In the eyes of tourists, the tourism products of a tourist destination are the complete experience of visiting there, and the sum of facilities and services provided by related tourism enterprises to meet the various needs of tourists. Some people generally compare it to the hardware and software of tourism products. Most industries either produce specific products or provide services. However, tourism is special, producing products and services at the same time. Therefore, compared with products produced by other industries, tourism products have several obviously different characteristics: intangibility, simultaneity of production and consumption, non-storability, seasonality, similarity, uniqueness and complementarity.
It is precisely because of the above characteristics of tourism products that tourists finally get a feeling and experience when they spend money to buy tourism products. This kind of feeling and experience is composed of several emotional changes such as happiness, exclamation, excitement and adventure. This kind of psychological and emotional changes that fully mobilize tourists and make tourists realize all the scenes, links or elements of the value of tourism products is called the "excitement point" of tourism products.
2. The key problem in the process of tourism development-resource integration and comprehensive coordination.
In the development of tourist attractions, resource integration is a very important issue. It is impossible to ensure that the six basic elements of tourism can be effectively and timely solved, so it is necessary to apply the theory of resource integration in the development process to effectively integrate the surrounding resources and other resources or consider the overall utilization of scenic spots to meet the multi-level needs of tourists.
The comprehensive coordination of all links and departments will test the ability of developers and planners. The planning organization has solved the problems of resource evaluation, development goal, basic function layout, support and guarantee system, etc., but it is impossible or not so much manpower, material resources and energy to investigate the market and how the project will operate in the future; Design institutions have solved specific design problems such as style and modeling, internal and external structure of specific projects, but they have no energy to think about the interaction of related factors around them, who will appreciate it and how to make profits. There are many examples around. Planning, planning, design and management is a scientific process and a very important link of a project. Whether from the customer's point of view or the work itself, if a project can consider the planning, planning and design ideas from the beginning, then the possibility of this project will be greater, or the probability of turning a dream into reality will increase. Therefore, the success of tourist attractions needs to be comprehensively considered from the feasibility demonstration in the early stage, to the creative planning, overall planning, detailed planning and construction of the project, and then to the marketing promotion and management services in the later stage. All these require organizations or people with overall awareness, overall awareness and strong comprehensive coordination ability to make overall arrangements.
3. The choice of tourism professional planning and planning and design institutions.
At present, there are three main types of tourism planning and planning and design institutions active in the market:
One kind, planning and design institutes (centers and institutes) under the government management system. It mainly consists of tourism administration department, construction planning department and garden management department, such as a provincial tourism planning and design institute. They have unique advantages in macro fields such as regional planning, industrial development planning and strategic development planning. They have a thorough grasp and application of the policy orientation, standardization, specialization and standardization of tourism planning.
The second is the planning and design institute (center, institute) under the management system of colleges and universities. Mainly academic research institutions under the management of universities or departments. Of course, there is also a school-enterprise planning and design institution, which relies on the public resources of colleges and universities and is semi-academic and semi-market. These institutions have unique advantages in tourism planning theory, planning ideas and planning system construction. They have a good foundation in tourism master planning, tourism master planning, tourism detailed planning, tourism standardization construction, tourism talent training and so on.
Third, companies (institutes) that plan and design under the enterprise management system. Mainly the planning, planning and design institutions established by enterprises themselves or affiliated to enterprises. The core advantages of these institutions are mainly the grasp of market information, the innovation of product planning and design, the efficiency of customer demand, the operability of planning and design, and the energy invested in customer tracking services. They have good competitive advantages in tourism project planning, tourism detailed planning, tourism business planning, tourism marketing planning, tourism activity planning and so on.
Generally speaking, the three types of planning and planning and design institutions have their own advantages and characteristics. Mainly depends on what kind of planning and planning the clients need, or choose the corresponding institutions in order to meet what level of needs. Whether bidding, inviting bidding, comparison or direct entrustment, it depends on the docking of one's own purpose and the other's comprehensive advantages to have good results. If customers need to do macro planning, industrial planning and strategic planning, we suggest the first one is more suitable; If it is promotion planning, modification planning and detailed planning, you can choose two or three categories; If you want to do project planning, implementation planning and design, and post-planning, we suggest you choose three. In the early stage, we should think, make macro positioning and make policies; In the medium term, we should grasp the scale, determine the function, create space and be precise; In the later stage, it is necessary to operate, implement, talent, on-site wisdom and make profits. Because of the different requirements in different stages and the different core advantages of each institution, different choices are naturally formed for them. Of course, we finally choose to say the best and do the best.