Zero sports car: be yourself first, and then try to become a new force TOP3.

Mr. Lin Mi, CEO of Du Yun Automobile, once mentioned that he would become one of the top three pure electric vehicle brands in China in 2025, and he would also participate in the global market competition on behalf of China New Energy. The author has always been cautious about such a plan. There are only two situations that dare to say it. One is to save your strength, wait for the opportunity, and soar to the sky, which is admirable. The other is a temporary "mouth high", purely for the sake of the gold owner. Judging from the current performance of Du Yun Automobile, Mr. Lin Mi's plan is likely to run aground.

Recently, after summing up the achievements of the past five years, Zhu, the chairman of Zero Run Automobile, also put forward a similar "five-year plan". In order for Zero Run to enter the new force TOP3 in 2023, it is also necessary to gain the domestic new energy automobile market 10% market share in 2025. It's really the TOP3 made of iron, the challenger of flowing water. Wei Lai, Ideal and Tucki said they were shaking. When Mr. Zhu put forward this plan, he must have been well thought out and made some efforts for it, but I don't know if he saw any problems left over from history when summing up the past.

The new power of building a car is weak, and some quality problems will inevitably occur. For consumers, it is enough for manufacturers to actively solve problems, but this is not the case here. The first owners of S0 1 finally had to write an open letter to their car after their long road to rights protection failed, and the bitterness inside was still vivid. For this incident, the zero-running car is negotiating with the owner. Finally, it was not until the State Administration of Market Supervision intervened that it was "forced" to take recall measures. Although this is only a trivial matter, it is precisely because of the trivial matter that it can reflect whether the manufacturer is sincere to the users. It will inevitably make some consumers feel chilling if they don't face up to such problems in the after-sales of zero-running cars.

The problems left over by history will not dissipate, but with the progress of time, the author hopes that the zero sports car will continue to change, improve after-sales, slowly make up for its own shortcomings and enhance brand competitiveness. Otherwise, the imperfect after-sales mechanism is difficult to support the five-year plan of zero sports car.

After talking about the problems left over from the history of zero running, we can look at the current situation of zero sports cars again. At present, * * * Zero Run S0 1 and Zero Run T03 are on sale. This year 1 1 month, the sales volume reached 2032 vehicles, ranking sixth among the new forces in car making. Among them, the retail sales volume of T03 reached 1927, and since its listing in May, the cumulative sales volume reached 7285 vehicles.

In addition, C 1 1, the third production model with zero running, has also released the pre-sale price. The official pre-sale price is 15.98- 199800 yuan, and the NEDC has a maximum cruising range of 600 kilometers. It is also equipped with the car-grade AI intelligent driving chip "Lingxin 0 1" independently developed by Zero Run. It can be said that in this price range, the zero-run C 1 1 can be regarded as a product with high cost performance. It can also be seen from this point that the zero sports car wants to fight a beautiful turnaround battle with the strong strength shown by C 1 1. However, the retail C 1 1 will not be delivered until the fourth quarter of next year at the earliest, and the long waiting time will also have a certain impact on its sales.

Speaking of vehicle delivery, the production qualification problems faced by zero-running cars have also been solved accordingly. As can be seen from the third-party platform, Fujian Xinfuda Automobile Industry Co., Ltd. has undergone industrial and commercial changes, and the original shareholder Sanlong Group Co., Ltd. has withdrawn and added Zero Run Automobile Co., Ltd., with a shareholding ratio of 100%. Fujian Xinfuda Automobile Industry Co., Ltd. not only has three manufacturing bases in Tanzhou, Changzhou and Fuzhou, but also covers a series of cars such as buses, trucks and new energy vehicles. The wholly-owned acquisition of auto parts will solve the long-standing problem of production qualification and make its foundation more solid and not controlled by others.

Undeniably, the zero sports car has started a trial run, developed its own chip and obtained production qualification. The pre-sale of the heavyweight model C 1 1 has started, and each item is progressing steadily. However, every time I think about its after-sales problems, it is always difficult to swallow. This contradiction always involves consumers' purchasing decisions. For a zero sports car, perhaps it is more important to "clean the house and invite people to be guests" and generously solve the problems existing in its history in order to go more steadily and in the long run.