What are the most potential car companies in China?

Bora Sail is very popular. It is found that in addition to Jetta, the old brands that were once in the limelight are losing their former glory. In contrast, white-collar workers pay more attention to emerging brands in the market. From the price point of view, these cutting-edge models are between economical cars and mid-to high-end cars, with pure blood and fashionable appearance. 14' s white-collar workers regard Bora as the preferred brand in the future, surpassing the second Jetta 10% or more. Bora's market positioning is very clear, and the targeted consumer class is the successful urban white-collar class. Bora's marketing strategy closely revolves around this target market and touches the perceptual and rational level of white-collar workers in different forms at different stages. Sail S-RV, which also takes "car life" as its propaganda theme, has also achieved good results because of the correlation between its product concept and white-collar life attitude. Sail calls it "for people born in the 1970s, who are mostly white-collar workers now, like fashion, work crazily and relax". Dongfeng Nissan won the title of "Best Automobile Enterprise" in "Competitiveness Ranking of China Automobile Enterprises in 2009", which mainly comes from its good business performance. In addition, Dongfeng Nissan's neat product line and product quality are first-class among domestic automobile enterprises and have a good reputation among the majority of car owners. Geely Automobile won the title of "Best Local Company". Since the strategic transformation was put forward in 2007, Geely Automobile has made continuous progress relying on independent innovation. The representative models of its strategic transformation released last year will be listed one after another this year. These new models, which represent Geely's latest car-making level, have completely changed the situation that Geely used to dominate the world with low-end models. At present, Geely Automobile is a local automobile manufacturer with the most complete technology and the richest models in China. After completing the leap from low-end to high-end, the overall manufacturing level of China automobile has taken a big step forward. The best product strength company and the best innovation company were obtained by FAW-Volkswagen and Shanghai Volkswagen respectively. The product competitiveness of FAW-Volkswagen is obvious to all. Whether it is Audi brand models, or Volkswagen brands Magotan and Sagitar, the technical advantages are obvious in the same class models. Shanghai Volkswagen's innovative ability has effectively improved the technical level of existing models. In addition, Shanghai GM, which turned from product marketing to enterprise comprehensive promotion, became the best marketing company, and the best management company was won by Dongfeng Honda; BMW Brilliance, FAW Toyota, Changan Ford Mazda and Beijing Hyundai won the best brand company, the best growth company, the best satisfaction company and the best progress company. The advanced technology of FAW-Volkswagen, the best product force company, won the award. Reason: FAW-Volkswagen always insists on improving product competitiveness with technology. The company has a rich product line, advanced production technology, fast introduction of new products and high technology content. According to a joint survey conducted by Time Weekly Research Institute and Maiwei Information Consulting (Beijing) Co., Ltd., the comprehensive product strength of FAW-Volkswagen is superior to that of similar enterprises. Reasons for winning the best local company Geely Automobile's own model: From "building a good car that ordinary people can afford" to "building the safest, most environmentally friendly and most energy-saving car", Geely's core competitiveness began to shift from cost advantage to technical advantage. The best progressive company, Beijing Hyundai, won the prize: After the listing of Elantra in April 2008, the sales volume went red all the way, and the Elantra models with declining sales volume began to become active. Dongfeng Nissan, the best automobile company, won the prize: Dongfeng Nissan has appeared in the forefront of the rankings many times and has become one of the most balanced automobile companies in marketing channels, vehicle structure, management mode, brand value and after-sales service research.