Baidu promotion account registration: First of all, you need to register an account in official website, baidu promotion.
Select the delivery type: select "information flow promotion" on baidu promotion platform, and select the promotion type, such as graphic, atlas, video, etc.
Make a launch plan: Make a launch plan according to the promotion purpose and budget, including launch time, launch area and launch mode.
Making advertising materials: according to the selected promotion type, making corresponding advertising materials, such as pictures, texts, videos, etc.
Create an advertising group: combine the prepared advertising materials into an advertising group, and set information such as bidding and keywords.
Review and launch: After submitting the advertisement, wait for the review of baidu promotion platform, and launch the advertisement after the review is passed.
The above steps are for your reference. For more accurate information, please consult professionals.
Baidu information flow
Second, the advantages of Baidu's information flow are mainly reflected in the following aspects:
Large number of users: As one of the largest search engines in China, Baidu has a huge user base, which provides a lot of traffic and advertising exposure opportunities for information flow.
Accurate Orientation: Baidu Information Stream can make personalized recommendations based on user's behavior data such as search and browsing history, so that users can see content that is more in line with their own interests and needs, and improve user experience and advertising conversion rate. At the same time, advertisers can accurately deliver according to the target population, so that advertisements can get better exposure and conversion rate.
Rich advertising forms: Baidu Information Stream supports a variety of advertising forms, including graphic, video, H5 and other forms, providing advertisers with more choices and creative space.
Intelligent delivery: Baidu's brain intelligently targets data, accurately finds the target customer group, digs deep into the data of the whole network, and uses search+interest dual engines to accurately capture the user's intention and improve the advertising effect.
Coverage of high-value people: key cities, full coverage of high-commercial value people.
To sum up, Baidu information flow has many advantages, such as a large number of users, personalized recommendation, strong technical support, rich advertising forms, accurate delivery ability and so on, which provides advertisers with a broad marketing opportunities.