202 1 website planning template website planning must be carried out before website construction, and website construction planning book is essential. How to write this website planning book template? There are many kinds of websites, such as travel, food, entertainment, photography and so on. It is not a special enterprise website, but an information website that brings together all walks of life. This website can provide all kinds of information for customers.
First, the market analysis before the website construction
1. What is the market of related industries? What are the characteristics of the market? Can the company conduct business on the Internet?
2. Analyze the main competitors in the market, the online situation of competitors and their website planning and functions.
3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and website construction capacity (cost, technology, manpower, etc.). ).
Second, the purpose and functional orientation of the site (the enterprise handles it by itself or negotiates with a professional company)
1. Why build a website? Is it to establish a corporate image, publicize products, conduct e-commerce, or establish an industry website? Is it the basic demand of enterprises or the extension of market development?
2. Integrate company resources and determine website functions. According to the company's needs and planning, determine the functional types of websites: enterprise websites, application websites, commercial websites (industry websites) and e-commerce websites; Corporate websites are divided into corporate image, product promotion, network marketing, customer service, e-commerce and so on.
3. According to the function of the website, determine the purpose that the website should achieve.
4. The construction of intranet and the expansibility of website.
Third, the website technical scheme (discuss with professional companies) determines the website technical scheme according to the function of the website.
1, use a self-built server or rent a virtual host.
2. Choose an operating system, using windows 2000/NT or unix or Linux. Analyze the input cost, function, development, stability and safety.
3. Self-help website construction and template, website construction package or personalized development.
4, website security measures, anti-hacking, anti-virus programs (if you use a virtual host, professional companies do it for you).
5. What kind of dynamic program and corresponding database should be selected? Such as ASP, JSP, PHP；; Database SQL, ACCESS, ORACLE, etc.
Four. Website content and implementation method (discuss with professional companies)
1. Determine the structural navigation of the website according to the purpose of the website. The general enterprise website should include: company profile, enterprise trends, product introduction, customer service, contact information, online message and other basic contents. More content such as: FAQ, marketing network, recruitment, online forum, English version, etc.
2. Determine the website integration function according to the purpose and content of the website. Such as FLASH guide page, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search query system, traffic statistics system, etc.
3. Determine the sub-columns of each channel in the website structure navigation. For example, the company profile can include: president's speech, development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer evaluation and so on. Customer service can include: service hotline, service tenet, service items, etc.
4. Determine how to realize the website content. For example, whether the product center uses a dynamic program database or a static page; Whether the marketing network adopts list mode or map display.
Verb (abbreviation of verb) web design
1, web page design art design requirements, web page design should generally be consistent with the overall image of the enterprise, to meet the enterprise CI norms. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.
2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.
3. Make a webpage revision plan, such as a large-scale revision within six months to one year.
Cost budget of intransitive verbs
1. The initial budget of enterprise website construction cost is generally determined according to the enterprise scale, website construction purpose and superior approval.
2. Professional website companies provide detailed functional descriptions and quotations, and enterprises conduct cost-effective research.
3. The website price ranges from several thousand yuan to several hundred thousand yuan. If the template-based self-service website is excluded (Volcano Power usually thinks that an enterprise's website, regardless of its size, must be exclusive if its similarity has a great impact on the corporate image) and the profiteering factor is excluded, the website construction cost is generally proportional to the functional requirements.
Seven. website maintenance
1, maintenance of servers and related software and hardware, evaluation of possible problems, and formulation of response time.
2, database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.
3. Update and adjustment of content.
4. Formulate website maintenance regulations to make website maintenance institutionalized and standardized.
5. Description: The maintenance of dynamic information is usually managed by enterprises by arranging corresponding personnel to update online; Static information (that is, without the support of dynamic program database) can be maintained by professional companies.
Eight, website testing
Before the website is published, it should be carefully tested to ensure normal browsing and use. Main test contents:
1. Whether there are any errors in the text and pictures.
2. Program and database testing.
3. Whether there is any error in the link.
Nine. Website publishing and promotion
The above is the main content of website planning, and the content will increase or decrease according to different needs and the purpose of website construction. At the beginning of website construction, careful planning must be carried out to achieve the expected purpose of website construction.
202 1 website planning template the internet is slowly changing life, not only a conceptual deduction, but also leaving the mark of the internet in all aspects of life and work. Tourism is no exception. According to statistics, online travel sales have accounted for more than 20% of global e-commerce sales. With the rise of holiday tourism, self-help tourism and various theme tourism, tourism websites are also full of spring-like atmosphere. A good website is of positive significance to the promotion of tourism resources and tourists' travel plans, so that tourists can come prepared and have fun. It will be an unavoidable reality for the tourism industry to integrate and manage related tourism resources through websites.
I. Functions and contents of the website
1, website function:
Front desk implementation function
(1) new user registration
(2) Password modification function
(3) Search classification information
Background implementation function
(1) User Registration Information Management
(2) classified information management
1). The tourism products of tourism enterprises can be widely and comprehensively publicized through the Internet, so that as many tourism enterprises and tourists as possible can understand and be familiar with the products and product characteristics of tourism enterprises and serve them.
2. Be able to find new partners through the Internet and broaden marketing channels.
3. Be able to communicate with customers directly through the website and collect customers' opinions.
4. It can provide direct selling space for enterprises' tourism products, and tourism enterprises can directly receive online travel orders in the process of promoting enterprise products through the Internet.
5. It can help tourism enterprises to provide convenient, fast and affordable information in specific business processes; Internet can fully reflect the advantages of the network and help enterprises form groups on the Internet, even if a single enterprise needs to operate independently.
2. Columnar structure
Second, the system function
The company's developers have rich experience in developing large-scale websites, and have a rich foundation and accumulation in website construction. They have their own unique and complete solutions in tourism comprehensive information, tourism e-commerce booking and tourism B2B e-commerce platform construction. The system mainly includes: news release system, travel route release and reservation system, travel intention inquiry system, online personal package system, electronic magazine subscription distribution system, e-mail marketing system, online market research system, statistical system, dynamic column update, professional travel forum system, background management and authority distribution. The system adopts Browse/Server mode, that is, the client adopts browser mode.
The following briefly introduces the functions of each subsystem:
1, news release system
Multi-column: several news columns can be established as needed.
Automatically list related news: the program will automatically display related news for the convenience of viewers.
Keyword function: When publishing news, you can set keywords for each article to make the search more accurate and relevant news more relevant.
Search function: you can search the title and time, which makes it easier and faster for users to find information.
Automatic update function: After news is published/modified, you can update the home page or column home page to reflect the latest news changes.
Background management: news can be newly released, modified and deleted.
2. Travel route publishing and booking system
Background management functions:
Convenient management of tourist routes: Easily publish, modify and delete tourist routes. There are two forms: standard publishing and custom publishing. Custom publishing can directly upload your existing routing Word document to the website for publishing, and the interface design is exquisite and novel.
Manage orders conveniently: users can view, modify, delete and reply to orders conveniently.
User information management is convenient: visitors can manage through the membership system, and the membership information can be saved for future contact.
Convenient recommended tourist routes: you can set and cancel whether a tourist route is a recommended tourist route. The recommended tourist route has a good and complete query function: you can query tourist route information or user information by region, route, price, name, etc.
Front desk reservation function:
Browsing function: visitors can choose a tour route to browse and learn the detailed information of the tour route, such as days, prices, scenic spots, meal labels, accommodation, inclusive fees, exclusive fees, etc.
Booking function: If you are satisfied, you can book the tour route and fill in the order form. If users are not satisfied with all the routes, they can fill in their own travel intentions, and travel agencies can provide personalized services according to users' requirements.
Member registration function: this system can be used as a member system and accept user registration. The user database of this system, the database of line booking system and the database of online booking system are a unified database, which is more convenient for the website to manage users.
3. Tourists' travel intention inquiry system
Tourists can post their travel intentions on the website, and travel agencies will customize their services. Can be deleted in the background.
4. Online fitness grouping system
Includes publishing/maintaining group information, online group registration and background management program.
Publish the request for group fight: Travel agency members publish their own group fight routes and team plans, and invite other peers to join the group fight.
Request for package modification/deletion: Travel agency members can publish their own package routes for modification and deletion.
Modify the tour joining plan: after the dynamic withdrawal/change of tour joining, the travel agency will immediately update the tour joining status online.
Group demand (group query): If the user does not find a line that meets his own requirements in the group scheme, then he has his own customers. You can post your own group requirements for group inquiry.
5. Electronic magazine subscription Distribution System
The creation, modification, publication, deletion, inquiry, subscription and unsubscribe of electronic magazines.
Anti-spam function: users who subscribe to e-magazines can ensure that other users and publishers of e-magazines can't see your email address through simple settings, that is, they won't receive spam sent to you by some users through this system.
User-to-user messaging function: Users can send short messages and emails to other users and system administrators through this system.
6, e-mail marketing system
The advantages of e-mail marketing are:
Convenient, there is no need to make printed matter at all, and there is no need to hire manpower to deliver it.
Low cost, production cost and sending cost are much lower than traditional mail.
E-mail with high feedback rate is directional, and easy to use will also lead to higher feedback rate.
7. Online market research system
This system supports single-user online voting, and the voting results are displayed in histogram or pie chart.
You can modify the theme and options to which the voting content has been applied at any time.
The system has the function of preventing one person from casting more than one vote.
The voting engine application module supports applications with up to eight options.
Applicants can freely choose to generate a three-dimensional pie chart or bar chart to display the voting results.
Engine background management provides a friendly interface, and administrators can modify database contents without any programming.
Administrators can add or delete options for existing voting topics. Administrators can directly delete voting topics or add options to add new voting topics.
8. Statistical system
The advantages of the statistical system developed by our company are as follows:
You can count the detailed customer sources.
You can lock the customer's source area and traffic.
Statistical real IP, you can customize the statistical time. You can lock the source search citations and keywords used by target customers.
Provide statistical analysis function of data.
9. Dynamic column update
You can display different content column pages on the page according to different periods, and realize dynamic column update in the background. You can add and modify columns and add information for them. Support graphic display.
10, background management and permission assignment
The system supports multi-person maintenance, and can allocate different permissions according to different division of labor.
Support data security backup.
Unified database, easy to maintain the website.
1 1, professional tourism forum system
This system supports multi-person speech and can limit the authority.
Fan Wensan, 202 1 website planning template, now the development of the network has shown a trend of commercialization, popularization and globalization. At present, almost all companies in the world are using the Internet to transmit business information and carry out business activities, from promoting enterprises, advertising, recruiting employees, transmitting business documents and even expanding markets and online sales. Nowadays, the network has become a strategic means of enterprise competition. The diversified expansion of enterprise management and the further expansion of enterprise scale put forward higher requirements for enterprise management, business development and enterprise brand image. Under the new economic conditions supported by information technology, more and more enterprises regard the network as an effective tool. The website has already entered the substantive stage from the demonstration stage, especially providing a stage for enterprises to show themselves and creating a shortcut for consumers to understand enterprises. The company can establish a business platform through the Internet, implement all-weather sales service, publicize corporate image, publicize corporate products and release corporate news, and at the same time make the company better understand the psychology and needs of customers through information feedback. The organic combination of website virtual company and entity company will be beneficial to the expansion of the company's product sales channels, save a lot of advertising and operating costs, and better grasp the business opportunities.
With the development of global information network, the Internet is not only a technology, but more importantly, it has become a new business model. From 4c (connect. At the level of communication, business and cooperation, it has completely changed the way of human work, study, life and entertainment, and has become the main driving force for national and regional economic growth. Internet is becoming the largest public information database in the world, which contains countless information resources, and all the latest information can be obtained through network search. More importantly, most of the information is free, and the application of e-commerce can enable enterprises to obtain a large amount of commercial information that can not be obtained under the traditional mode, thus leading the competitors in the fierce market competition. The Internet is really full of business opportunities.
Therefore, based on the future development direction of the website, we plan the website of xx Pump Industry Co., Ltd. in a professional and responsible spirit, close the relationship between xx Pump Industry Co., Ltd. and partners, distributors, customers and visitors, optimize the business model of the enterprise, and improve the operational efficiency of the enterprise. Adopt the latest technical architecture and application system platform to assist the website of xx Pump Industry Co., Ltd. to optimize the complex business operation process. Specially tailored an online brand promotion platform that meets your own needs for the website of xx Pump Industry Co., Ltd. ..
1.2 website goals and expectations
1. Help the group company to establish effective corporate image publicity, corporate style display and product promotion, create a new image of "xx Pump Industry Co., Ltd." and highlight the large-scale corporate image of xx Pump Industry Co., Ltd.
2. Make full use of the rapidity and cross-regional advantages of network information transmission, report company news in time, introduce the latest information and technological achievements of domestic and foreign industries, and popularize advanced experience at home and abroad.
3. Realize online product order, data search, supply and demand contact, etc. through the product database function. , conduct online product sales guidance, realize safe and fast online product inquiry and ordering, provide convenient online services such as product and related information sharing, and optimize internal management.
4. Provide an online open platform for enterprises and customers, enhance the exchange of information and experience inside and outside the system, cooperate with the spiritual civilization construction of enterprises, increase the reputation of customers and improve the cohesion of enterprise employees.
1.3 website design principles
Business principle
As an important part of enterprise's business operation, it serves the external communication of corporate culture of xx Pump Co., Ltd., establishes communication channels between enterprises and customers, and between enterprises and employees, improves enterprise service system, creates more business opportunities, and provides scientific decision-making assistance for enterprise operators.
Brand principle
To provide customers with valuable products and services, fully embody the brand advantages of "xx Pump Industry Co., Ltd.", focus on shaping the personalized image of enterprise network brand, turn attention resources into brand consumption as much as possible, and establish a loyal consumer group of "xx Pump Industry Co., Ltd.".
economic principle
Establish a network platform suitable for the needs of xx Pump Co., Ltd., provide a wide range of functions covering various needs of users, and have flexible data processing methods to meet the needs of high customization, save the construction cost of the website and ensure its good expansibility and openness; At the same time, the website has a management background based on the web interface, and enterprises can update and modify most of the contents of the website independently, which saves the operating cost of the enterprise website and improves the efficiency of information update and dissemination.
Ductility principle
The overall planning and framework design of the website is extensible, and the design of the home page can ensure that the overall structure of the website will not be destroyed after adding columns. The design of background database has strong expansibility, and enterprises can add, delete and modify columns and categories as needed.
1.4 solution
1, interface structure
According to the ci style and website function of xx Pump Co., Ltd., our professional designers adopt the latest performance technology to carry out comprehensive design, which fully reflects the image of xx Pump Co., Ltd. as a big enterprise.
2. Functional modules
Based on the principle of simple interface and flexible functional modules, website construction provides a dynamic space and room for self-renewal and maintenance for the website design, production and maintenance personnel of xx Pump Co., Ltd., so as to improve their own websites and achieve the fundamental purpose of one-time investment, long-term benefit and cost reduction.
3. Website promotion
With years of in-depth research on Internet technology, a good grasp of the current situation and development trend of the Internet in China, and mature experience in website promotion services, we can provide enterprises with the most professional, effective and economical website promotion services.
4. Content theme
The design focuses on customers, and practical and concise columns and functions are designed around customers' needs, which greatly facilitates customers to understand the process that a series of needs, such as enterprise services, consulting services, technical support, question answering and personalized product opinions, are met on the website of xx Pump Co., Ltd.; It integrates product display, service technical support, questions and feedback to help customers experience the all-round service of xx Pump Co., Ltd. 。
5. Human resources
Website administrators can open multiple administrator accounts and set administrative rights for each administrator. The system automatically configures the management background for the administrator according to the permissions, and only the administrator can manage the columns with management permissions in the background. At the same time, the website has developed a membership system with hierarchical management function, which can classify dealers, agents, ordinary customers, company employees and website administrators, and set access and management rights for them respectively. This makes the whole website run orderly, and at the same time, it also makes the staff full-time and the rights and responsibilities clear.
6. Website maintenance
Technical training for daily maintenance and update of website maintenance personnel of xx Pump Co., Ltd. After the successful development of the project, the enterprise can independently complete the maintenance and update of the whole website.
Second, the overall structure of the website.
2. 1 website column structure diagram
Note: The columns with yellow background are columns of dynamic database.
2.2 column description
The column structure of the website of xx Pump Industry Co., Ltd. is shown in the above figure. Column planning has fully considered the needs of xx Pump Industry Co., Ltd. to display corporate image, expand popularity and network marketing. The website adopts a variety of dynamic modules, and enterprises can update most of the contents of the website independently.
The design of the page will fully reflect the image of xx Pump Industry Co., Ltd., a large domestic enterprise. The layout of the screen, the matching of colors and the proper insertion of flash animation are just right, so that the whole website will bring good visual enjoyment and spiritual pleasure to users on the premise of ensuring its functions.
2.2 1 flash startup page
Flash guide page is the first window of enterprise website, and it is the key page that determines customers' first impression of enterprise culture. The layout and style of the page play a decisive role in the overall positioning of the website. We have a professional and dynamic art design team, wonderful flash vector animation technology and experienced website planning engineers. Customize the unique style and overall image structure for the customer's website.
In the design style, it reflects the characteristics of the industry and the outstanding personality of the enterprise, thus standing out.
The content focuses on displaying information such as corporate logo, company name and company products. , highlighting the corporate image and strength.
2.22 Website Home Page
Use dynamic asp dynamic page to display the latest information of the whole website on the home page, including the latest dynamic information (automatically extracted from the company dynamics), recommended products (released by the administrator in the background) and so on. The webmaster can dynamically update the homepage content in the background. As soon as visitors enter the homepage, they can know the latest updates of the whole website and the latest activities of the company, which gives people a refreshing feeling and attracts them to visit the website of xx Pump Industry Co., Ltd. frequently.
2.22 Overview of the Group
This column includes five secondary columns: group introduction, enterprise honor, organization, branches and information feedback. The content is to convey the company's business philosophy and corporate values, and use the advantages of modern online media to establish the company's brand and image. The column adopts static pages, and in page design, various animation effects are flexibly used to convey the corporate image of xx Pump Co., Ltd. to the maximum extent. These include:
"Group Profile" mainly introduces some basic information of the company, including text introduction and photos of the company's location.
"Enterprise honor" refers to the technical certification certificate or honorary certificate obtained by the enterprise. The certificate is in the form of thumbnail and text introduction. Click the thumbnail to pop up the big picture display window.
"Organization" is the management structure chart of a group company, which is displayed in the form of a tree directory.
"Branch" introduces the situation of branches all over the country and sets hyperlinks to the websites of each branch.
"Information feedback" takes the form of online feedback. Through this module, visitors can submit feedback information online and choose the type of questions they submit. Feedback information is sent to the administrator's mailbox in the form of e-mail. The system can automatically determine the mailing address according to the selection.