When an enterprise grows up, it wants to build a century-old shop, maintain long-term stability and realize the grand goal of "building a national ambition and creating a world famous brand". While absorbing all cultures, we must gradually form our own unique corporate culture, and persevere, constantly develop and sublimate.
Xxxx group 198 1 year, which has gone through 27 years. From a little-known factory to a large-scale domestic enterprise group with "five industries simultaneously and coordinated development", involving cashmere, coal, electric power, metallurgy, chemical industry and other fields. The total assets reached 654.38+083 billion yuan, the sales revenue in 2007 reached 654.38+023 billion yuan, the profits and taxes were 654.38+0776 billion yuan, and the brand price climbed to 654.38+05067 billion yuan. Looking back on the course of xxxx Group, we can find that many ideas of reform and innovation are shining in it. This can be found in corporate culture and management innovation. For example, in the 1980 s, he broke the iron rice bowl and took the lead in implementing the full floating benefit piecework wage system; Reform of property right system in 1990s; In particular, the industrial park project of "gathering wisdom, taking the lead, pioneering and innovating" built in Chessboard Well in the 2 1 century has initially realized the grand blueprint for the second venture. There are many similar examples, too numerous to mention. The development of enterprises makes us realize that the success of every step of reform should follow the laws of development, movement and change of things, seize opportunities and do things in harmony, rather than waiting for death. The most basic concept of dialectical materialism is change, which is absolute and unchangeable is relative. Change means reform and innovation, which is the core power source of group corporate culture.
The steady development of xxxx Group also follows this law. Under the guidance of scientific theory, we constantly absorb all new knowledge and theories created by society, form a unique corporate culture, and become the cultural driving force for enterprise reform and innovation. For example, the practical application of scientific management theory has consolidated our basic management; The international marketing model inspired us to establish the largest enterprise marketing network in China. Brand management strategy provides us with a basic idea to create a world famous brand; Continuous comparative management has injected new vitality into our group. When making strategic decisions, the top management of the group can be far-sighted, keep pace with the times, seek truth from facts and do things well. In contrast, Qin Chi, who was once famous for a while, went bankrupt because he took an extreme route and put all his eggs in one basket to win the title of the advertisement. Another example is the giant building, which is also confused. The 20-story design will eventually be built to the 70-story, and eventually it will be abandoned halfway. Visible, in the process of enterprise development, cultural guidance, integration of science and material, how important it is for Qi Xin to work together!
The group is now engaged in comparative management with great fanfare, which is also an important measure of our management at this stage. However, the essence of comparative management is rigid, with ranking rewards and punishments as the core, and corporate culture should be established simultaneously. Combining rigidity with softness is the way of civil and military affairs. Limited material can only inspire people with culture, and ultimately corporate culture management is the highest level of management. The key to do a good job in corporate culture is that leaders and management backbones at all levels, including our grass-roots team leaders, should take the lead in setting an example, care for employees, create a team atmosphere with the same aspirations, and form a strong fighting collective. At present, the current situation of high employee mobility is very prominent. Then, in the case of economic difficulties and the inability to retain skilled workers without raising wages, should leaders at all levels think about it when we implement comparative management or daily management? Is it necessary to change the ways and means of paying attention to assessment and strict management in the past? Is it necessary to grasp the "emotional retention" aspect of corporate culture at this time? Therefore, improving the personal cultural level of the backbone of enterprise management, especially the level of self-cultivation, is the focus of doing a good job in the construction of enterprise culture. Self-cultivation consciousness is the fundamental basis for a person to settle down and seek development. The key to being a good enterprise is to adhere to the idea of "people-oriented". People-oriented means constantly improving their own quality, and managers should pay more attention to the improvement of personal cultural quality. Many large enterprises were established by people, and many large enterprises were brought down by people. For example, in the Sanlu milk powder incident, "people" ignored that quality is the fundamental survival law of food enterprises, and those who violate it will be punished. A short message is so ironic: other milk powder enterprises said to Sanlu: Our milk powder is mixed with melamine, and you guys are also mixed with melamine. It is thought-provoking, which shows that the managers of an enterprise ignore the most fundamental thing: basic quality. Another example: Zhu San Oral Liquid was complained by consumers and could not be tolerated and properly resolved. Finally, it went to court and the lawsuit was fought for several years. Although the last three oral liquids won, they were discredited and withdrew from the market because of their small gains and losses. For enterprises, quality is "the basic wealth of enterprises", and for individuals, "quality is the capital of life". Last year, the director of the Public Security Bureau shot and killed the deputy secretary of the municipal party committee in Hohhot, from which we can sigh how important life, self-cultivation awareness and good attitude are. In today's society, the rapid development of market economy has stimulated people's impetuous mentality, strong greed and pursuit of fame and fortune to a certain extent. If you are ambitious, you can't do great things, but you can't do small things well. In China's traditional Confucian cultural work "Da Xue", people are taught to "learn things, be knowledgeable, be upright, be sincere, cultivate one's morality, keep one's family in order, govern the country and level the world", and the essence of study or life is to seek from within. Only by seeking from the inside, reflecting on ourselves and being modest and practical can we continuously improve our own quality. Do as you would be done by. Pursue all good things and do nothing bad. Integrate self-interest with others and know how to give up before you get it. More tolerance, less care. Satisfaction is an eternal feast. Only in this way can we surrender our hearts and calm our restless hearts. Calm down and work hard, be a man and do things in a down-to-earth manner, and you will have a brilliant career, a harmonious family, a healthy body and a happy life. Working in xxxx Group, you can complete the spiritual program of "loyalty, responsibility and pursuit".
For example, those heroes who created the "Shenzhou VII" flying in the sky have made great efforts in scientific research and won glory for their motherland. Dare to "take the moon in nine days and catch turtles in five oceans." Their outlook on life and ambition are great and valuable, and this spirit is worth learning.
People live, don't be slaves to money for money. You should know: "People possess things, and things also possess people." People should have their own ideals and aspirations and do their duty well. Do a good job in the unit and fight for the cause. Honor the elders in the family. Husband and wife respect each other as guests, respect the old and love the young. Be honest with yourself, be self-disciplined, be cautious, study hard, make continuous progress, and live to learn. Efforts should be made to improve the personal cultural level, and those who win over themselves will win over others, and the sage inside is the king outside.
Enterprises are composed of individuals, and the formation of corporate culture comes from the wisdom of individual culture. In the development of corporate culture, each employee's personal culture should also keep pace with the times. Both individuals and enterprises need to pursue the sublimation of their own values in development. According to the survey of an international management consulting company, the reason why the global top 500 enterprises can maintain their vitality for a long time is that they are good at injecting vitality into corporate culture. The value of each employee is based on the value of the enterprise. Without the success of the enterprise, the embodiment of self-worth becomes an empty talk. At the same time, the realization of employees' self-worth is also the fundamental driving force to promote the development of enterprises. They are interdependent and pull each other. Good corporate culture must take into account the common development of corporate culture and personal culture, and enterprises that realize this can make great progress.
Finally, I wish our group prosperity, happy life for employees and a better tomorrow!
Thank you!