American Caterpillar Acquires Xugong Group

Since 1980s, China manufacturers have signed technology transfer agreements with Caterpillar and started to produce products authorized by Caterpillar. Among them, the technology transfer of loaders and bulldozers is the mainstay, and domestic leading enterprises such as Liugong, Xiamen, Gong Xuan and Peng Pu benefit from it. Since 1990s, Caterpillar has accelerated its business expansion in China, and has been negotiating with China enterprises to establish a joint venture in China. . 1994, Caterpillar and SAIC formed an engine company, but the losses for three consecutive years ended in liquidation. During the period of 1995, Caterpillar and Xugong, the largest construction machinery manufacturer in China, jointly established Caterpillar Xuzhou Co., Ltd. to produce hydraulic excavators and road construction machinery. However, Xugong was forced to quit at the end of 2008. Subsequently, in the process of Xugong Group seeking overseas investment partners, Caterpillar once became a hot target, and finally failed to do so; In 2005, Caterpillar successfully acquired 40% shares of Shandong Construction Machinery Co., Ltd. with only 2 million yuan. At the beginning of 2008, it realized a wholly-owned acquisition and holding, but it was considered as a cheap acquisition by the industry. Subsequently, it was once rumored in the industry that Caterpillar had discussed cooperation with companies such as Xiamen Industrial Co., Ltd.. On the one hand, Caterpillar publicizes the plan to acquire the leading construction machinery enterprises in China with great fanfare, and negotiates and cooperates with many large state-owned enterprises in the construction machinery industry in China in an attempt to acquire these state-owned enterprises; On the other hand, Caterpillar has quietly set up wholly-owned companies in various parts of China step by step to recruit. Today, Caterpillar has 65,438+065,438+0 production bases, 2 R&D centers, 65,438+0 logistics centers, 65,438+0 training centers, 65,438+0 financial leasing companies, a marketing network consisting of 5 agents, and 65,438+. The products involved in the above-mentioned institutions mainly include the manufacture of hydraulic excavators, road rollers, diesel engines, crawler devices, castings, graders, crawler bulldozers, wheel loaders, parts of regenerative engineering machinery and generator sets. In addition, the distribution service network composed of five agents provides suitable machinery and equipment for all walks of life, and provides perfect after-sales service, so that users can obtain higher economic benefits in their operations. A complete Caterpillar Empire has begun to take shape in China. Caterpillar's Distributed Financial Leasing in China: Caterpillar (China) Financial Leasing Co., Ltd. 2004.4 Beijing This company provides a wide range of financing options for Caterpillar machines, engines, gas turbines, etc. , and provide financing services for customers and agents all over the country. Production base of the whole machine: Caterpillar (Xuzhou) Co., Ltd. 1994 Xuzhou, Jiangsu produces 300 series hydraulic excavators and crawler bulldozers. Caterpillar Pavement Machinery (Xuzhou) Co., Ltd. 2005 Xuzhou grader, asphalt maintenance machinery products, road cold milling planer and double drum vibratory roller. Asphalt paver and single-wheel vibratory roller Caterpillar (Suzhou) Co., Ltd. 2009 Jiangsu Suzhou medium-sized wheel loader and grader Shandong Gong Shan Machinery Co., Ltd. 1958 Shandong Qingzhou loader parts production base: Caterpillar (China) Machinery Parts Co., Ltd. Jiangsu Wuxi series parts are mainly used for Caterpillar machinery and equipment and sold to excellent original equipment manufacturer (OEM) Yaxinke International Foundry (Shanxi) Co., Ltd.1. It includes a production base of semi-finished blank castings, semi-assemblies and casting engines with special requirements: Wuxi Perkins Zipu Engine Co., Ltd. 2008 Wuxi Perkins 400 series engines Wuxi Perkins Power System Technology Co., Ltd. 2009 Jiangsu Wuxi Perkins 1 100 series engines Yashi Power System (Tianjin) Co., Ltd. Tianjin Free Trade Zone produces/KLOC-0-750 kW generators. Group Caterpillar Engine (Guangdong) Co., Ltd. 1994 Guangzhou Pearl River Port provides the same excellent products and services as Caterpillar manufacturing companies in the United States, Germany, Belgium and Britain. Caterpillar Marine Diesel Engine Trading (Shanghai) Co., Ltd. 2004. 1 1 Shanghai is responsible for the sales of Caterpillar MaK engines in China market. At the same time provide product support services. Walking device base: Yashi Crawler (Tianjin) Co., Ltd. 1997 Tianjin produces crawler walking devices for Caterpillar excavators, and also provides a world-class research and development center for crawler walking device parts for other parts factories. Caterpillar Technology R&D (China) Co., Ltd. provided R&D and intellectual property management services in Qingdao, Wuxi, Tianjin and Beijing in 2005. Support Caterpillar's supply base and production facilities, and make full use of regional engineers and technicians Caterpillar (Xuzhou) Design Center Co., Ltd. 2003.7 Xuzhou, Jiangsu Province to provide technical, design, consulting and training services for CCI and its subsidiaries and affiliated companies in China. Improve cost control, improve product quality and manufacturing capacity. Logistics Service Company: Caterpillar Logistics Service (China) Co., Ltd. 2006 Shanghai provides logistics distribution services for agents in China, South Korea and Inner Mongolia. Store to be leased: Agent: Xinchang Machinery Engineering Co., Ltd. 1928 Hong Kong, Yuen Long, Hong Kong, Hunan, Jiangxi, Fujian, Guangdong, Guangxi, Hainan, Macao and Xinjiang Lihangxing Machinery Co., Ltd. 1994. 10 Kunshan, Jiangsu, Zhejiang, Hubei, Anhui and Henan. Heilongjiang, Liaoning, Jilin, Inner Mongolia, Shanxi Yichu Tong Ming invested in Tibet, Gansu, Shaanxi, Ningxia and Qinghai China Machinery Co., Ltd. In 2008, Taiwan Province Province of Taiwan Province Province passed the above table, and we know a relatively clear distribution of Caterpillar's China market. Looking back on its development model in China market in the past 30 years, most of them were realized through mergers and acquisitions, joint ventures and other strategies, followed by branches established through Caterpillar's own capital and technology platform. The layout product line involves the main engine, engine and other key components of construction machinery. It should be said that when Caterpillar encounters difficulties such as joint ventures and mergers and acquisitions, its new strategic transformation is even more commendable. & lt/FONT & gt； & lt/font & gt； Step by step, Caterpillar, which has a history of more than 80 years, has set the goal of building a global business model in China since it entered the China market, which doomed its distinctive market positioning, especially Caterpillar's advanced marketing concept and market expansion strategy, which set a benchmark for domestic construction machinery enterprises. The first is Caterpillar's technology transfer. 1985, a 12 state-owned enterprise established by the former State Planning Commission and the Ministry of Machinery Industry. 1986, Caterpillar Company of the United States formally signed a technology transfer contract with China, in which Liugong and Xiagong imported the loader technology of Caterpillar Company; Gong Xuan and Saddler introduced Caterpillar bulldozer technology. In addition, it also includes engine technology, torque converter technology, power shift gearbox technology and sealed crawler technology. Industry experts believe that although Caterpillar has not transferred the most advanced technology through this joint introduction, this technology introduction has made China's construction machinery products take a big step forward. Secondly, Caterpillar's financial leasing store model. It is understood that more than 60% of Caterpillar's global sales are realized through financial leasing. At present, there are about 65,438+0,600 companies in the world, which constitutes the largest professional leasing network for construction machinery in the world. Caterpillar officially introduced its successful rental store concept to customers in China at CONEXPO Asia Exhibition in 2006. With the expansion of its domestic agency business, in 2006, it officially introduced its concept of global advantage rental store to customers in China, which is part of its plan to improve service level and expand product supply for existing and potential customers in China. The most important goal is to reach the scale of 65,438+000. With this concept, domestic construction machinery enterprises including Zoomlion, Xugong Group, Sany Heavy Industry and Guangxi Liugong have made small achievements. From the moment it acquired Gong Shan in 2005, Caterpillar officially began to lay out its "global business model" in China. During this period, Xuzhou Jinshanqiao Development Zone established industrial clusters including various construction machinery through cooperation with Xugong. Then Perkins engine technology research and development and manufacturing base was built in Wuxi; Most importantly, we will launch five agents in China through joint venture or sole proprietorship. In addition, the previously rumored cooperation between Caterpillar and Wei Chai has not been realized. On the contrary, on June 5438+February 65438+February, Caterpillar and Guangxi Yuchai announced the establishment of a remanufacturing enterprise to provide remanufacturing services for Yuchai diesel engines and parts and some Caterpillar diesel engines and parts.