In 2005, after eight years of brand building and development, we developed our own online platform to Min building materials market and deeply participated in the promotion service of plumbing building materials industry. 20 13 was officially launched and revised.
It has formed a comprehensive service system focusing on product promotion, brand promotion and consulting services, supplemented by member services, network services and print advertisements.
Successfully built an important business bridge and information exchange platform for dealers, buyers, engineers, plumbing and building materials enterprises, manufacturers and agents.
Now it has become the largest vertical portal of plumbing and building materials industry in North China, with far-ahead visits, service advantages and industry reputation, and has become the preferred platform for many plumbing and building materials enterprises to promote e-commerce.
And become the professional portal of China building materials, and promote the comprehensive network marketing development of China building materials industry.
Xiangmin building materials market has fixed assets of 30 million yuan, and more than 0/00 employees, including more than 80 professional management and technical personnel, covering an area of more than 70,000 square meters and a construction area of more than 40,000 square meters. Yuegezhuang has two building materials market bases respectively.
We have been committed to the development and innovation of enterprises, and now more than 300 merchants have settled in Xiangmin Old Building Materials Market in Zhengchangzhuang, Beijing.
In 20 10, the commodity transaction volume of Xiangmin building materials market reached1200 million yuan.
Enterprise core:
Xiangmin market takes plumbing building materials as the core, and all water-related valves, fittings, fittings, pendants, sanitary wares and sanitary wares are accepted by high-end business units in the market channel structure such as factory outlets, general agents and professional merchants. According to incomplete statistics, Xiangmin market has occupied 80% market share of water heating industry in Beijing and North China.
Through the integration of internal management resources, Xiang Min unified the strategic development planning of new and old business premises and formed a new business pattern.
Make full use of the advantages of the old market, tap the software and hardware conditions in the new area, achieve the new standard operation objectives, finally complete the brand-new shaping of corporate image and brand image, and realize the leap-forward upgrading of enterprises and operations.
Website application: Xiang Min belongs to modern productive service industry on the one hand, and cultural and creative industry on the other. Excellent professional team is the core resource of the company.
The company's network promotion department has a team with rich practical experience in information editing, marketing planning, network technology development and operation, and more than 90% employees have college education or above.
By the end of 20 1 1, the website had more than 300 members.
The number of products exceeds several hundred thousand; Product categories: plumbing valves, sanitary ware, pipes and fittings, fire hardware, doors and windows, kitchen and bathroom appliances, decoration, hardware and electrical machinery, new building materials and other products.
New data is updated every day; New purchase information; Daily business opportunities (messages) are updated from time to time; At the same time, the company operates China plumbing building materials industry mainstream paper DM media miscellaneous magazine-"Xiangmin plumbing" and other projects.
Information dissemination and coverage are very wide.
And organized online and offline member interaction and various supply and demand fairs, trade fairs, e-commerce training sessions, etc.
20 13 The newly revised Xiangmin building materials network will have a higher and further development in the field of building materials industry.
Established the first building materials network No.1 Mall in China, focusing on comprehensive network marketing such as professional brand planning, marketing promotion and advertising services of building materials enterprises.
Inspiring to build the first network of Beijing plumbing building materials industry and the professional portal of China building materials.
Become the most influential Internet e-commerce platform in the domestic building materials industry chain.
Achievements and advantages: 1. Xiangmin building materials market is large in scale and rich in resources, and it is a trading market integrating diversified sales and information management.
2. Xiangmin building materials network is far ahead in terms of visits, service advantages and industry reputation.
It is the preferred platform for e-commerce promotion in plumbing building materials industry in North China.
3. "Xiangmin building materials network" has tens of thousands of professional members at all levels all over the country, and has served more than 300 first-class building materials enterprises with first-class network solutions.
Products and services: service standardization, member service, after-sales service, professional consultation and quotation, member service of building materials, value-added promotion service of senior member service of building materials, home page banner advertising service, column advertising service, keyword advertising service, business opportunities, marketing promotion functions and applications: important channels: 1, building materials mall 2, market analysis of building materials industry 3, various building materials knowledge 4, latest information of building materials 5, building materials market report 6, Market analysis of plumbing building materials industry 7. Building materials price 8. Enterprise network marketing knowledge 9. Business opportunities such as brand promotion, product channels 10, well-known building materials enterprises 1 1, investment promotion agent 12, building materials supply and marketing, equipment leasing, secondhand use, project cooperation, bidding, etc. 13, new building materials display, potential and development 14, marketing promotion: website construction, brand planning and advertising design.
Strictly speaking, building materials websites should have the following applications: information consultation, marketing mode, transaction mode, payment method, after-sales information service and so on.
Enterprise goal: to continuously improve and perfect the management system in Xiangmin building materials market.
At present, a learning team has been established, which can serve merchants and consumers flexibly, quickly and in detail, set monthly and quarterly work targets and motivate themselves; At the end of the mission target period, self-summary and "Delphi" discussion will be held to continuously create better services and ensure the effective operation of the business.
In the fierce market competition, Xiangmin building materials market will adhere to the spirit of "Excellence, sincerity and trustworthiness" and provide better services for the vast number of merchants. Welcome new and old customers at home and abroad and people from all walks of life to visit and negotiate business and create brilliance together!