With the development of society and the improvement of the quality of life, people realize more and more clearly that the real beauty lies in fully displaying their own personality. People's attention to beauty is no longer limited to facial beauty and hairstyle design, but begins to pay attention to the overall harmonious beauty from makeup and hairstyle to clothing, and personal image design is very popular. So what does an image designer do?
The job content of image designer
(1) Provide makeup design and hairstyle design for ordinary consumers or specific customers;
(2) Provide dress guidance, color consultation, beauty guidance, photography image guidance and body language expression guidance;
(3) Etiquette guidance and accompanying shopping.
Career profile:
Image is the general impression and evaluation of individuals by the public. Image is a comprehensive reflection of people's inner quality and appearance.
? Image? This word originated in the United States in 1950. At that time, all walks of life in the United States attached great importance to their own credibility, especially the business community and politicians all planned to shape a good personal image.
And then what? Image design? This concept originated from the stage art, and was later used by people in the fashion show industry to design the overall combination of hair style, makeup and clothing for models before the fashion show, and then developed into a similar service provided by specific consumers. Because image design not only has the market demand from consumers, but also can be used as a means of promotion by cosmetics and clothing manufacturers, it has developed rapidly in the world.
In the United States, image design has been an industry closely integrated with business, and its design form has reached the stage of life design, that is, people-oriented, with the goal of creating a new lifestyle and adapting to people's personality, and conducting in-depth research on people's thoughts and behaviors.
From the professional nature, the relationship among image designer, makeup artist and beautician is as follows: there are both connections and differences among them. It's all the same, based on? People? As its service object, to change? People's external image? For the ultimate goal.
The main differences are: the main job of beauticians is to beautify people's face and body skin, and the main working methods are nursing and maintenance; The makeup artist's main job is to make makeup for movies, actors and ordinary customers. The main working methods are local modeling and color design. The main job of an image designer is to combine the characters, makeup, hairstyle, clothing, etiquette, body language, environment and many other factors according to a certain purpose. The main working mode is comprehensive design.
From the analysis of social and historical development process, the relationship among image designer, makeup artist and beautician is as follows: How did the earliest beautification of human image appear? Makeup? People paint various colors and patterns on the human body to achieve a special visual aesthetic feeling or other purposes. then what Clothing? 、? Hairdressing? 、? Beauty (mainly care and maintenance)? 、? Manicure? Gradually join in, making the social and professional division of labor related to beautifying human image more and more detailed.
Image designer is the highest level in this combination, the leading link of the whole human image beautification project, and it can also be said that it is the integration of various related occupations.
It can be seen that a good image designer should be a saint, and clothing is only a temporary solution. Only the overall image design can change a person from the inside out and become a long-term talent. This requires an understanding of chromatics and psychology. And it's not as simple as makeup. It is by no means the concept of image design and color analysis seen in hair salons. I think an excellent image designer should be able to solve the following two problems clearly and accurately:
What kind of image has it created?
First, tell your story silently and accurately. Image is not a simple concept of dressing, appearance, appearance, hairstyle and makeup, but a comprehensive overall quality, which is the impression left by the combination of appearance and inner. The content of the image is extensive and rich, including your clothes, words and deeds, manners, self-cultivation, lifestyle, knowledge level, family background, where you live, what car you drive, who you make friends with and so on.
Did they define you clearly? Tell your story silently and accurately? Who are you, your social status, how do you live, and do you have a future? The comprehensiveness of the image and the rich content it contains provide us with a lot of room for manoeuvre in shaping a successful image.
Second, what is the concept of image design? To successfully build an image? , not? Dress up for beauty? . As he is currently in China, image design? The concept of "beauty salon" has been circulated everywhere, hanging in hair salons and beauty salons? Image design? Signboard, image design is understood as? Dress up a woman beautifully? ,? Add color, make-up and hairdressing to women? All these have led to many people's prejudice against image design.
Image design is not only the knowledge of applying fashion, color and etiquette, but also the knowledge of success psychology, social psychology, philosophy and interpersonal communication, which requires designers to have a deep understanding of the company and corporate culture. What is the concept of image design that we emphasize here? To successfully build an image? , not? Dress up for beauty? .
Our image is different from stage art, fashion, originality, strangeness and eccentricity. We seek attention, but we respect the rules of commercial games and pay more attention to establishing professional authority, credibility and influence.
How to successfully shape the image?
What is the most successful modeling? Is it suitable? Therefore, all the work steps of the image designer closely revolve around his specific customers.
To determine what is. Is it suitable? Yes, understanding is the first step. The image designer needs to know all kinds of information such as the guest's personality, occupation, temperament and figure. On the one hand, they will ask customers to provide their occupation, preferences, habits and so on. For reference. On the other hand, they will learn more about customers through face-to-face communication with them. It is unprofessional to decide the plan at a glance just by inspiration.
After getting to know the customer and determining the overall style, we will enter the implementation stage. The first is clothing. Because people meet each other at a relatively long distance at first sight, the first thing they notice is clothing, and then makeup and hairstyle. So clothing is the main tone of the overall style. After choosing clothes, choose the matching makeup and hairstyle according to the color and style of clothes.
These contents should be based on the specific situation of customers, and at the same time consider the fashion trend. Take clothing selection as an example. Unlike fashion designers and collocation designers, fashion designers are only responsible for designing the beautiful clothes they want, and then choosing models according to their own clothes. The clothing collocation division is responsible for combining these clothes and matching accessories to make them match perfectly; Image designers play the role of media between clothes and people, between art and people, and find out the most suitable clothes and collocation for specific people, so that their best side can be reflected. In addition, we should also pay attention to three factors in the collocation of clothes: T (time), P (place) and O (occasion).
In the decision of the overall style, in principle, it should be based on the customer's personal preferences, but if the designer feels that the customer's choice is not suitable, he will adopt two schemes. For example, the customer wants to make one? Cute type? But what does the designer think she is suitable for? The lady type? I will try to make these two shapes for her, so that customers can choose after seeing the effect themselves.
General situation of image designer industry
With the development of the image designer industry, the services provided are not only aimed at people's appearance, for example, they also provide guidance on people's language, behavior and etiquette in various occasions; And people-oriented, in the food environment, atmosphere, room layout can also be artistic design.
The image design industry is facing huge customer mobility. In order to retain customers, a good image designer must have professional knowledge and technology, good interpersonal and expressive skills, and know how to communicate with customers. Take image dressing as a breakthrough, improve and enrich customer needs, and guide customers to pursue a healthy and upward lifestyle.
An excellent image designer is 99% knowledge, technology and experience plus 1% inspiration and communication with guests. Image design is usually divided into three aspects: clothing, makeup and hairstyle. Therefore, in terms of knowledge reserve, image designers must be proficient in the theoretical literacy and practical operation of clothing, makeup and hairstyle. You must know all kinds of clothes, master their fashion trends, and have a good feeling and understanding of all kinds of clothes and accessories (such as shoes, bags, jewelry, etc.). ), and know how to design and match; Master all kinds of makeup methods; How to master all kinds of hairstyles?
The essence of image design is to design an image necessary to improve an excellent life. Excellent image design is not only a simple collocation of clothes, but also should teach people the principle of success, establish the concept of pursuing Excellence, thoroughly understand the philosophy of life and cultivate noble taste.
Without successful thinking, there is no image of success, and there is no excellent life. The image of success and Excellence is not established overnight, it begins with the dribs and drabs of life Let excellent image designers make progress in continuous learning, improve in continuous practice and complete it? The image designer will show you? Pursuing eternal beauty? 、 ? Image designers make you look good value for money? Image Designer: A Career Towards Public Life? 、? Image Designer: Shaping Beauty? Magicians, these historical and social missions.
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