointed as the general manager and legal representative of Baoding Needle Textile Purchasing and Supply Station. He worked from 65438 to 0958 and worked in the textile station from beginning to end. For more than 30 years, I started as a salesman and a clerk, and became the general manager along the road of deputy section chief, section chief and deputy general manager. He has successful experience and rich experience in dealing with market changes. Facing the severe business situation and fierce market competition, we have begun to plan and implement a series of measures to make the enterprise bigger and stronger. Plan the long-term development goal of the enterprise-revitalize the operation, raise funds, build new ships and try new flights through reform and innovation. He respects the general law of market development, scientifically analyzes market changes and makes bold decisions from two aspects. First, the first is to revitalize the inventory. Sort out the inventory goods and sort out the family property. Secondly, adopt different marketing strategies according to the marketability of different commodities, speed up the sales rhythm and withdraw funds as soon as possible; The third is to tear down the whole thing and sell it, deliver it to your door and go to the temple. After nearly a year's efforts, the inventory of more than 30 million yuan has been basically cleared, activating the capital structure. The second is to collect creditor's rights. Due to a large number of large-scale sales, the "triangular debt" is more serious, with a foreign debt of more than 40 million yuan. They wait and wait, take the lead, and adopt the method of "responsibility goes to people, rewards and punishments are clear, and whoever owes will pay back". People who pay their debts are not afraid of trouble, suffering and perseverance. From the general manager to the salesman, the flexible method is implemented, and everyone participates in debt repayment. After more than a year's efforts, the arrears of more than 40 million yuan have been basically paid off, raising the necessary funds for the smooth transition of textile stations.
Second, self-reliance, develop and expand the scale of enterprises, establish Times Commercial Building, and realize the successful transformation of enterprises from wholesale to retail. Facing the business situation that the wholesale business is declining and it is difficult to develop greatly, General Manager Zhao and the leading group sized up the situation, adjusted the business strategy and decided to extend to the retail field. With a little loan and a little fund-raising, more than 70 million yuan was raised, and a comprehensive retail commercial building with a construction area of more than 32,000 square meters-Baoding Times Commercial Building was set up in the west of this city. Times Commercial Building1October 20th 1994 165438+ opened to welcome guests, setting a new record for Baoding Commercial Building. At this point, Baoding Textile Station, as a secondary wholesale enterprise, has successfully transformed into a large-scale modern comprehensive retail commercial building. In the commercial sea, a new type of warship is launched, riding the tide of reform and heading for the other side of glory.