Marketing major
Business training objectives: This major trains senior business administration professionals with knowledge and ability in management, economy, law and marketing, who can engage in marketing and management, teaching and scientific research in enterprises, institutions and government departments.
Graduates should have the following knowledge and abilities:
Master the basic theories and knowledge of management, economics and modern marketing;
Master the qualitative and quantitative analysis methods of marketing;
③ Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;
(4) Familiar with national marketing guidelines, policies and regulations, and understand international marketing practices and rules;
⑤ Understand the theoretical frontier and development trend of this discipline;
⑥ Master the basic methods of literature retrieval and data query, and have certain scientific research and practical work ability.
Main subjects: economics, business administration.
Main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, consumer behavior, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, commercial banking practice, human resource management, market research and prediction, distribution channel management, banking marketing, modern marketing technology, marketing innovation, advertising theory and practice.
Main practical teaching links: including course practice and graduation practice, generally arranged in 10- 12 weeks.
Study time: four years
Degree awarded: Bachelor of Management
Similar major: business administration
Electronic commerce major
From the literal meaning of English, e-commerce is a way to engage in various commercial activities by using advanced electronic technology. The essence of e-commerce should be a complete network business operation management information system. More specifically, it is a way to conduct various business activities by using the existing computer hardware equipment, software and network infrastructure through an electronic network environment connected by certain protocols. This is a strict definition. To put it bluntly, e-commerce generally refers to a way of using the Internet to conduct business activities, such as online marketing, online customer service, online advertising, online surveys and so on. E-commerce E-commerce on the Internet can be divided into three aspects: information service, transaction and payment. The main contents include: e-commerce advertising; Electronic purchase and exchange of transactions and electronic transaction vouchers; Electronic payment settlement and after-sales online service. The main types of transactions are business-to-person transactions (B-to-C mode) and business-to-business transactions (B-to-B mode). There are four subjects involved in e-commerce: customers (individual consumers or enterprise groups), merchants (including vendors, manufacturers, storage and transportation companies), banks (including issuers and acquirers) and certification centers.
E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business and trade activities around the world under the open network environment of the Internet, and realize online shopping for consumers, online trading for merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. E-commerce is a business activity using microcomputer technology and network communication technology. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce.
professional field
There are six major directions in this major: website design and program direction, network marketing editing direction, network product planning direction, enterprise informatization, personal network entrepreneurship and bank card research and development direction. E-commerce majors in different universities require different courses. Some universities pay attention to e-commerce network technology and computer technology, while others will pay attention to business model. These are mainly reflected in the departments where this major is located, some in the school of management, some in the school of information science and technology, and some in the school of software. In this way, the specialties of students trained in various colleges and universities will also have certain differences.
course
Computer network principle, introduction to e-commerce, network marketing practice, introduction to e-commerce, international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, webpage color matching, webpage design, data structure, Photoshop, Adobe Dreamweaver, html, Java language, web standards and website reconstruction, FlashAction script animation design, UI design, E-commerce website construction, e-commerce management practice, ERP and customer relationship management, e-commerce logistics management, consumer psychology, e-commerce experiment, online entrepreneurship, e-commerce English, news gathering, basic skills of writing and editing, mobile commerce, enterprise informatization, e-commerce system design, advertising planning, e-commerce and logistics, Photoshop image processing technology, Access database, marketing, enterprise operation and management, Network consumer psychology, Illustrator, illustration creation skill foundation, Web development technology, RIA application development, data warehouse and mining, Workeflow, server management, database application, e-commerce and international trade, network marketing foundation and practice, exhibition marketing, mail marketing, telemarketing, telephone English, oral foreign trade, international trade course design in e-commerce, network marketing course design, Publishing and proofreading, introduction to e-commerce (professional basis), XML, NLP super success, information resource retrieval, network information security, network economics, network law and other training.