Making a successful corporate brochure requires many steps, including information collection, visual design and output. The following is a preliminary suggested process:
1. Define the target audience and content: Before you start designing the brochure, you need to determine the audience of the brochure and what you want to convey. This can help you better grasp the direction and theme of the whole design. At the same time, we should also consider the contents of the brochure. In order to let readers have a comprehensive understanding of the company, the composition of the brochure should not only be reasonable in overall layout, but also highlight the core information and distinctive advantages.
2. Planning points: The key information and core information in the brochure usually highlight the quality image through typesetting layout, modular design, emphasizing representative project cases, showing and understanding the common problems in the industry, and introducing the company's solutions to these problems for reference.
3. Selection of contents, images and colors. They are all linked together to produce * * * sound: People's perception of color has a strong influence, so by choosing appropriate, unified and friendly color schemes and images, company brochures can better highlight brand culture and its personalized characteristics. Fonts are also essential. Try to use common fonts that are more acceptable to readers to set the title and chapter identification elements.
4. Create a visual impact: corporate brochure is an important tool for brand marketing, and it needs to be carefully designed to create an efficient dialogue and show the narrative techniques that leave the unique cultural characteristics of the enterprise, instead of some boring industry-wide processes in the past. Paying equal attention to innovation and technology in all aspects, such as using 3D design or VR demonstration, can better arouse readers' interest and improve their concentration when reading brochures.
5. Control cost and quality: After the preliminary design is finalized, because the brochure is a one-time printing manual, it is necessary to control the cost, and the corresponding printing scheme can be considered to obtain the best effect. Similarly, quality plays a vital role in ensuring that printed brochures are clear, unbroken and vivid in color reproduction. It is also an important link to implement quality control by monitoring and restoring user feedback data after the season.
In short, the production of corporate brochure needs professional marketing and design skills, direct results in the industry and various presentation methods of different communication platforms to expand enrollment, create teamwork and multi-thinking cooperation, so as to implement the final results; Remember to consider the target needs of the audience by maintaining a pure curiosity, and increase the influence of the selling point with real creative practice to show the unique charm of the company, which is also the best beautification tool for its products or services.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.