"Yellow Pages" originated in North America, and the world's first yellow pages phone book appeared in the United States in 1880, with a history of more than 100 years. The Yellow Pages is an international industrial and commercial telephone directory arranged by enterprise nature and product category, which is equivalent to the household registration book of industrial and commercial enterprises in a city or region. The international practice is to print on yellow paper, so it is called yellow pages. At present, we often refer to the yellow pages as the phone book. At present, almost every city in the world has a telephone book (yellow pages) printed on this paper. The so-called "yellow pages on the Internet" refers to the telephone directory which is distributed, disseminated and applied on the Internet by moving the traditional yellow pages to the Internet. However, "online yellow pages" is not a copy of the traditional yellow pages, its content is wider and its service functions are more diversified. It has incomparable advantages over traditional yellow pages. At present, it, together with the 1 14 phone book and the traditional yellow pages * * *, has become the three major ways to query city telephone numbers. From its future development direction, it will stand out from the three ways and become the most ideal query tool for people to query telephone codes and obtain customer information.
Yellow Pages is an authoritative information base with high recognition rate, and a media with unique advantages in integrated marketing communication, with wide coverage and long release time. Fast release and convenient update. As the terminal link of consumers' purchase decision, it has a unique position in the process of promoting purchase behavior. It has the characteristics of quick and convenient query, low cost, large income and more practical value-added service content.